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http://dx.doi.org/10.7232/IEIF.2012.25.1.142

Application Plan for gCRM(Geographic CRM) in Postal Service  

Lee, Jeong-Hun (Postal & Logistics Technology Research Department, ETRI)
Lee, Seong-Joon (Postal & Logistics Technology Research Department, ETRI)
Kim, Ho-Yon (GachiSoft Ltd. Co.)
Publication Information
IE interfaces / v.25, no.1, 2012 , pp. 142-152 More about this Journal
Abstract
Recently, the postal service encounters the various changes in the overall mail environment including the reduction of letter volume, keen competition of the private parcel service and EMS, diversification of customers' demand and etc. In this environment, Korea Post is considering new concept of postal service in order to provide the mail service based on informatization and automation to a client and secures the predominance in competition. We analyze the current environment of postal service for applying the gCRM (Geographic Customer Relationship Management). We propose some possible application fields and present an efficient phased application plan for each field.
Keywords
gCRM; CRM; postal service; application plan;
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