Browse > Article
http://dx.doi.org/10.3743/KOSIM.2021.38.4.001

The Effects of the Bestseller Ranks on Public Library Circulation: Based on Panel Data Analysis  

Lee, Jongwook (경북대학교 문헌정보학과)
Kang, Woojin (경북대학교 일반대학원 문헌정보학과)
Park, Jungkyu (경북대학교 심리학과)
Publication Information
Journal of the Korean Society for information Management / v.38, no.4, 2021 , pp. 1-23 More about this Journal
Abstract
The purpose of this study is to analyze the effects of the bestseller ranks on the book circulations in public libraries. To achieve this goal, the weekly data sets of 179 books' library circulation and bestseller list from January 1, 2018 to December 29, 2019 were constructed based on the data collected from BigData MarketC and YES24. Three methods for analyzing panel data including linear regression, fixed-effect, and random effect models were compared, and it turned out that fixed-effect model was better than other methods. The results show that the average ranks of bestsellers were associated with their public library circulations visually. Also, the analysis of fixed-effect model showed that the single rank decline of a book on the bestseller list decreases its average circulation of 0.108 while the size of effect varied depending on subject of books. The study empirically demonstrated the impact of a bestseller list on people's book circulation behavior, suggesting that public libraries need to reference sociocultural context as well as bestseller book lists to predict library user needs and to formulate collection development policy.
Keywords
public library; circulation data; circulation behavior; bestseller;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
연도 인용수 순위
1 Ahn, Seon-Hee (2009). A Study on the Diversity of Bestseller Books in Korean Publishing: Focus on Bestseller Books in the 10 years following IMF Management Crisis. Master's thesis, Graduate School of Mass Communication Sogang University, Major in Publications.
2 Choi, Jiyoung (2006). The study of social trend by analysing the best sellers. Reading Culture Research Institute Journal, 5, 33-63.
3 Heo, Yeon (2006). A study on Best-Selling Factors for the Independent books: Focused on the Best-Sellers since 2000. Master's thesis, Graduate School of Journalism & Mass Communication Yonsei University, Major in Journalism Journalism.
4 Jung, Ok-Ryun (2005). Bestseller books as reading instructional resources. Journal of Reading Research, 13, 101-144.
5 Lee, Heuisoo & Kim, Giyeong (2014). Study on the needs of local residents for library services based on community characteristics: focusing on three types of local communities. Journal of the Korean Society for Information Management, 31(1), 207-230. http://doi.org/10.3743/KOSIM.2014.31.1.207   DOI
6 Lee, Hosin (2018). A preliminary research for empirical analysis on the validity of public lending right: focus on the comparison between popular borrowing books and best sellers. Journal of the Korean Society for Library and Information Science, 52(1), 179-202. http://doi.org/10.4275/KSLIS.2018.52.1.179   DOI
7 Heo, Sun & Chung, Yeon-Kyoung (2014). A study on public libraries' user behaviors based upon circulation data in gangseo and yangcheon region. Journal of the Korean BibliaI Society for Library and Information Science, 25(4), 187-207.   DOI
8 Kim, Kitae (1997). The effects of best sellers on the development of publishing industries. Korean Journal of Publishing and Periodical Studies, 5(1), 160-176.
9 Kim, Wan-Jong (2015). A study on the impact of the epidemic disease on the number of books checked out of the public libraries: based on the middle east respiratory syndrome coronavirus. Journal of the Korean Society for Information Management, 32(4), 273-287. http://doi.org/10.3743/KOSIM.2015.32.4.273   DOI
10 Hausman, J. A. (1978). Specification tests in econometrics. Econometrica, 46(6), 1251-1271.   DOI
11 Kim, Young-Jo (2006). A Study on the Factors for the Best Seller Among Practical Books in Korea: With Focus on the Best Sellers for the Latest 10 Years. Master's thesis, Graduate School of Mass Communication Chung-Ang University, Major in Information & Media of Publishing.
12 Kim, Kitae (2015). A study on factorial analysis of domestic bestselling literary Books. The Journal of Korean Literary Creative Writng, 14(2), 225-254.
13 Kim, Sun-Ae (2016). A study on the relationship between library budget and library usage. Journal of the Korean Biblia Society for Library and Information Science, 27(2), 193-212. http://doi.org/10.14699/kbiblia.2016.27.2.193   DOI
14 Kim, Tae-Young, Baek, Ji-Yeon, & Oh, Hyojung (2018). An analysis of library user and circulation status based on bigdata logs. Journal of Korean Library and Information Science Society, 49(2), 357-388. http://doi.org/10.16981/kliss.49.2.201806.357   DOI
15 Korea Research Institute for Library and Information (2010). Public Library Collection Management Manual. Seoul: National Library of Korea.
16 Kim, Hyeong-Ok (2006). A Study on the Effect pf 'Best Sellers' on the Korean Publishing Market: Concentrating on the Analysis of the Types of Readers' Acceptability. Master's thesis, Graduate school of Journalism, Communication and Information, Sungkyunkwan University.
17 Korean Publishers Association (2020). 2019 Publishing Market Statistics.
18 Lee, Jong-Yup (2012). The Correlation Analysis of the Bestseller and the Most Frequently Circulated Books in Libraries: Focusing on a Public Library and an Academic Library. Doctoral dissertation, The Graduate School, Kyonggi University.
19 Lee, Jungyeoun & Kim, Hyunae (2021). A study on everyday life information seeking and user experience of public library in contactless society. Journal of the Korean Biblia Society for Library and Information Science, 32(1), 223-246. http://doi.org/10.14699/kbiblia.2021.32.1.223   DOI
20 Ministry of Culture, Sports and Tourism. National Library Statistics System. Available: https://www.libsta.go.kr/
21 National Library of Korea (2018). A Manual for Korean Document Numbering System.
22 Park, Tae-yeon & Oh, Hyo-Jung (2021). Analysis of library user needs in the new normal era: focusing on social media. Journal of Korean Library and Information Science Society, 52(2), 303-330. http://doi.org/10.16981/kliss.52.2.202106.303   DOI
23 Shim, Jiyoung (2021). Identifying information needs of public library users based on circulation data: focusing on public libraries in Seoul. Journal of the Korean Society for Information Management, 38(2), 173-199. http://doi.org/10.3743/KOSIM.2021.38.2.173   DOI
24 Yoon, Hwui-Young (2021). Library Loan Prediction using Gradient Boosting based Algorithms. Master's thesis, The Graduate School, Chung-Ang University.
25 Kwon, Nahyun & Song, Kyeong-Jin (2014). A national study explaining the public library use among korean adults: examining the influence of individual characteristics, local library inputs, and local government investments. Journal of the Korean Biblia Society for Library and Information Science, 25(4), 291-312. http://doi.org/10.14699/kbiblia.2014.25.4.291   DOI
26 Sorensen, A. T. (2007). Bestseller lists and product variety. The Journal of Industrial Economics, 55(4), 715-738.   DOI
27 Lee, Jongwook, Kang, Woojin, & Lee, Myeong (2021). The effects of socioeconomic deprivation on public library book circulation: a community-level study. Journal of the Korean Library and Information Science, 55(4), 219-243. http://doi.org/10.4275/KSLIS.2021.55.4.219   DOI
28 Lee, Young-Hee (1998). The Research about the Type of Bestsellers in Korea: From 1948 to 1997. Master's thesis, Graduate School of Information Science, Ewha Womans University.
29 Park, Ok-Wha (2011). A study on the perception of public librarians toward the best selling books. Journal of Institute for Social Sciences, 22(2), 3-22.
30 Yoo, Kyeong-Jong & Park, Il-Jong (2009). A comparative study of the use characteristic of public library collection in urban and rural areas: focused on the circulation data of four libraries in the Gyungsangnam-do province. Journal of the Korean Biblia Society for Library and Information Science, 20(1), 39-57.