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http://dx.doi.org/10.9723/jksiis.2017.22.1.069

Impact of Privacy Concern and Institutional Trust on Privacy Decision Making: A Comparison of E-Commerce and Location-Based Service  

Kim, Sanghee (부산대학교 경영연구소)
Kim, Jongki (부산대학교 경영학과)
Publication Information
Journal of Korea Society of Industrial Information Systems / v.22, no.1, 2017 , pp. 69-87 More about this Journal
Abstract
This Research Attempted to Clarify the Eeffect of Privacy Concern and Institutional Trust on Privacy Decision based on Privacy Calculus Perspective. We Developed a Research Model Suggesting that the Influence of Privacy Benefit and Privacy risk on the Information Disclosure Behavior and the Influence of Privacy Concern and Institutional Trust on the Privacy Calculus. In this Regard, in Order to Examine the Difference According to the Target whose Personal Information was Collected, an Empirical Analysis was Conducted to Compare the E-commerce Field and LBS(Location Based Service) Field. The Results of Empirical Analysis are as follows. First, it is Founded that other Relations were All Statistically Significant Except the Relation between Privacy Risk and Information Disclosure Behavior in the LBS group. Next, as a Results of Comparison of Constructs in the E-commerce and Institutional trust than the LBS group, Identifying that the Consumers are more Sensitive to the Personal Information Collected in the E-commerce site.
Keywords
Privacy Calculus; Privacy Concern; Institutional Trust; Information Disclosure Behavior;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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