• Journal of Digital Convergence
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• v.17 no.7
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• pp.293-298
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• 2019

This study is a user experience study based on location branding at mobile experience stores. As mobile devices have recently become saturated beyond the penetration, the IT industry is encouraging users to buy through experience and can be competitive by increasing brand loyalty through experience stores. The purpose of this study is to analyze the effect of place branding among experience stores through qualitative and quantitative measurements and analyze the user experience factors related to the location branding to present a future direction. A total of eight subjects were given tasks and then experimented with participatory observations and conducted in-depth interviews. The experiment showed that the experience had a significant effect on users, but the difference between each brand was obvious. Since this study has identified the experience-oriented elements, we expect to provide better service and experience for future users.

• The Journal of the Korea Contents Association
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• v.18 no.12
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• pp.14-24
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• 2018

The purpose of this study was to understand deeply the current circumstances of parents who took part in child-English Education through semantic analysis about 11 mothers' and their children's experiences in the individual depth interviews and group interviews. The obtained results of this study were as follows: First, mothers started their children's English education on the basis of the belief that English ability is an essential asset in the era of globalization, their experiences and the scheduled situation. Also they positively recognized the effect of English education when they could feel their children's learning improvements. Second, participants had experienced their children's education stress and economic burden. Third, participants had personal, social level desires for their children's proper English education. Through this study, it revealed the critical introspection about mothers' experiences and desires in child-English Education. And it alluded to necessity about continuous attention and debate in child-English Education.

• The Journal of the Korea Contents Association
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• v.18 no.11
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• pp.38-46
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• 2018

This study is about brand design system development cases based on BX, focusing on research of JUNGGANEGOTGAN brand conducted from January 2018 to April. BX is a subjective and internal response of consumers arising from design stimulus including brand identity. BX design is brand-related stimulus based on brand experience and BX is generated when stimulant of brand design and consumers' contacting with brand are interacting. The most important thing of BX design system is that BX design system plays a very important role when consumers choose goods or services of some brand at the various touch points of brand in the process that consumers form the certain brand image. This study suggests the final completed brand design draft plan along with brand design system development strategy conducted about JUNGGANEGOTGAN based on BX design. As a result, modeling and associations of JUNGGANEGOTGAN brand experience design seem to be statistically meaningful (F=30.961, p<.001). Preferences of brand design is rated by modeling (=.443, p<.001), associations (=.218, p<.001) in order and it turns out to be affected.

• 한국노년학
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• v.30 no.1
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• pp.1-20
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• 2010

This study is for understanding the experiences of students and lecturers in education course for the certification of the long-term caregiver. Samples are 12 students who had completed the course and 7 lecturers. The depth-interview is performed for gathering information and the phenomenological approach is applied to analyse the cases. 33 meanings, 15 themes and 4 theme clusters for students and 25 meanings, 11 themes and 4 theme clusters are found from the cases. Students' experiences are 'vague motivation for enrollment', 'low quality of education,' 'lack of professional skills after the completion of the course,' 'needs for improvement the course' and lecturers' experiences are 'more interests in benefits than study(students' motivation),' 'low quality of education,' 'lack of governmental administration,' 'needs for improvement of the course and the long-term care insurance.' In conclusion, some recommendations are suggested.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.29 no.4
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• pp.269-296
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• 2018

The purpose of the study is to examine prospective librarians' library practicum experiences by using Giorgi's descriptive phenomenological method. To achieve the purpose of the study, the study conducted in-depth interviews with the participants of the library practicum in the department of library and information science at the A university. Following Giorgi's four ways of phenomenological description, the study analyzed the collected data from in-depth interviews with the participants. Prospective librarians' library practicum experiences were able to analyze as five significant themes and seventeen sub-categories of the themes. The five main themes are as followings: 'formulating perception of libraries and librarians', 'formulating career design through self-development and challenges', 'growth and challenges in preparing the library practicum', 'growth and challenges in the middle of library practicum' and 'experiences after the library practicum and the evaluation.' On the basis of the findings, the study suggested alternative programs of library practicum and the directions for performing the programs effectively and efficiently.

• Journal of Digital Convergence
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• v.17 no.8
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• pp.407-413
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• 2019

The purpose of this study is to measure the shopping experience of a more specific SNS shopping service, limited to shopping through the Instagram of the Millennial Generation. Based on the AISAS purchasing phase, a qualitative study was conducted on the user experience of SNS shopping services in parallel with the survey and in-depth interviews. As a result of the study, the aesthetic experience appeared mainly in the Attention stage and the Interest stage, the emotional experience in the Action stage and the Share stage, and the cognitive experience in the Search stage. While there have been many empirical studies on the impact of SNS on consumer behavior to date, this study is meaningful in that it has led to a contextual study of the user experience on SNS shopping services. The research is expected to help establish a brand and service strategy differentiated from existing mobile shopping services when providing SNS shopping services in the future.

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.452-459
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• 2019

The purpose of this study was to examine the relationship between the neurocognitive function test (CN Test), computer experience, and satisfaction in the elderly. We recruited 52 healthy elderly persons (25 males and 27 females) for this study. The subjects did the CN Test (accuracy, response time) and evaluated their computer experience and satisfaction with the CN Test. We used the independent t test and Pearson correlations for statistical analysis. The elderly without computer experience were older than the elderly with computer experience (p < .05) and education level was lower (p < .05). The elderly with computer experience were higher the satisfaction than the elderly without computer experience, the CN Test was more accurate, and response time was faster (p < .05). In the correlation analysis, the higher the age and the lower the education level, the lower the accuracy of the CN Test and the faster the response time (p < .05). Satisfaction was negatively correlated with age, and was statistically correlated with education level (p < .05). The satisfaction level with the CN Test by the elderly has a moderate relationship with the level of education and computer experience.

• Journal of Digital Convergence
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• v.17 no.4
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• pp.299-307
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• 2019

In this study, we experimented with experience of digital signage using Virtual Reality technology, and the difference between presence and interactivity in brand experience and digital signage attitude. We conducted a two-way MANOVA analysis with cognitive presence, emotional presence, and media presence as the independent variable and interactivity level(high vs low) as dependent variables and the brand experience and attitude as dependent variables. First, cognitive presence was found to be most effective through behavioral experience when low interactivity. Second, emotional presence also has a positive effect on emotional experience when the level of interactivity is low. Third, media presence has a positive effect on emotional experience if the level of interactivity is low. This study suggests a communication strategy to communicate presence according to the characteristics of media strategy and technology through appropriate level of interactivity when using digital technology. Future research requires a qualitative approach rather than a quantitative one in terms of interactivity.

• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.489-497
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• 2021

This study presents the results of an empirical analysis on whether the experience of contact with North Korea and North Korean settlers affects the perceptions of unification. Specifically, the purpose of this study was to examine whether the contact experience enhances intimacy with the North Korean settlers or raises a friendly perception of North Korea.The results of this study are as follows. First, the experience of contact with North Korea and North Korean defectors had a positive effect on intimacy with North Korean settlers, friendly perception of North Korea, and perceptions of unification. Second, intimacy toward North Korean settlers and perception of North Korea played a mediating role between contact experience and unification consciousness.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.32 no.4
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• pp.135-159
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• 2021

This study aims to analyze communication and experiences between public libraries and to identify these factors affect user satisfaction. Customer experience management (CEM), which is currently used in various fields of management and marketing, was applied to segment and analyze user experiences. After reviewing CEM research in marketing and management to derive user experience points, set physical environment, human factors, communication, and service as independent variables, emotional pleasure as parameters, and user satisfaction as dependent variables. Based on this, questionnaire items were constructed. The survey method was conducted in two ways, online and offline (face-to-face), and statistical analysis was performed based on a total of 60 questionnaires collected. The results indicate the higher the user's experience with the physical environment and convenience, the higher the satisfaction level, but library accessibility had no significant effect. In addition, library staff attitude and problem-solving ability had a great influence on user satisfaction, and problem-solving ability had a more important influence than kindness and emotional pleasure was found to have an mediating effect.