• Proceedings of the KIEE Conference
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• 2008.07a
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• pp.556-557
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• 2008

전력 산업이 경쟁 체제로 변화되면서 고객들의 전기 가격체계가 현물 가격으로 변환되고 있다. 이러한 가격 쳬게에서 전기 가격은 수요와 반응하게 되고 이러한 상호작용을 수요 반응이라 한다. 본 논문에서는 가격의 변화에 따른 수요의 다양한 변화를 가격 민감도, 신뢰도 민감도를 정의하여 설명한다. 이것은 고객의 입장에서는 더 경쟁적인 체계이고 운영자의 입장에서는 더 효율적이고 효과적인 체계이다.

• Information Systems Review
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• v.4 no.2
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• pp.133-153
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• 2002

Internet lowers the search cost to acquire information about products and sellers price information. Because consumers can easily compare prices among different Internet retailers, the price competition among merchants in Internet has been intensified. For online retailers, it is important to differentiate their sites from competitors based upon services rather than prices. This study investigates which factors influence on consumers price sensitivity in Internet book markets and examines whether consumers price sensitivity has any effect on the type of preferred Internet bookstore (hybrid or pure online book stores). Survey is conducted to empirically investigate the relationship among the various consumer attitudes and price sensitivity. The result shows that price search and price importance have effect on the choice of Internet bookstore. Consumers with higher price sensitivity preferred to purchase books from pure Internet bookstores rather than hybrid (click-and-mortar) bookstores. This study provides an exploratory framework that tries to understand consumer behavior about price sensitivity that might provide some marketing implications to lessen the price competition of Internet retailers.

• The Korean Journal of Financial Management
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• v.23 no.2
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• pp.85-107
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• 2006

This paper investigates whether the futures market responds to the news more sensitively and uses more diverse information than the spot market. The sensitivity to the news is measured by the coefficients of the model which regresses the daily changes in the futures prices to the daily changes in the theoretical prices computed from spot prices using the spot-futures parity. The diversity of news is measured by the mean range differences ($\overline{RD}$), mean hi-price differences($\overline{HD}$) and mean low-price differences. The data in this paper is the closing prices of the nearest-to-maturity and the second-nearest-to-maturity contracts of the KOSPI 200 index futures. As the estimates of the relative sensitivity of the futures prices($^{\beta}$) for the whole-period sample are not significantly different from 1, the sensitivity of two markets to the news are not different. However, $\hat{\beta}$ of the most recent period(Nov. 2002 to Dec. 2005) are strongly different from 1. And, in the most recent period, the futures price changes for the good news, which is defined as the price increase of KOSPI of more than 1.5% in a day, show additional sensitivity. Since the mean range different which measures the relative diversity of information used, are not significantly different from 0 for the whole-period and subperiod samples, and this can be interpreted that the futures market does not use more diverse information than the spot market. However, the mean high-price difference, which measures the relative diversity of good news, are significantly different from 0 for the nearest-maturity contracts in the whole-period and subperiod samples. This evidence supports that the futures prices reflects more diverse good news which brings price increase in the market.

• 한국신재생에너지학회:학술대회논문집
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• 2010.06a
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• pp.109.1-109.1
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• 2010

Hybrid형 석탄액화 공정은 직접액화 (Direct Coal Liquefaction, DCL)공정과 간접액화 (Indirect Coal Liquefaction, ICL)공정으로 구성 되며, 공정의 경제성을 분석하기위하여 주요 제품 (디젤, 납사) 생산량이 50,000barrel per day (BPD)의 Hybrid형 석탄액화공정을 선정하고 공정에 적합한 검토기준을 세워 건설비용 및 매출액등을 산정하였다. 또한 석탄액화공정에 대한 중요 변수들의 가격 변동에 따른 민감도 분석을 실시하였다. 생산량을 기준으로 선정된 원료탄(Illinois #6 유연탄)의 사용하였을 때, 총 투자액은 $4,114,730,000 로 나타났으며, 고정비는 $93,610,000, 변동비는 $407,225,000으로 분석되었다. 경제성 분석결과 내부수익률 (internal rate of return, IRR)은 기본조건에서 11.48%로 나타났으며, 순현가(net present value, NPV)는 $526,478,000으로 나타났다. 원금상환 기간은 6.9년으로 나타났으며, 민감도 분석 결과 제품가격, 원료석탄가격, 건설비의 변동률 순서로 수익률에 변화를 주는 것으로 나타났다. 민감도가 가장 높은 제품 가격 25% 상승 시, IRR과 NPV는 각각 17.24%, $2,804,919,000로 나타났다.

• Journal of the Korea Society of Computer and Information
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• v.28 no.10
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• pp.229-239
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• 2023

This study aims to explore the impact of algorithmic price discrimination on negative word-of-mouth (NWOM) through the lens of attribution theory. It also examines the mediating roles of intentional attributions and negative emotions, as well as the moderating effect of price sensitivity. For this study, 772 consumers who had purchased flight tickets completed a questionnaire survey, and the collected data were analyzed and tested using SPSS 27.0 and AMOS 24.0 software. The research findings reveal that algorithmic price discrimination has a significant positive impact on intentional attributions, negative emotions, and NWOM. Specifically, deliberate attributions and negative emotions mediate the relationship between algorithmic price discrimination and NWOM, while price sensitivity positively moderates the relationship between negative emotions and NWOM. Therefore, companies should consider disclosing algorithm details transparently in their marketing strategies to mitigate consumers' negative emotions and implement targeted strategies for consumers with different levels of price sensitivity to enhance positive word-of-mouth.

• The Journal of the Korea Contents Association
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• v.2 no.3
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• pp.59-69
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• 2002

This article purpose are on the variables of consumer's Doe sensitivity. Our result from sets of data indicate that the web site trust, the web site interactivity and the perceived risk have an effect on price search. Our result is as follows. First, the more trust the web site, the lower the price search. Second, the more interactivity of the web site, the lower the price search. Third, the greater the depth of information at the web site, the higher the price search. forth, the higher the perceived risk, the higher the price search. Fifth, the higher the knowledge of product, the higher the price search.

• Journal of Digital Convergence
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• v.12 no.6
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• pp.171-180
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• 2014

Recently, in order to promote their marketing strategy, the entrepeneurs attach importance to many shopping Application services and execute it. The representative elements of shopping Application are interactivity, information offering, convenience of use. This study verified the effects of interactivity, information supplying, and usage convenience, the application characteristics, on the application preferences and repurchase intentions, and the moderating effects of price sensitivity and usage frequency. The result states that the shopping application characteristics affect the shopping application preference, In terms of price sensitivity, the group with higher price sensitivity showed more significant result on the interactivity and usage convenience, and when the information supplying affects on the application preference, the group with higher price sensitivity showed more significant result than the group with lower price sensitivity.

• Journal of Global Scholars of Marketing Science
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• v.17 no.4
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• pp.201-221
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• 2007

Recently price as an information clue on online shopping has become important and price dependency has been also increased. This study suggests the flow which customers experience on online shopping plays a leading role in a matter of revisiting intention, but price sensitivity has a possibility to decrease the flow on the basis of literature investigation. While telling the differences in types of shopping malls, this study also examines relationship verifications with price sensitivity, flow of internet shopping mall and revisiting intension. The results show the flow experience through temporal dissociation makes increase a revisiting intention. To the contrary, this study presents a price search dimension in price sensitivity has negative influence to each dimension of temporal dissociation, heightened enjoyment and curiosity and also the relationship between price importance and flow is rejected. In addition, this influence gets different results by internet auction, pure internet shopping mall, shopping mall which can show price comparisons. In the case of shopping mall which can show price comparisons, more price researches become less curiosities and more heightened enjoyments and curiosities get more revisiting intentions. In the internet auction's case, price search decreases a temporal dissociation and heightened enjoyment and improves a revisiting intention when a temporal dissociation and heightened enjoyment are increased. Price research reduces three types of flow dimensions such as a temporal dissociation, heightened enjoyment, and curiosity in the pure internet shopping mall. In addition, only heightened enjoyment affects to a revisiting intentions.

• Journal of the Korean Society of Food Science and Nutrition
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• v.41 no.8
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• pp.1182-1189
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• 2012

The purpose of this study was to analyze university student' perception of the price of coffee shops using price sensitivity measurements. The questionnaires were distributed to 640 university students in Changwon, Korea from March 13 to April 8, 2011. A total 571 were used for the final analysis, which excluded improperly-completed questionnaires. The results of this study were as follows. Indifference prices (IDPs) were \2,200 for on-campus coffee shops and \2,850 for off-campus coffee shops. The optimum price points (OPP) were \2,300 for on-campus coffee shops and \2,850 for off-campus coffee shops. The price stress range (PSR) was \100 (\2,200~2,300) for on-campus coffee shops and \0 (\2,850~2,850) for off-campus coffee shops. The point of marginal cheapness (PMC) was \1,100 for on-campus coffee shops and \1,500 for off-campus coffee shops, whereas the point of marginal expensiveness (PME) was \3,600 for on-campus coffee shops and \4,100 for off-campus coffee shops. The ranges of acceptable prices (RAP) were \2,500 (\1,100~3,600) for on-campus coffee shops and \2,600 (\1,500~4,100) for off-campus coffee shops. On the basis of IDP percentage, university students were more sensitive to off-campus coffee shops than on-campus coffee shops. In contrast, on the basis of PSR and RAP, university students were more sensitive to on-campus coffee shops than off-campus coffee shops. Therefore, the price increase for an americano should be recommended to be from \1,100 to \3,600 for on-campus coffee shops and from \1,500 to \4,100 for off-campus coffee shops. The manager of on-campus coffee shops should be careful when increasing the prices, and the manager of off-campus coffee shops should make it possible for customers to perceive service quality.

• Journal of Distribution Research
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• v.12 no.4
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• pp.109-125
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• 2007

Even though private brands have low cost advantages to national brands, consumers perceive the qualities of private brands lower than the qualities of national brands. To overcome such perceptions of consumers, alliances between private brands and national brands should be tried. This study investigates the effects of consumers' attitude for private brands and national brands on the evaluation of brand alliance between private and national brands, especially when national brands are used as ingredient brands of the private brand. We also study the moderating effects of consumers' price sensitivity and quality sensitivity on this brand alliance evaluation. Additionally, we try to provide some guidelines for successful brand alliances between private and national brands.