• Proceedings of the KIEE Conference
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• 2007.07a
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• pp.830-831
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• 2007

부하의 가격에 대한 높은 반응성(price-responsiveness)과 이를 이끌어 낼 수 있는 적절한 수요관리(demand response) 정책은 구조 개편된 전력 시장에서 가격 변동성 및 설비에 대한 투자 부족 문제를 효과적으로 해결하는 데 필수적이라는 데에는 많은 연구자들이 동의하고 있다. 그럼에도 불구하고, 특히 전력 사용을 미리 계획하지 않는 소규모 소비자들의 경우, 전력 소비가 본질적으로 매우 탄력적이지 못하므로(inelastic) 가격에 민감한 부하를 이끌어 내기 위한 수요관리 정책은 신중하게 세워져야 한다. 본 논문은 최종 소비자에게 전력을 제공하면서 critical peak pricing(CPP)를 동적으로 관리하고 이러한 수요관리에 대한 인센티브를 가진 개체를 도입함으로써 가격에 민감한 부하를 이끌어 내는 수요 반응의 접근법을 제시할 것이다. 가격에 민감한 부하 및 수요 반응 정책의 문제는 정책적, 경제적, 기술적 측면에서 검토되어야 하는 바이나, 본 논문에서는 기술적 측면 및 경제적인 인센티브의 수식화에 초점을 맞추었다. 정책에 인센티브를 가진 개체의 이윤 방정식을 세움으로써 문제를 정식화하였으며, 문제의 최적 해를 구하기 위해 예측 가격을 바탕으로 backward dynamic programming을 통한 swing option 평가 기법을 사용하여 최적의 수요관리 시점을 구해야 함을 제안하는 바이다.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.2 no.1 s.2
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• pp.85-92
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• 2003

Due to the expansion of freeway networks in Korea, drivers have more routes to choose. Traffic information on various alternative roadway sections and routes may help drivers choose the optimal route that minimizes travel time or cost. Traffic information on roadways is, therefore, invaluable in sense that individual drivers could reduce their travel time or cost by selecting optimal routes, and furthermore total travel cost of the system could be lowered. However, consensus about the price of traffic information that drivers are willing to pay is not made yet. Current price of traffic information is decided according to the price of similar information such as stock, weather and so on. To investigate the value of traffic information, a survey was conducted at freeway rest areas near Seoul Megalopolis area including Kyunggi Province. Eight hundred drivers who had travelled on freeway within a year were randomly selected. Purposive Quota Sampling was used. A price-response function, a relationship between price and sales, was obtained based on the survey, followed by sensitivity analysis

• Journal of the Korean Society of Food Science and Nutrition
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• v.41 no.8
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• pp.1182-1189
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• 2012

The purpose of this study was to analyze university student' perception of the price of coffee shops using price sensitivity measurements. The questionnaires were distributed to 640 university students in Changwon, Korea from March 13 to April 8, 2011. A total 571 were used for the final analysis, which excluded improperly-completed questionnaires. The results of this study were as follows. Indifference prices (IDPs) were \2,200 for on-campus coffee shops and \2,850 for off-campus coffee shops. The optimum price points (OPP) were \2,300 for on-campus coffee shops and \2,850 for off-campus coffee shops. The price stress range (PSR) was \100 (\2,200~2,300) for on-campus coffee shops and \0 (\2,850~2,850) for off-campus coffee shops. The point of marginal cheapness (PMC) was \1,100 for on-campus coffee shops and \1,500 for off-campus coffee shops, whereas the point of marginal expensiveness (PME) was \3,600 for on-campus coffee shops and \4,100 for off-campus coffee shops. The ranges of acceptable prices (RAP) were \2,500 (\1,100~3,600) for on-campus coffee shops and \2,600 (\1,500~4,100) for off-campus coffee shops. On the basis of IDP percentage, university students were more sensitive to off-campus coffee shops than on-campus coffee shops. In contrast, on the basis of PSR and RAP, university students were more sensitive to on-campus coffee shops than off-campus coffee shops. Therefore, the price increase for an americano should be recommended to be from \1,100 to \3,600 for on-campus coffee shops and from \1,500 to \4,100 for off-campus coffee shops. The manager of on-campus coffee shops should be careful when increasing the prices, and the manager of off-campus coffee shops should make it possible for customers to perceive service quality.

• Land and Housing Review
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• v.7 no.4
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• pp.217-223
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• 2016

PSM is widely used pricing tool in field by the reason of data collection convenience and analytical intuitiveness. However, In high involvement environment, strategic respondent bias influence in reducing the price. By using 3 empirical cases of LH apartment for sale, We found that latent consumers' recognition of the range of acceptable and the range of optimal price are lower than real estate agent representative respondents'. This phenomenon is considered loss aversion effect of prospect theory to reduce loss by reducing price, and more influenced in high involvement situation than latent consumer respondents'. Also we found PSM result using real estate representative data is more useful in real market than latent consumers data distorted by loss aversion effects. The meaning of this study is finding some limitation in PSM using consumer data generally used. In further study, development of PSM measurement tool to minimize the effect of strategic bias are need to be studied. Also some new approaches in reinterpretation of the range of acceptable price and the range of optimal price are need to be followed.

• Proceedings of the Korea Association of Information Systems Conference
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• 2002.11a
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• pp.348-364
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• 2002

본 연구는 기술개발상의 위험을 진단하면서, 상업화의 위험을 시장분석을 통하여 관찰하고 가격변동으로 인한 민감도를 고려하면서, 신기술 적용상의 장기적인 이익 및 수익의 예측정확도를 극대화하고 시장점유율을 예측할 수 있는 새로운 기법으로서 사례기반추론을 통한 신기술 사업성 평가시스템을 제시하고자 한다. 또한 본 연구가 새롭게 제시하는 기법과 새롭게 재무분석 분야에서 연구되고 있는 성장옵션 모형을 활용한 신기술 가격결정 시스템을 개발하고자 한다. 이 두 가지 시스템을 통하여 신기술의 마케팅적 관점, 재무걱 관점, 시스템적 관점을 모두 파악할 수 있으며 보다 객관적이고 과학적이며 예측 정확도가 높은 신기술의 화폐적 가치를 산출할 수 있게 될 것이다. 신기술의 사업성 평가에 관한 연구는 향후 한국기업의 국가경쟁력을 위해서 꼭 필요한 과업이며 신기술 기반의 중소기업을 효율적으로 지원하기 위해서도 꼭 이루어져야만 하는 중요 과업이 아닐 수 없다. 그러나 이러한 과업의 중요성에 비해서 그 동안 관련 연구는 거의 이루어지지 않았고(황규성, 2001) 다만 은행 등 금융권의 실무자들이 쉽게 적용할 수 있는 단순한 방법들이 제시되는 정도에 불과하였다. 이렇듯 관련 연구가 부족한 이유는 관련 분야가 재무관리, 회계학, 마케팅, 관련 기술분야 등 광범위하게 걸쳐져 있고 실무적인 성격이 강하여 학문적으로 일반화하기가 쉽지 않기 때문이다.

• Journal of Korea Society of Digital Industry and Information Management
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• v.16 no.2
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• pp.117-128
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• 2020

The aim of this study was to examine price sensitivity of industrial products purchased via a group buying system and how industrial products for a group buying system differ from general industrial products, and then identify the major factors in selecting products and the important determinants in purchasing industrial products for school foodservices. The survey was conducted with 250 dietitians (teachers) in Gyeonggi-do Province, who were using industrial products for a group buying system and general industrial products. A paired t-test showed a difference in satisfaction between industrial products for a group buying system and general industrial products by factors, while statistically significant differences were found for red pepper paste, fermented soybean paste and soy sauce in all nine satisfaction factors, including product quality, packaging state, labeling, hygiene, item diversity, specification diversity, price appropriateness and supply. Moreover, analyzing price sensitivity for industrial products for a group buying system, using the PSM method with respect to the issue of high price, showed that the respondents considered that the current unit purchase prices were high for all items investigated. This study suggests that schools would purchase more industrial products for a group buying system, when the pricing of the products are considered with the purchase intention of dietitians (teachers).

• Journal of the Korean Regional Science Association
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• v.32 no.1
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• pp.3-26
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• 2016

This study aims to examine the influence of the Daegu Subway Line 3 construction on apartment price fluctuation and to find the factors causing the apartment price fluctuation in the station area of the Daegu Subway Line 3. Empirical results of this study are as follows: first, the apartment price is more fluctuated or increased at the time of completion of subway construction than at the time of breaking ground; second, the opening of the Daegu Subway Line 3 has positive impact on apartment price nearby the station area of the Daegu Subway Line 3, especially apartment prices in the second station area (200-600m) are positively related to the opening of the Daegu Subway Line 3; third, medium-large size ($85-135m^2$) and large size (excess of $135m^2$) apartment are sensitively related to the apartment price fluctuation by the Daegu Subway Line 3 construction; and fourth, Buk-gu and Suseong-gu areas are the main beneficiaries. The results of this study suggest implications for tax and redistribution policies in the station areas.

• Environmental and Resource Economics Review
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• v.29 no.3
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• pp.363-388
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• 2020

The purposes of this study are to not only estimate optimal harvests and efforts using the surplus production methods for Spanish mackerel caught by multiple fishing gears, but provide dynamic optimal fisheries management for these gears using the current value Hamiltonian method. To achieve the above purposes this study uses several models such as Gavaris's general linear model for standardizing fishing efforts, surplus production method for estimating biological and technological coefficients, current value Hamiltonian method for estimating dynamic optimal harvest and efforts, and sensitivity analysis for diagnosing economic influences of these fisheries. As a result, this study showed that Spanish mackerel was overfished by multiple fishing gears based on surplus production method and the current value Hamiltonian method. Also, this study found that when the price and cost proportionally changed, the optimal harvest and fishing effort sensitively responded to the stock level of Spanish mackerel. Next, this study suggested that the multiple fishing gears for Spanish mackerel should reduce unnecessary costs such as operating time or inefficient fuel consumption. Finally, this study provided reasons Spanish mackerel should be included in the TAC system in a view of profit maximization based on sustainable use of the Spanish mackerel.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.25 no.1
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• pp.1-7
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• 2021

Investor mood from social media is gaining increasing attention for leading a price movement in stock market. Based on the behavioral finance theory, this study argues that sentiment extracted from social media using big data technique can predict a real-time (short-run) price momentum in Chinese stock market. Collecting Sina Weibo posts that related to COVID-19 using keyword method, a daily influential weighted sentiment factors is extracted from the sizable raw data of over 2 millions of posts. We examine one supervised and 4 unsupervised sentiment analysis model, and use the best performed word-frequency and BiLSTM mdoel. The test result shows a similar movement between stock price change and sentiment factor. It indicates that public mood extracted from social media can in some extent represent the investors' sentiment and make a difference in stock market fluctuation when people are concentrating on a special events that can cause effect on the stock market.

• Proceedings of the Earthquake Engineering Society of Korea Conference
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• 2006.03a
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• pp.463-470
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• 2006

이 논문에서는 신경망 제어기와 MR 댐퍼를 이용하여 지진하중을 받는 지진격리 벤치마크 구조물의 응답 감소를 위한 반능동 제어방법이 제안되었다. 제안방법 중 신경망 제어기에는 적절한 제어력을 산출하기 위해 가격함수를 기반으로한 학습 알고리즘과 간편한 민감도 계산기법이 도입되었다. MR 댐퍼가 계산되어진 제어력과 비슷한 제어력을 낼 수 있도록 clipped 알고리즘을 이용하였고, 제안된 반능동 신경망 제어방법이 지진격리 장치가 설치된 벤치마크 구조물에 적용되었다. 수치해석에서는 벤치마크 문제를 정의한 논문에서 제공된 수동제어방법이나 예시제어방법과 제안 방법의 제어성능을 비교하였다. 수치해석 결과 제안방법은 지하 변위를 약간 증가시키지만, 각층의 가속도, base shear, building corner drift 등을 매우 효과적으로 줄이는 것으로 판명되었다.