• Journal of Intelligence and Information Systems
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• v.28 no.4
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• pp.61-79
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• 2022

This study investigated the effect of cognitive dissonance that people experience during online communication on face-to-face communication. When people communicate with others on Interne using the comment system, they know that all the people including themselves equally participate in the discussion as one of the many commenters. At the same time, they somewhat distrust other commenters' attitudes because of the Internet anonymity. We name this seemingly contradicting beliefs as cognitive dissonance and examine how these beliefs affect the intention to communicate in face-to-face. Also, the proposed research model includes other factors such as curiosity and the differences in attitudes between online and offline. To verify the hypotheses, a total of 323 comment system users were recruited and show that most of the hypotheses were supported. This study emphasized its implications by examining the reasons when and why people prefer direct communication rather than comment based communication.

• Proceedings of the Korea Water Resources Association Conference
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• 2023.05a
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• pp.241-241
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• 2023

최근 수십 년 동안 전 세계의 거의 모든 하천 유역은 기후변화와 인간 활동에 의해 직간접적으로 영향을 받았다. 특히, 유역 유출량은 기후변화와 인간 활동의 상호작용으로 수자원 분야에서 문제가 되고 있다. 기후와 인간 활동에 의해 변화하는 환경에서 수자원을 효율적으로 관리하기 위해서 유출량의 변화를 이해하는 것은 매우 중요하다. 따라서, 본 연구에서는 낙동강 유역의 22개 중권역을 대상으로 과거 관측자료 및 미래 기후변화 시나리오의 유출량, 강수량, 기온, 잠재 증발산량 및 실제 증발산량 자료를 이용하여 기후변화와 인간 활동이 유출량에 미치는 영향을 정량적으로 분석하였다. 과거 관측자료를 분석할 경우, 기초자료인 유출량의 경향성 및 유의성을 검증하기 위해 비모수적 방법인 Mann-Kendall 검증을 수행하였으며, Pettitt method를 이용하여 변화 지점을 결정하여 기준기간과 사후기간으로 구분하였다. 또한 Budyko 가설 기반 기후 탄력성 접근법을 이용하여 기후변화와 인간 활동이 하천 유출량에 미치는 영향을 정량적으로 분리하였다. 미래 RCP 시나리오 자료를 분석할 경우에도 기간을 나누고 기후 탄력성 접근법을 이용하여 유출량의 영향을 평가하였다. 분석 결과, 기후변화와 인간 활동의 상대적 기여도는 중권역 간에도 다양하다는 것을 확인할 수 있었다. 미래의 유출량을 분석한 결과, 대부분의 유역에서 기후변화의 기여도는 RCP 4.5일 때에 비해 RCP 8.5에서 더 크게 상승한 것으로 나타났다. 과거 기간(1966~2020)에 대하여 미래 기간 (2062~2099)에 대한 분석에서 중권역 중 금호강(#2012)은 RCP 4.5에서는 22.4%, RCP 8.5에서는 39.8%로 RCP 8.5가 큰 것으로 나타났다.

• The Journal of the Korea Contents Association
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• v.22 no.1
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• pp.283-291
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• 2022

Due to the impact of COVID-19, untact performances where performance videos are recorded, edited and distributed have begun to be activated in a non-face-to-face environment. Performance halls are supporting untact performance services such as video production and broadcasting so that performances can be viewed through online platforms. Therefore, this study intends to study the satisfaction and continued use intention of the untact performance service in the concert hall for experts who have experience using the untact performance service in the concert hall. A total of 9 hypotheses were rejected and 10 hypotheses were adopted as a result of developing and analyzing a research model suitable for the untact performance service of the concert hall by fusion of the information system success model and the expectation inconsistency model. Excluding content quality, it was found that in both system quality and service quality, inconsistency occurs through the comparison of expectations and performance after expectations arise. This positive discrepancy affects satisfaction, and the higher the satisfaction, the higher the intention to continue using it. This study is a basic study on the untact performance service and is expected to provide a new perspective for quality improvement.

• Journal of Korea Water Resources Association
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• v.57 no.4
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• pp.237-248
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• 2024

Watershed runoff that is an important component of the hydrological processes has been significantly altered by climate variability and human activities in many watersheds around the world. It is important to investigate the impacts of climate variability and human activities on watershed runoff change for water resource management. In this study, using watershed runoff data for 109 middle-sized watersheds in Korea, the impacts of climate variability and human activities on watershed runoff change were quantitatively evaluated. Using the Pittitt test, the analysis period was divided into two sub-periods, and the impacts of climate variability and human activities on the watershed runoff change were quantified using the Budyko hypothesis-based climate elasticity method. The overall results indicated that the relative contribution of climate variability and human activities to the watershed runoff change varied by middle-sized watersheds, and the dominant factors on the watershed runoff change were identified for each watershed among climate variability and human activities. The results of this study enable us to predict the watershed runoff change considering climate variability and watershed development plans, which provides useful information for establishing a water resource management plan to reduce the risk of hydrological disasters such as drought or flood.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.1
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• pp.86-98
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• 2014

This study examined a long-standing issue with its perverse results in the Korean capital markets, such as any variant financial profiles over time, affecting capital structure for the firms belonging to the chaebols. It may be of interest to identify these components from the perspectives of international investors and domestic policy makers to implement their contingent strategies on the target leverage, since the U.S. financial turmoils in the late 2000s. Regarding the evidence from the three hypothesis tests on the firms in the chaebols, this research found that the control variabels measuring profitability, business risk, and non-debt tax shields, showed their statistically significant relationships with the different types of a debt ratio. While FCFF(free cash flow to the firm) showed its significant influence to discriminate between the firms in the chaebols and their counterparts, not belonging to the chaebols, BDRELY as the ratio of liabilities to total assets, comprising the enhanced 'Dupont' system, only showed its statistically significant effect on leverage in the context of the parametric and nonparametric tests. In line with the results obtained from the present research, one may expect that a firm in the Korean chaebol, may control or restructure its present level of capital structure to revert to its target optimal capital structure towards maximizing the shareholders' wealth.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.1
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• pp.17-32
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• 2019

Sales representatives of automobile company play a key role in the circulation system. Given the characteristics of the good, consumers demand high-quality information and guides from the salespersons when they decide to purchase an automobile. Sales representatives provide service to the customers in accordance with their needs to help purchase decision-making process. Therefore, a sales representative's personal competence have a significant effect on sales performance. Based on this hypothesis, we assumed that personal competence of a salesperson has a positive correlation with sales performance. An empirical analysis was conducted to test the hypothesis. This study classifies personal competence into 4 independent variables((1) sales technique professionalism (2) salesperson's attitude and relationship with customers (3) emotion utilization (4) emotion control) and measures the correlation with the dependent variable(sales performance). To verify the relationship, we set and modified the hypothesis based on the precedent studies and researches. In addiction, a survey was conducted targeting 300 local salespersons from Gyeonggi-Gangwon region. 268 valid samples were used and analyzed with SPSS WIN24.0 statistical program. As a result of an empirical analysis, it turned out that sales technique professionalism and emotion utilization have positive correlation with sales performance. However, the result failed to support the assumption that sales representative's attitude and relationship with customers and emotion control have positive correlation with sales performance. At last the result revealed that personal competence should be considered as an important determinant of recruitment specification for sales representatives.

• Journal of Service Research and Studies
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• v.9 no.2
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• pp.55-76
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• 2019

This study conducted empirical analyses to investigate the factors affecting the intention to use smart home services. Based on the previous relevant studies, the characteristics of smart home service were found to influence on the intention to use smart home service, and four variables(ubiquitous connectivity, reliability, context awareness, and security) concerning the service characteristics could be derived. And referring to the technology acceptance model(TAM), the updated TAM, IS success model, and the theory of reasoned action(TRA), three variables such as perceived ease of use, perceived usefulness and subjective norm were also likely to affect the intention to use smart home service, and the user innovativeness was inferred to play a role of moderating variable. In order to examine the research model and the hypotheses which could describe the relationship of the above mentioned variables, this study surveyed 447 people who were currently using or would use the smart home services, and then tested the hypotheses for 436 valid responses. The results of hypotheses testing showed that reliability, context awareness, and security have a significant effect on perceived usefulness and on perceived ease of use. However, it was found that ubiquitous connectivity significantly affected perceived usefulness but did not affect perceived ease of use. And perceived ease of use, perceived usefulness and subjective norm had significant effect on the intention to use smart home services. Also, user innovativeness as moderating variable was found to significantly influence on the magnitude of the relationship between ubiquitous connectivity and perceived usefulness and on that between reliability and perceived ease of use. This can be interpreted as the findings implying that innovative smart home-service users are likely to feel the smart home-services more useful than ordinary users when the degree of ubiquitous connectivity is higher, and are likely to perceive the use of smart home-services to be easier than ordinary ones when the degree of reliability is higher.

• The Journal of the Korea Contents Association
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• v.8 no.7
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• pp.233-242
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• 2008

Sales-force management practices(e.g., selection, training, rewards, evaluation) constitute a crucial aspect of the sales force control system, as they influence on the salesperson's role ambiguity, satisfaction and performance. But it is difficult to find studies on the effects of hotel's sales force control system. So, we studied about this subject more deeply. The purpose of our research is to examine important relationships among sales force control system(e.g., sales territory design, training, reward, training, supervisor's support), job attitudes(satisfaction and role ambiguity), and sales force performance. A conceptual model is presented and hypotheses are developed. This study contributes to sales management research of hotel sales person in some important ways. This study offers new insights both to sales practitioners and researchers. First, this study introduces a new approaching method for developing new model of hotel sales-force research. Second, in the practical implications, managers should take actions as like an encouragement, direction, monitering, and education of sales know-how to reduce the employee's role ambiguity and to improve job satisfaction and sales performance.

• Journal of the Korean Society for information Management
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• v.28 no.4
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• pp.49-63
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• 2011

The purpose of this study is to identify the new roles and services of information center that is affected by changing information technology so called cloud computing service. Using Information Technology acceptance model, hypotheses were developed to find relationships among intention to use of a cloud service, perceived usefulness, perceived easy of use and three system quality evaluation factors such as data safety, network response time, and system accessibility. The hypotheses have been tested with 114 user surveys. This study presents the relationship between certain attitude and intention to use variables and system accessibility applying clouding service. The result of this research gives an insight of the evaluation and a guideline for the implementation of cloud computing services in information centers.

• Information Systems Review
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• v.16 no.1
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• pp.17-35
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• 2014

Social collaboration and knowledge sharing among experts are the key characteristics of information system development projects. But the difficulty and complexity of communication may be the cause of the project failures. This study analyzes the influence of on-line social networking as communication system in information system development projects. A model has been developed to relate system, knowledge and social factors of on-line social networking to the performance of project members. Transactive Memory System (TMS), describing knowledge sharing process in human relationship, is used as a mediator. The analysis concludes that knowledge and social characteristics have positive effect on the members' performance, implying that the use of mobile devices and PCs as a social communication tool can be an effective way to enhance the possibility of project success.