• The Journal of the Korea Contents Association
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• v.12 no.7
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• pp.346-357
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• 2012

This study classified the various quality features of coffee shop by Kano model with customers' perspective. Also both satisfaction coefficient and dissatisfaction coefficient are calculated to analyse the relative influence of quality features on customer satisfaction. This study also dragged the potential customer satisfaction improvement index to scrutinize the quality improvement possibility for coffee shops. The analysis results showed that low price, luxurious interior, restfulness of table and chair, usability of wireless internet are belonged to the Attractive quality. On the other hand, cleanliness and hygiene, quality to price are identified as the One-dimensional quality. The current satisfaction level for both 'Caffe Bene' and 'Starbucks' are measured to draw the potential customer satisfaction improvement index. The result showed that low price and quality to price appeared to be the highest in its quality improvement possibility. The findings of this study help understanding the quality features to focus on and strengthening the competitiveness for coffee shops.

• Culinary science and hospitality research
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• v.9 no.4
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• pp.163-178
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• 2003

The purpose of this study is to find the effect of restaurant brand image upon service quality, price acceptability, and revisit intention, and to propose the importance of brand image to operators and managers who manage restaurants. To accomplish the purpose of this study, sampling was taken among customers who visit six deluxe hotels and six family restaurants in Seoul. Six hundreds questionnaires were distributed to each hotel and restaurant and 487 valid samples were selected for statistical analysis. The questionnaire consists of 77 items about demographical characteristics, brand image, service quality, revisit intention, price acceptability, and spending patterns. SPSS WIN 10.0 was used for statistical analysis. A research model was built up and three null hypotheses were established. Based on theses research model and three null hypotheses, the test was conducted, and the results are as follows. Brand image has an effect upon service quality, and furthermore this can be preceding variable of service quality. Also Service quality has an effect upon price acceptability and revisit intention.

• KOREAN POULTRY JOURNAL
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• v.6 no.11 s.61
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• pp.22-26
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• 1974

배합사료 가격해제에 따라 양축가에게는 품질면이나 가격면에서 하등의 손실을 볼것이 없으며 이제까지 효율적인 사료를 주문하는 등의 번거로움이 없이 희망하는 대로 공급받을 수 있기 때문에 양축가축에서는 합리적 경영이 가능하게 될 것이다.

• Journal of Korean Society of Transportation
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• v.24 no.2 s.88
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• pp.43-51
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• 2006

This Paper investigates how perceived Price, airline service aquality, perceived value. passenger satisfaction, and airline image determine passengers' future behavioural intentions. To test the conceptual framework, Path analysis using a maximum likelihood estimator, was applied to data collected from Korean international air passengers. It was found that all the hypothesized relationships were statistically significant. Perceived price. Perceived value, passenger satisfaction, and airline image were each found to Have a direct effect on Korean international air passengers future behavioural intentions.

• Journal of the Korean Society of Food Science and Nutrition
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• v.36 no.1
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• pp.124-130
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• 2007

The purposes of this study were (1) to analyze price sensitivity, (2) to define the range of acceptable prices for each foreign segment, and (3) to provide a price model for Korean traditional restaurants. From October to November, 2006, a total of 781 foreigners responded to individual surveys. Statistical analyses on the survey data were performed using descriptive statistics and Price Sensitivity Measurement (PSM). Major findings from the study are as follows: First, the ranges of the acceptable prices were $98$\sim$$130 for fine dining/gourmet restaurants, $70$\sim$$90 for theme/ambience restaurants, $40$\sim$$60 for popular/family restaurants, and $18$\sim$$30 for convenience/fast food restaurants. Second, the convenience/fast food restaurants showed the highest price sensitivity. Third, a low stress level and wide range of the acceptable price were observed for the fine dining/gourmet restaurants, suggesting that the price sensitivity of the fine dining/gourmet restaurants was quite low. Finally, the price sensitivity indicated by the Japanese was higher than by the other groups. In consequence, the research findings suggest that the managers of the Korean traditional restaurants should strategically plan prices by understanding different customers' price sensitivity within and between customer segments. Through additional research, marketers can compare perceptions of specific brands, the competition, and variations within a product line.

• Proceedings of the Korean Society for Quality Management Conference
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• 2006.04a
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• pp.506-512
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• 2006

다양한 아파트 특성들을 이용하여 아파트 가격을 추정하고 예측하는 연구 또한 많이 존재하고 있는 실정이다. 그렇지만 이러한 연구들 대부분이 회귀모형에 지나치게 의존하고 있는 실정이다 그러나 회귀모형은 단점보다 장점이 많은 모형이다. 본 연구는 회귀모형을 부정하기보다는 새로운 모형을 도입하여, 회귀모형의 문제점들을 극복하고 회귀모형과 상호보완적인 모형을 도입할 필요성에 의해서 본 연구를 수행한 것이다. 다양한 아파트 특성들에 대하여 신경망모형을 이용하여 아파트 가격을 예측하고, 기존의 회귀모형과 비교하는 것이 본 연구의 주목적이다 또한 회귀모형과 신경망모형의 상호 보완적인 측면을 규명하는 것은 본 연구의 부차적인 목적이 된다 아파트 특성들은 주변에서 쉽게 이용 가능한 데이터를 위주로 하였다. 2004년 6월 기준으로 서울시 송파구와 도봉구의 아파트 매매가격들과 12개의 아파트 특성들을 수집하였다. 아파트 매매가격들 (즉, 매매 하한가, 일반 거래가, 매매 상한가) 을 새로운 측정방법을 이용하여 하나의 매매가격으로 추정하였으며, 대표성을 가지도록 하였다. 신경망모형을 도입하여 아파트 특성들을 이용하여 아파트 가격을 정밀하고 유효하게 예측하고, 기존의 회귀모형들과 비교하는 것은 아파트 가격에 대한 연구 분야에 큰 의미가 있다 하겠다. 그리고 주택에 관한 기존의 연구와 신규 연구에 신경망모형이 활용될 수 있으리라 판단된다.

• Proceedings of the Korean Society for Agricultural Machinery Conference
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• 2003.07a
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• pp.317-326
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• 2003

원예산물은 출하과정에서 외관과 내부품질에 따라 분류되고, 그 결과에 따라 상품성과 가격이 결정된다. 수박의 경우에도 품질이나 가격은 크기, 무게, 외피모양, 타격할 때 나는 반사음, 촉감 등에 따라 결정되는데, 주로 경매사 또는 감별사의 경험이나 표본검사에 의존하고 있다. 최근 과실류에 비해 크고 껍질이 두꺼운 수박, 메론 등의 내부품질을 비파괴ㆍ실시간으로 판정하기 위한 연구가 국내외에서 활발히 수행중이다. 특히 X-선, 음파, 근적외선 등을 이용하여 숙도, 공동, 당도, 밀도 등을 신속히 검출하기 위한 연구가 대부분을 차지하고 있다. (중략)

• Proceedings of the CALSEC Conference
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• 2001.08a
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• pp.71-85
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• 2001

ㆍ공구산업의 세계시장은 미국, 일본, 독일 등 선진국에 의해 주도도어 있으며 한국은 뒤를 이어 2차 선진국 군의 제품에 합류하기 위한 기술개발을 하고 있음. ㆍ 표준화 및 신기술 공동 개발 등 국내업체들의 협력체제가 필요한 상황 ㆍ 제품의 기술 수준은 선진국의 90∼98%이며, 아시아의 경쟁국가들에 비해 우월함. ㆍ 소재 열처리, 설계, 원료배합, 소결, 정밀가공 등의 기술에서 아직 부족한 실정ㆍ 해외에서 품질 경쟁력보다 가격 경쟁력 위주의 마케팅 활동으로 품질에 비해 적정한 가격을 받지 못함. ㆍ 제품 홍보가 미흡하여 한국산 제품이 저가 저 품질로 인식되고 있음. ㆍ 제조 및 유통원가 상승으로 국제 경쟁력 점차 악화 (중략)

• KOREAN POULTRY JOURNAL
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• v.12 no.2 s.124
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• pp.33-35
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• 1980

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.6
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• pp.153-161
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• 2014

This study is to contribute to the policy decision of cosmetic industry through analyzing marketing mix factors which affects customers' buying intention. For this study, marketing mix factors that impact on cosmetic customers purchasing intention were collected and chi-square independence analysis of SPSS and qualitative analysis technology of Kano & Timko were used. Analysis reached one conclusion, which factors were maximizing customers satisfaction, shows the price discount policy and recommendation from family and colleague. Product's effectiveness, usefulness and skin compatibility were rated as an one-dimensional quality as those factors were linearly affected when customers needs were satisfied. However product's containers, package design, colors, brand reputation, low and middle price, distribution channel and advertising medias were investigated as an indifferent quality and they were rated as low satisfaction/dissatisfaction coefficient of Timko. Therefore they do not need to invest to those factors too much budget for attaining customers' buying intention.