Implication of Co-Branding in Hotel Foodservice Department |
Kim, Young-Kyu
(Department of Tourism Management, Keimyung University)
Choi, Young-Joon (School of Hotel and Tourism Management, Youngsan University) |
1 |
Composite Branding Alliance: An Investigation of Extension and Feedback Effect
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DOI |
2 |
2+2=5? A Framework for Using Co-branding to Leverage a Brand
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DOI |
3 |
If You Can't Beatem, Joinem
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4 |
A Study on the Co - Branding between Korean Tourist Hotels and Foreign Branded Restaurants
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5 |
Who Does the Cooking
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6 |
Confirmed Reservation
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7 |
Contracting out food and beverage operations in hotels: a comparative study of practice in North America and the United Kingdom
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DOI |
8 |
Who Does the Cooking
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9 |
Hotels Team up with F&B Brands, Hotel Business
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10 |
Co-Branding: Brand Equity and Trial Effects
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DOI |
11 |
Positive and Negative Effects of Brand Extension and Co-branding
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12 |
Composite Branding Alliance: An Investigation of Extension and Feedback Effect
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DOI |
13 |
Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes
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DOI |
14 |
Reinventing Hotel Food Service
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15 |
Branding Offers Hotels Opportunity to Increase Food Sales
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16 |
Restaurant Franchising
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17 |
Guenter Lexikon der Tourismuswirt-schaft
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18 |
2+2=5? A Framework for Using Co-branding to Leverage a Brand
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DOI |
19 |
Principle of Hotel Food & Beverage Service
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20 |
Strategic Brand Alliance: Implications of Ingradient Branding for National and Private Label Brands
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DOI |
21 |
Food For Thought
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22 |
Brand Alliances as Signals of Product Quality
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23 |
Consumer Evaluation of Brand Extension
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DOI |
24 |
Co Branding as a Market Driven Strategic Financial Investment Option in the Hospitality Industry
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25 |
Co-Branding in Advertising: Developing Effective Associations
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DOI |
26 |
Strategic alliances between hotels and restaurant
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DOI |
27 |
Hotel-restaurant co branding - a preliminary study
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DOI |
28 |
Exploratory Study on the Potential Availability of Outsourcing in Cuisine Preparation at Domestic Hotels - Focusing on the Five star Hotels in Seoul
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29 |
Critical Success Factors in Outsourcing for the Hotel Industry: A Case Study
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30 |
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31 |
A Study of Co-branding Between Dining Restaurant and Hotel for the effective management of Hotel Food and Beverage Outlets
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32 |
Hotel-restaurant co branding - a preliminary study
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DOI |
33 |
Strategic alliances between hotels and restaurant
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DOI |
34 |
CO Branding as an Alternative Franchising Strategy in the Restaurant Industry
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35 |
An Exploratory Study on CoBranding in Food Service Industry
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36 |
An Exploratory Study of the Cobranding Franchisees in the Foodservice Industry
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37 |
Restaurant / Hotel Branding. Restaurant Business
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38 |
Hotel-restaurant co branding - a preliminary study
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DOI |
39 |
Strategic alliances between hotels and restaurant
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DOI |
40 |
CO Branding as an Alternative Franchising Strategy in the Restaurant Industry
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41 |
Contracting out food and beverage operations in hotels: a comparative study of practice in North America and the United Kingdom
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DOI |
42 |
Hotel F&B Lease: the view from the restaurant
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DOI |
43 |
Reinventing Hotel Food Service
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44 |
Key dimensions of outsourcing hotel food and beverage services
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45 |
Strategic alliances between hotels and restaurant
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DOI |
46 |
Hotel-restaurant co branding - a preliminary study
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DOI |
47 |
Carlson Launches Triple Branded Hotel Restaurant Complex
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48 |
Fast Food Giant Go With The Traffic Flow
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49 |
Room To Grow
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50 |
Restaurants Check into Hotel
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51 |
Food Service Franchisors and Their Co Branding Methods
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52 |
Hotels Try to Holdem
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53 |
Key dimensions of outsourcing hotel food and beverage services
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DOI ScienceOn |
54 |
Strategic alliances between hotels and restaurant
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DOI |
55 |
Hotel-restaurant co branding - a preliminary study
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DOI |
56 |
Casual Dining Checks;Restaurant and Institutions
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57 |
If You Can't Beatem, Joinem
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