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http://dx.doi.org/10.18807/jsrs.2015.5.1.105

Correlation Analysis According to Consumption Trend using Association Rule  

Choi, Jung-Ah (Department of Medical IT Marketing, Eulji University)
Jung, Yong-Gyu (Department of Medical IT Marketing, Eulji University)
Publication Information
Journal of Service Research and Studies / v.5, no.1, 2015 , pp. 105-111 More about this Journal
Abstract
According to Korea Social Trends 2012 report presented in National Statistical Office, based on 2010, single-person household out of all households in Korea ratio is 23.9%, not only this ratio is beyond a family of four's ratio (22.5%) but also overtake couple-person household. Last year, according to financial industry and National Statistical Office, Korea's single-person household is estimated 4 million Five hundred and thirty thousand nine thousand family (25.3%). this mean is Korea's One of four household furniture is single-person household. Furthermore. According to National Statistical Office's report 'Future household projections 2010~2035 Report', In 2035, Korea's single-person household is assumed to increase by 34.3%. Korea's causes an increase of single-person household causes an increase is reduced marriage, increase in divorce, low fertility, increasing older singles etc. also Around the World as well as Korea single person household is increase. Based on 2011, single-person household is reached at 2 hundred million 42 million furniture (This ratio is 13%), China and U.S.A's single-person household ratio close in upon 30%. Sweden and Norway, the Philippines, Denmark is also approximately 40% of all households. Up to now, Not reached at OECD average, but this is increasing at a very fast pace. and then It will overtake this ratio. so government, regarding single-person household upsurge, try to find definitive solution. Appeared to statistics through the data, this find out the single-person household characteristics. Using association rule, the association between consumption trend and single-person.
Keywords
One-Person Household; Consumption Trend; Correlation Analysis; Association Rules;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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