• Journal of the Economic Geographical Society of Korea
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• v.22 no.4
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• pp.526-538
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• 2019

This study aims to understand history and adaptive strategies of Bitgoul iCOOP Consumer's Coopertive Association(BCCA). BCCA have twofold identity as civil society organization and economic management organization. Going through several ups and downs from the founding up to now date, BCCA has adapted successfully. The numbers of association member have steadily increased and activity areas have extended consistently. Moreover united activity with local civil society have expanded both quantitatively and qualitatively. These success results from store business which stated from 2008. But maintaining successful management conditions, the numbers of association member should increase steadily and staff organization have grown in size. At the results, BCAA have been bureaucratized and recruitment of core staffs is difficult more and more.