Browse > Article

A Study on the Website Color Analysis of the Foodservice Brand: Concentrated on Homepage of Family Restaurants  

Lee, U-Joo (Department of Food Service Industry, Baekseok College)
Publication Information
Journal of the Korean Society of Food Culture / v.20, no.2, 2005 , pp. 261-272 More about this Journal
Abstract
The color and its coordination should intensify the customer's memory and awareness in a brand website, through the consistent communication strategy by which a variety of brand identification in the offline could be expressed efficiently. We evaluated top 5 brand-valuable family restaurants in this study, how they made the best use of the website as a new communication channel, and how they constructed the brand identification by the coloring of a website. We found out that they employed colors with a dynamic and lilting feelings matching the concept of a family restaurant. In addition, A color scheme was well designed for the specific character of a brand, though web-safe colors were seldom employed. This report can be a guide to a corporation for the color and its coordination in the website, when existing brand images need to be intensified and enhanced, or when a new brand image need to be constructed.
Keywords
color coordination; brand; website; family restaurant;
Citations & Related Records
연도 인용수 순위
  • Reference
1 식품음료신문 홈페이지 /
[] /
2 /
[] /
3 /
[] /
4 /
[] /
5 Hotel & Restaurant No.6 /
[] /
6 A Study on the BI application and management of Chain Brand /
[ Shin, J.S. ] /
7 A Study on the Influence of Colors on Brand Values /
[ Seo, S.H.;Cheon, J.I. ] / Journal of Visual Design
8 A Study on the Foodservice Brand Recognition /
[ Gu, D.R. ] /
9 A Study on the Visual Image of Brand /
[ Choi, I.D. ] / Dongseospeech
10 Building Brand Identity /
[ Upshaw, L.B. ] /
11 A Study on the Inter - Relation of a Color of Goods & Purchasing /
[ Moon, S.G. ] / Journal of Package Design
12 /
[] / The Weekly Economist, Joongang Economist
13 Research on color application of domestic brands /
[ Syn, H.Y.;Shim, Y.W.;Choi, M.Y. ] / Journal of Korean Society of Color Studies
14 Marketing Aesthetics-The Strategy of Brands /
[ Schmitt, B.;Simonson, A. ] /
15 A Study on the Correlations of Association Image of Color and Package Color /
[ Chae, H.J. ] /
16 Adobe Photoshop /
[] /
17 A Study on the Brand Color Strategy for Consumer's Purchasing Behavior /
[ Kweon, S.Y. ] /
18 Understanding of the Color /
[ Moon, E.B. ] /
19 Digital Color /
[ Yoo, K.H. ] /
20 Color Analysis of Web Design /
[ An, S.Y. ] /
21 A Study on the Website Color Represented by the Brand Personality /
[ Kim, S.J.;Yoon, H.K.;Lee, H.S. ] / Journal of Korean Society of Color Studies
22 A Study on the Correlations between Brand Personality and Website Color Coordination /
[ Yoon, H.G. ] / The Korean Journal of Advertizing
23 Web Style Guide: Basic Design Principles for Creating Web Sites /
[ Lynch, P.J.;Horton, S. ] /
24 The Impact of Internet Advertisement on Web-Site Attitude, Brand Attitude and Purchase Intentions /
[ Park, N.H. ] / Journal of Hotel Marketing
25 Color Design for the Web /
[ Singh, V. ] /
26 Basic of Color Art and Design /
[ Park ] /
27 A Study on the Color of Moboile Brand Site /
[ Seo, M.J. ] /