• Journal of Distribution Research
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• v.6 no.1
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• pp.77-101
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• 2001

Recently, the role of Internet becomes wide so that it could provide the information among users as well as the opportunity to make commercial transactions in the cyberspace. Now, the virtual storefronts are the virtual space where anyone makes a profit on Internet by selling and buying goods/services. Therefore, it is important to develop the good image for cyberconsumers so that virtual storefronts can attract many browser to buy goods. The study reported examines how combination of specific elements in the internet environment influence cyberconsumers' inferences about the virtual storefront and discusses the extent to which these inferences mediate the virtual storefront loyalty. Results show that the virtual storefront elements were posited to be antecedents of virtual storefront image rather than components of virtual storefront image. In addition, the virtual storefront image mediators the satisfaction and loyalty of cyberconsumer on virtual storefront.

• Journal of Global Scholars of Marketing Science
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• v.10
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• pp.165-185
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• 2002

The extant study on virtual store loyalty has not been comprehensive and has focused on identifying limited variables such as design, product value, contents, communication, security, that have influence on virtual store loyalty. Their limited perspectives have frequently yielded empirical studies with fragmented results and contributed to the research with low explanation. This paper thus examines the effects of virtual store image, satisfaction and trust on loyalty. The study results confirm that virtual store image have significant effects on satisfaction, trust, and loyalty. Also, satisfaction and trust directly influence vitrual store loyalty. This study contributes to the understanding of the role of virtual store providers in online shopping situation.