• Electronics and Telecommunications Trends
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• v.16 no.2 s.68
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• pp.63-72
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• 2001

이동전화시장에 경쟁된 이후 국내 이동전화시장은 사업자간의 치열한 경쟁으로 인해 보급률이 58%에 달하는 등 급격한 성장을 이룩하여 왔다. 그러나 이러한 외형적인 성장에 비추어 이용자 입장에서의 경쟁 활성화 효과는 극히 미미한 실정이다. 오히려 이동전화서비스에 대한 소비자들의 불만이 갈수록 높아지고 있는 것으로 나타났다. 이러한 문제의 근본 원인은 이동망을 운영하고 있는 사업자들이 일단 가입자가 확보되면 확보된 가입자에게는 거의 독점적인 권한을 행사할 수 있는 시장구조에서 비롯되고 있다. 본 고에서는 이러한 이동망의 배타적 사용문제를 해결하고 경쟁을 활성화하기 위한 수단으로써 가상이동망사업자(Mobile Virtual Network Operator: MVNO) 제도를 검토하고 그 구체적 운영방안을 외국사례를 중심으로 살펴보고자 한다.

• Proceedings of the Korean Institute of Communication Sciences Conference
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• 2004.07a
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• pp.123-123
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• 2004

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2003.05a
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• pp.57-61
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• 2003

Many countries in the world introduced MVNO regulations to improve the competitiveness in mobile networks. Fixed operator in U.K. like British Telecom (BT) started MVNO business with Mobile Network Operator (O2) on October 1, 2002. For Korean fixed operator such as Dacom, Hanaro Telecom, Korea Telecom (KT), and Onse Telecom are focusing on MVNO market. Thus, this paper suggests possible regulation plans for mobile communication industry in Korea to enter the mobile market successfully.

• Journal of Internet Computing and Services
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• v.16 no.4
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• pp.1-11
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• 2015

This study uses the contingent valuation method to estimate the switching cost for adopting the MVNO service. The findings are as follows.: First, Willingness To Switch(WTS) increases as users' using pattern and perceived degree of MVNO service, but satisfaction with current service provider does not play a significant role in predicting Switching Cost. This means that as amount of money users can save exceeds a certain level, users decide to willingly change their service provider to MVNO regardless of their level of satisfaction with current service provider. Second, there are differences in WTS among service subscribers in SKT, KT and LGU+. It means that there will be a difference in the tendency to switch to MVNO among subscribers of service providers. This study suggest the following mangerial perspective to effectively promote the MVNO and boost the MVNO market for activation of mobile data services.: First, MVNOs are better off applying differentiated pricing scheme at attractive rates than using a differentiation of service product and quality. Second, regulators should consider how to implement an MVNO regulatory policy when there is an asymmetric customer loyalty among MNOs. This research will be used to set the MVNO's pricing strategy and to build up a successful regulatory policies.