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http://dx.doi.org/10.9723/jksiis.2021.26.5.005

The Effects of Buyer's CSR on Supplier's New Product Creativity in B2B Market: The Role of Trust and Quality of Information Exchange  

Lee, Hangeun (목포대학교 경영학과)
Jung, Nam Sik (목포대학교 도시 및 지역개발학과)
Kang, Seongho (조선대학교 경영학부)
Publication Information
Journal of Korea Society of Industrial Information Systems / v.26, no.5, 2021 , pp. 55-68 More about this Journal
Abstract
In the B2B context, recent research on how CSR builds the relationship between buyer and supplier has mainly focused the topic that establishing the long-term relationship asset. To fill this gap, the current study proposes a research model to examine how buyer's corporate social responsibilities(business and philanthropic CSR) affect supplier's new product creativity(internal capability) and its mediated link through trust and quality of information exchange. To test the hypotheses, responses were obtained from 197 marketing or buying managers in B2B firms. The empirical results confirm that both business and philanthropic CSR are positively related to trust. Second, trust also positively influences quality of information exchange. Finally, quality of information exchange has a positive relationship with new product creativity as internal capabilities of suppliers. The theoretical and practical implications of results and limitations of this research are discussed.
Keywords
B2B CSR; Business CSR; Philanthropic CSR; Trust; Qualit of Information Exchange; New Product Creativity; Stakeholder Theory;
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