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http://dx.doi.org/10.7583/JKGS.2017.17.4.117

Signal Typology and Decision Making Process Using Signals in Mobile Game Platform  

Bae, Joonheui (School of Business Administration, Kyungpook National University)
Koo, Dong Mo (School of Business Administration, Kyungpook National University)
Publication Information
Journal of Korea Game Society / v.17, no.4, 2017 , pp. 117-128 More about this Journal
Abstract
This research is the qualitative research on signals that mobile game users use to solve asymmetric information of game quality. Based on signal theory, we gathered data using Netnography. The findings are four types of signals for mobile games: platform-based signals with high/low participation rate of consumers, game developing company-based signals with high/low participation rate of consumers. The features that mobile gamers make decisions using signals are the following. First, ranking and the number of download have initial standard. Second, game marketing platform can be one of signals. Finally, the preference of signals is different with the goals and using pattern of games.
Keywords
Mobile game platform; Typology of signals; Asymmetric information; Netnography;
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Times Cited By KSCI : 2  (Citation Analysis)
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