• The Journal of the Korea Contents Association
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• v.19 no.1
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• pp.205-222
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• 2019

In this study, we explored the relationship between experienced discrimination and volunteering activities among the $2^{nd}$ baby boom generation. Specifically, applying structural equation modeling, we examined how the effect of experienced discrimination on volunteering among the $2^{nd}$ baby boom generation is mediated by the negative perception of equal opportunity and achievement by personal merit. Data were obtained from the 2016 National Survey on Unequal Opportunity from the Circle Foundation. The research sample was comprised of 474 baby boomers ages 42 to 48 at the time of survey. Results indicated that perceived discrimination affects the level of volunteering among the $2^{nd}$ baby boom generation, through the negative perception of equal opportunity and achievement by personal merit. Based on the findings, we presented policy implications that could promote volunteering activities among the $2^{nd}$ baby boom generation.