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http://dx.doi.org/10.14191/Atmos.2019.29.2.213

Contingent Valuation Survey on Changes in Citizens' Perception on Atmospheric Pollution in Seoul, Korea  

Hong, Je-Woo (Ecosystem-Atmosphere Process Lab, Department of Atmospheric Sciences, Yonsei University)
Hong, Jinkyu (Ecosystem-Atmosphere Process Lab, Department of Atmospheric Sciences, Yonsei University)
Kim, Junghwan (Department of Energy and Mineral Resources Engineering, Sejong University)
Publication Information
Atmosphere / v.29, no.2, 2019 , pp. 213-218 More about this Journal
Abstract
A valuation of air pollution is critical for relevant policy-making for the public and research direction. This study conducted a willingness-to-pay (WTP) survey using contingent valuation method (CVM) in Seoul Korea. In detail, this study puts an emphasis on its temporal changes referred on two surveys conducted in 2014 and 2019. In reference to the previous studies in 2002, our survey indicated that the public awareness of air pollution and interests on its sources and solutions increased noticeably. Our survey showed that WTP increased significantly from 2588 to 4827 and 8240 Korean Won $month^{-1}$ in 2002, 2014, and 2019, respectively. Moreover, the percentage of respondents to pay the WTP also increased from 48% to 68% and 79% in 2002, 2014, and 2019, respectively. Our analysis based on the number of Google search on particulate matters (PMs) strongly suggests that such the noticeable increases of the public attention to air pollution is well accorded with the moment of the announcement of a standard for ultra-fine particles and the start of PM prediction in late 2013. But the Google search rate grew about 16.7 times in 2009 compared to 2014, which is much larger than the growth rate of interest and WTP between 2014 and 2019. Our results shed light on policy decision for the right person in the right place on the right time in the era of air pollution.
Keywords
Air pollution; particulate matter; contingent valuation method; benefit cost; trend;
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