• Title/Summary/Keyword: 经验

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A Conceptual Framework for Customer Experience Design, Implementation and Evaluation (고객 경험 디자인, 구현 및 평가를 위한 개념적 프레임워크)

  • Jiyoung Koo;Ken Nah
    • Journal of Digital Policy
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    • v.2 no.1
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    • pp.21-30
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    • 2023
  • Current research and practice have increasingly sought to focus on approaches to facilitate innovation due to its expanding growth of the experience economy over the past decade. Normally, customer experience design aims to maximize the effectiveness of positive experience with a brand or company's touchpoints when customers make a purchase as well as use a certain product or service. In order to design a product or service that can provide varying levels of experiences, there needs more beneficial design process strategies to help resolve the changing nature of customer experience. Design process is one such approach that provides designers as well as researchers across various academic disciplines as an integral source of creativity, driving innovation and growth. In this regard, this study aims to look specifically at the nature of customer experience and attempts to understand what extent that design process in both practice and theoretical perspective can assist in customer experience improvement. As a further consequence, this study will focus on implementing the idea of circular design into the customer experience process, namely the Circular CX Design Process-which is expected to increase effectiveness and efficiency in addressing customer needs and demands as well as delivering positive experiences at various touchpoints along the customer journey.

Development of a design width for the small streams (소하천 계획하폭 산정식 개발)

  • Jeong, Tae-Seong;Kim, Chang-Il;Ye, Seong-Je
    • Proceedings of the Korea Water Resources Association Conference
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    • 2021.06a
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    • pp.17-17
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    • 2021
  • 계획하폭의 수리설계는 수문분석에 의하여 결정되는 설계홍수량을 주변지역 주택이나 농지 침수를 방지하지 않도록 하도내에서 수위를 과다하게 상승시키지 않은 상태에서 안전하게 하류로 소통시킬 수 있는 가장 경제적인 하도의 폭을 결정하는 것이라 할 수 있다. 현재 소하천 하폭의 수리설계는 지형 또는 현장 여건에 따라 계획홍수량을 결정하고, 경험식에 의한 방법 또는 도식에 의한 방법(방정식과 수리학 공식에 의한 방법)등을 이용하여 하류수위를 산정함으로써 이루어진다. 그러나 하도내 흐름이 자유수면을 가지는 개수로 흐름인 경우 도표 또는 간략화된 경험식을 이용해서는 정확한 하폭을 산정할 수 없다. 기존에 개발된 계획하폭 경험식은 홍수량에 기반한 단일 회귀식과 다양한 하천특성과 흐름특성을 이용한 다중 회귀식으로 구분된다. 그러나 현재 계획하폭 결정에 가장 많이 사용되는 경험식은 홍수량을 이용한 단일 회귀식인데, 이들은 자료수집의 어려움 때문에 지역과 하천특성을 고려하지 않고 모든 하천에 적용 가능하도록 개발되어 적용 시 세심한 주의가 요구된다. 본 연구에서는 기존의 경험식을 보완함으로써 적용성을 제고하기 위하여 전국 소하천을 지역에 따라 세분화하고 흐름특성과 하천특성 자료를 수집하였다. 이렇게 수집된 자료를 위치에 따라 세분화하고 기존에 개발된 경험식과 동일한 형태로 계획하폭 경험식을 개발하였다. 개발된 경험식을 검증하는 방법은 자료를 두 개의 그룹으로 분리하고 개발에 사용되지 않은 자료 그룹을 사용함으로써 검증의 신뢰성을 확보하였다. 더불어 기존의 경험식과 비교하는 방법으로 개발된 회귀식의 적용성을 검증하였다. 본 연구에서 개발한 계획하폭 경험식은 지역특성과 흐름특성을 고려한 계획하폭 산정에 활용이 가능함으로써 홍수에 안전한 소하천 수리설계에 활용이 가능할 것으로 기대된다.

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The Effects of Perceived Health and Ageism Experience on Successful Aging (주관적 건강 및 노인차별경험이 성공적 노화에 미치는 영향)

  • Jeon, Sangnam;Shin, Hakgene
    • 한국노년학
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    • v.29 no.4
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    • pp.1383-1396
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    • 2009
  • In this study, we investigated the effects of perceived health and ageism experience of the elderly on successful aging, which were respectively presumed as predictors of biomedical model and psychosocial model of the successful aging. As important research results, firstly, negligence among ageism experience constructs appeared higher than other discriminatory experiences. Secondly, male showed significantly higher discriminatory experience than female in the area of 3 constructs such as property, negligence and employment ageism. Also there were some different discriminative experiences in the area of perceived health and ageism in terms of age, wealth and education. Finally, the results of hierarchical multiple regression hired to find out factors influencing successful aging showed that the factors such as sex, wealth, perceived health and property discrimination of ageism affected successful ageing. Based on the analytic results, we verified that perceived health, i.e., predictor of biomedical model had higher effect on successful aging than ageism experience, i.e., predictor of psychosocial model of successful aging. Thus, it was suggested that health promotion policy should be considered with priority and also combating ageism as well for successful aging.

The effect of emotional experience on customer response in the Metaverse: Focusing on medical tourism services (메타버스에서의 정서적 경험이 고객반응에 미치는 효과: 의료관광서비스를 중심으로)

  • Yoon Yong Hwang;Mi Ra Kim
    • Smart Media Journal
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    • v.13 no.2
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    • pp.156-164
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    • 2024
  • The Metaverse as a combination of physical and digital space, provides many consumers with a different process of search, evaluation, consumption, and disposal than before, based on hyper-connected and hyper-realistic services. Therefore, it is necessary to examine what kind of sensory experiences customers feel when performing various activities in the Metaverse and how these experiences affect customers' behavioral responses. This study measured the temporal and emotional experience of the Metaverse service environment felt during the Metaverse experience journey of customers experiencing medical tourism services. The results of the study showed that the emotional experience through Metaverse had a more positive impact on customer satisfaction and customer loyalty as the intensity of the Metaverse experience deepened. In particular, it was confirmed that the emotional experience at the end of the Metaverse service had a positive influence on repurchase behavior. These results show that, just as in the real world, customer experience in the Metaverse can provide important insight into understanding customers' post purchase behavior and how service providers can develop and implement effective customer experience strategies in the Metaverse environment.

Exploration on Learning Experiences Influencing Elementary Science-Gifted Students' Perceptions of a 'Planning a Science Exhibition' Field Trip Program ('과학 전시전 기획' 탐방 프로그램에 대한 초등 과학영재 학생의 인식에 영향을 미친 학습 경험 탐색)

  • Kang, Minju;Kang, Hunsik
    • Journal of Korean Elementary Science Education
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    • v.43 no.2
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    • pp.252-268
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    • 2024
  • This study developed a field trip program called "Planning a science exhibition" and explored elementary science-gifted students' perceptions of the program and learning experiences influencing them. To this end, 56 elementary science-gifted students in grades 4-6 from in an university-affiliated science-gifted education institute in metropolitan area were selected to participate in the field trip program. After the program, the students answered a survey regarding their perceptions of the program. Additionally, 19 students were selected for group interviews to further explore their survey responses. Results showed that many elementary science-gifted students perceived the program positively in various cognitive and affective aspects. Some students also pointed out certain limitations of the program. Five interconnected learning experiences were identified as influencing the students' perceptions: "experiences fostering creativity", "non-residential camp-type project-based learning experiences", "self-directed learning experiences", "experiences utilizing digital devices", and "collaborative experiences". Educational implications regarding these results were discussed.

How Customer Experience Management in the Hotel Industry can Lead to a Willingness to Pay More (호텔 기업의 고객경험관리(CEM)는 기꺼이 더 지불하게 하는가?)

  • Choi, Wook-Hee
    • Culinary science and hospitality research
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    • v.22 no.7
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    • pp.267-280
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    • 2016
  • Customer Experience Management (CEM) appeared as a complementary solution to overcome CRM limitations. CEM enhances profitability through building long-term relations with customers by understanding their experiences. This study aims at investigating the impact of customer experience quality on the willingness to pay more through customer satisfaction in the hotel businesses. The survey for this study was carried out on customers who had domestic hotel experience s within the last 6 months. Out of the 306 questionnaires retrieved, 225 valid responses were used for the empirical analysis that utilizied the statistical package programs SPSS 18.0 and AMOS 18.0. The research findings may be summarized as follows. First, as an outcome of the research hypothesis that each component of customer experience management would influence satisfaction, 'the peace of mind' & 'the moment of truth' were shown to have a significantly positive (+) impact on it. On the other hand, 'the product experience' was shown not to significantly influence it in a positive (+) way. Second, as an outcome of the research hypothesis that satisfaction would influence willingness to pay more. From the findings of the study, theoretical implications are as follows. It can be predicted that customer experience management will likely make customers more profitable because customers are willing to pay more with a sense of loyalty built through satisfaction of the hotel industry. In the practical implications, the dimension of experience quality examined by the study can be used as an index to measure and manage customer experience in the hotel industry.

The Research on Multicultural Experiences Influence the Multicultural Understanding and Characteristics toward Multicultural Education of Early Childhood Preservice Teachers in Korea and the United States (한국과 미국 예비 유아교사의 다문화 관련 경험에 따른 다문화 이해 및 다문화교육 관련 특성에 대한 연구)

  • Seo, Hyun Ah;Chun, Hui Young;Wee, Su Jeong
    • Korean Journal of Childcare and Education
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    • v.7 no.4
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    • pp.69-94
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    • 2011
  • This research examines how experiences related to multicultural issues influence the understanding, perception, attitudes, and self-efficacy of early childhood preservice teachers toward multicultural education in Korea and the United States. 512 early childhood preservice teachers in Korea and the United States participated. Their multiculture-related experiences and their understanding, multiculture-related characteristics(perception, attitudes, and self-efficacy concerning multiculture) were measured using questionnaires. The key findings are as follows. First, more preservice teachers in the United States took multiculture-related courses, had experiences with children from multicultural families, traveled to other countries, and took courses with students from multicultural background than their counterparts in Korea. Second, there were no significant differences in understanding of multiculture according to their multiculture-related experiences between Korean and the United States preservice teachers. Third, there were no significant correlations between preservice teachers' multicultural experiences and perception and attitude toward the multicultural education in the United States. On the contrary, Korean preservice teachers who took classes with students from multicultural families showed better perception and attitude toward multicultural education. Regarding self-efficacy, there were no differences with varying multiculture-related experiences in the United States, whereas Korean preservice teachers who took multiculture-related courses exhibited higher degree of self-efficacy toward multicultural education.

Experience Expansion of Interface through Meta-Thinking in Digital Media -Focused on Augmented Things and Media Art Cases- (디지털 미디어에서 메타적 사고를 통한 인터페이스의 경험 확장 -증강된 사물, 미디어 아트 사례를 중심으로-)

  • Seo, Hyun-Seok;Song, Sang-Min;Han, Ki-Eun
    • 한국HCI학회:학술대회논문집
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    • 2009.02a
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    • pp.1009-1014
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    • 2009
  • Meta-thinking is a kind of thinking beyond certain scope or border, which sees objects as an expanded definition exceeding its essence. It can be experienced when people come into contact with new things. As for digital media, experience acquired from computer screen makes users' thinking be changed continuously and help their thinking to be expanded. Today, studies on development of digital technology regarding virtual reality (VR) and experience obtained from digital media become a topic of conversation, however, this experience depends on the sense of sight through screen. Actually, transparent experiences in digital media are not the same with those in real world, therefore, this study investigated experience expansion through interaction with real things which are much closer to daily lives than virtual experiences. It can be found in media art which induces positive participation of audiences and shows them a new meaning through delight and amusement experienced in the process of interaction. Visual expression in digital media should be more than spectacular which is only full of excessive images. In addition, interface should not be remained as an expression from technological attempts, instead, it is necessary to find humans aspiration with meta-thinking which accepts things expansively and visualize their experiences.

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Nurse's Experience of Changing Role in the Hospice Unit of Medical Ward (호스피스병동 간호사의 역할 변화 경험)

  • Kim, Hyun-Joo;Ku, Jeong-Il;Byun, Jun-Hye;Kim, Su-Mi;Choe, Wha-Sook
    • Journal of Hospice and Palliative Care
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    • v.11 no.1
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    • pp.30-41
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    • 2008
  • Purpose: This study was designed to investigate various role changes of nurses who have cared both medical cases and hospice patients and what they experienced. Methods: Focus group interviews were done 3 times and participants were 12 nurses who have worked in the hospice unit of medical ward. Results: Role changes in 4 areas such as holistic care, end-of-life care, care fur rare givers, and coordination of hospice team were reported by the participants. What they felt were as follows : fear, confusion, maturation, increasingly labor, regret, accomplishment, sympathy and depression. Conclusion: Although hospice care in general medical ward added extra tasks, it helped clinical nurses recover professional identity and led to growth of nursing by acquiring new knowledge and skill in hospice care.

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Relationships between Perceived Outcome of SNS Use and Social Capital: Focused on Moderating Effects of Victim and Offender Experiences (소셜미디어 사용의 지각된 성과와 사회자본과의 관계 - 피해경험과 가해경험의 조절효과를 중심으로 -)

  • Kim, Sora
    • The Journal of the Korea Contents Association
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    • v.20 no.9
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    • pp.448-460
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    • 2020
  • The purpose of this study is to examine the effects of negative experiences on social capital in order to see if the adverse functions of social media could be a barrier to the promotion of social capital through the use of social media. The study verified the moderating effect of perceived performance from social media and negative experiences(victim experience and offender experience) on social capital. The online survey was conducted in November 2019, and a total of 846 responses were used for the final analysis. As a result of the two-step regression analysis using the mean-centering technique first, it was found that the victim experience had no significant effect on the bridge social capital, but the perceived performance and the victim experience had negative moderating effect on the bridge social capital. Second, the victim experience showed a significant positive effect on the binding social capital, but showed a negative moderating effect with the perceived performance indicating positive influence on the binding social capital of the perceived performance could reduce through victim experience. Accordingly it is necessary to educate social media users on the cyber ethics, and regulation is required to mitigate risk factors for trust.