The Effect of Corporate Social Responsibility Practices on Brand Equity: An Examination of Malaysia's Top 100 Brands |
ZAHARI, Abdul Rahman
(College of Business Management & Accounting, The Energy University (Universiti Tenaga Nasional))
ESA, Elinda (College of Business Management & Accounting, The Energy University) RAJADURAI, Jegatheesan (College of Business Management & Accounting, The Energy University) AZIZAN, Noor Azlinna (College of Business Administration, Prince Sultan University) MUHAMAD TAMYEZ, Puteri Fadzline (Faculty of Industrial Management, Universiti Malaysia Pahang) |
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