• Proceedings of the Korean Information Science Society Conference
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• 2002.10e
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• pp.73-75
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• 2002

본 논문은 B2B 사이에 이루어지는 e-Marketplace를 효율적으로 운영하기 위해 카탈로그 문서의 표준화와 네트워크 구조의 검색 시스템을 제공한 E-Catalog 시스템을 개발하여 상거래의 상호 이질적인 카탈로그의 정보에 따른 상호 운영성 문제점을 해결하고 전체상품에 대한 View 정보, 실시간 업데이트 및 유연성을 제공하고자 한다

• International Commerce and Information Review
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• v.7 no.3
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• pp.195-212
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• 2005

International trade has been changed from traditional trade to e-trade due to the fast expanding of information technology like e-marketplace, EDI (Electronic data interchange) using Internet since mid of 1990's. e-Trade, as a new trade method, could handle every trade procedure such as market research, contract, customs clearance, logistics and payment using IT like internet without restriction of time and space. The evolution of transaction-based business model is upon us. The business models of many e-Marketplace in their early stages have typically been based on transaction fees. Many e-Marketplaces have even called out transaction revenues as a core element of their business plans. The transaction business represents the most simple of business models, but it does not provide a long-term sustain able advantage. For buyer's convenience, wide selection and test price hold appeal. For suppliers, the extended global market reach and direct access to customers and consortiums of customers is powerful. To maximize leverage of these new e-marketplace, you must from both a buyer perspective as well as a supplier perspective. Also required is a strategy that takes in account all of the various e-Marketplace transaction standards and one that allows the easy accomodation to new e-marketplace as the market change. These new e-marketplace will need to be factored into the sales channel strategies. To be successful, integration with these e-marketplaces should occur at a complete business process level. This study would suggest on the role of buyers and sellers for e-trade which could maximize effect of e-trade in order to cope with rapid changing IT environment and global trade environment. Therefore, this study suggests top priority tasks for implementing on the specialization strategy of e-trade process.

• International Commerce and Information Review
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• v.5 no.2
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• pp.113-132
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• 2003

The recent advancement of information technology bas impacted immensely on international trade. Particularly, the Internet revolution bas been the driving force behind the expansion of electronic commerce (e-commerce: EC), of which Trade e-Marketplace has been playing very important role in doing international trade. This study analyses its concept, features, types and present state, and also bas an outlook of it in the future based on a precedent and literature study on this subject in order that the trade business and small corporations understand more deeply and use it effectively.

• Proceedings of the Society of Korea Industrial and System Engineering Conference
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• 2002.05a
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• pp.151-161
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• 2002

This paper presents the business model and system functionalities of a B2B e-marketplace solution that not only can overcome some problems of the public e- marketplace, but also can be applicable to both public and private types of e-marketplaces. This solution is different from the most of the public e-marketplace solutions that their main sources of revenue are transaction commissions or transaction fees through the third-party intermediation. Instead, this solution provides an ASP (Application Service Provider) functionality for direct, dis-intermediated purchasing and sales-related transactions between suppliers and buyers. With this functionality, suppliers and buyers electronically commerce with each other without the disclosure of their transactions as well as transaction commissions.

• International Commerce and Information Review
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• v.9 no.1
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• pp.119-148
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• 2007

The purpose of this research is to study whether environments of participating firms of electronic marketplace(e-MP) have an influence on usage factors which are supplying from e-MP and usage factors affect usage performances. Based on the existing researches we found variables and executed a empirical study of environment-usage-performance model. Through this research we suggested useful factors for the performance of trade enterprises. Usage factors of e-MP will overcome geographical limitation and acquire new sales areas and simultaneously widen the relationships of global enterprises. Those firms could be accessible into global market promptly. To enhance usages of e-MP, service quality which can satisfy both buyer and seller at the same time should be strengtened. Finally, the usage of e-trade information should also heighten through usage factors.

• Information Systems Review
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• v.6 no.1
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• pp.67-84
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• 2004

In spite of the widely held belief that e-Marketplace will be expanded continuously, scholars are still reluctant to accept the positive expectation. Many anecdotal evidence and case studies indicate that there are several obstacles that hinder e-business firms from building the e-Marketplaces. Actually, this obstacles has led many e-marketplaces' failures. The purpose of this study is to verify the possibility of the e-Marketplace expansion and to explore how to deal the obstacles in the e-Marketplace operation. To achieve such objectives, a successful e-Marketplace case was investigated. The conclusion of this research is as follows : (1) e-Marketplaces can be built even in the high asset specificity and high complexity of product description market. Therefore it is acceptable that e-marketplace will be expanded continuously as argumented by Malone et al.(1989). (2) But the driving factor is not solely information technologies but the capability of e-business firms that consider technical factors, social factors, and service related factors all together. It was also noted that the capability of e-business firms to handle the inherent obstacles is important for the expansion of e-Marketplaces.

• Journal of Information Technology Services
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• v.2 no.1
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• pp.75-83
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• 2003

Among EC areas. the B2B EC market is being spotlighted as an important interesting research area considering its size and the potential impact on companeies and the whole society. In comparison with private consumers in B2C EC. business buyers in B2B EC have to precisely keep track of the purchase records. and integrate them with the buyer's e-procurement system, which might have been implemented as a part of integrated ERP (Enterprise Resource Planning) systems. There are three approaches for such integration between ERP and e-marketplace in B2B EC; Two previous approaches are Inside-Out approach and Outside-In approach. And a newly, one is b-cart approach. In this paper, we try to survey these three approaches and make a comparison analysis. From this research. we identify that the b-cart approach is the most efficient framework in integrating ERP with e-marketplace in B2B EC.

• Korea Trade Review
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• v.44 no.5
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• pp.161-174
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• 2019

Recent studies on trade payment methods have suggested various alternatives to replace remittance payments. However, these studies theoretically provided the possibilities and limitations of each alternative. To check recent changes in trade practices, our research analyzed payment methods in international trade e-marketplace. Using company and product information obtained from Alibaba.com, we analyzed payment methods used in this e-marketplace and examined determination factors for new payment methods. According to the results of logistic regression analysis, we found a relationship between new payment method and factors such as market competition and the age of the company. Also, providing Paypal payments showed a correlation with market competition and price level of products as well as e-commerce infrastructure. Though these study results feature limitations in the generalization of results, it contributes to the research on payment method trends in international trade.

• International Commerce and Information Review
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• v.13 no.4
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• pp.23-49
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• 2011

The of this study was to establish a theoretical basis for relationship marketing exercised in the mB e-Marketplace and to empirically analyze causal relationship among e-CRM factor, together with quality and the performance of the customer relationship. The population sample of this study was the companies who had experience for using the B2B e-Marketplace, and a data analysis was made through y analysis, factor analysis, multiple regression analysis and hierarchical regression analysis, utilizing statistical package of SPSS 18.0. The result of proving the are as follows; First, the e-CRM factors(e-Marketing, e-Service, e-Sales) of B2B e-Marketplace showed the positive influence on the customer relationship quality factor. the e-CRM factors of B2B e-Marketplace showed the positive influence on the customer relationship performance factor. Third, according to the test result on the relationship between quality factor and performance factor, customer relationship quality factor(satisfaction, trust) had positive effect on performance factor. Last, for the moderating effect of switching barrier in the customer relationship quality factor(satisfaction, trust) on the B2B e-Marketplace and its performance factor(reusing intention, long-term orientation) of maintaining the relation, the subordinate variables of switching barrier(alternative attraction, switching cost) showed the positive moderating effects.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.60
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• pp.213-234
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• 2013

e-Trade 3.0 era which means the expansion of seamless e-Trade process into global business has been come. e-Trade is in the evolution stage with the reflection of time changes and IT development. Furthermore e-Trade marketing method of SMEs has been generalized. However, SMEs have not utilized e-Trade marketing very actively even if it has much benefits in exploring overseas marketing. In this regard this paper has cautiously suggested the strategic using plan of e-Marketplace and SNS along with policy improvement in order to promote extensive diffusion of e-Trade marketing. First of all, a comprehensive evaluation system has to be developed for the assessment of overseas marketing program and provide organized guideline including SMEs support system. Also e-Marketplace operation company is necessary to invent management system for supervising and detecting risk factors of participating firms and business model to share information which each e-Marketplace possesses through mutual connection. Finally, the effective supports such as short-term education and acting operation of initial account to use SNS strategically are needed and continuous contents development to adopt SNS is absolute.