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http://dx.doi.org/10.12985/ksaa.2017.25.4.111

The Influence of Prior Knowledge and Service Quality on Customer Satisfaction and Reuse Intention in Korean Low Cost Carriers  

Kim, Dong-Su (한국항공대학교 경영학부)
Lee, Sanghak (한국항공대학교 경영학부)
Lee, Seung-Chang (한국항공대학교 경영학부)
Publication Information
Journal of the Korean Society for Aviation and Aeronautics / v.25, no.4, 2017 , pp. 111-123 More about this Journal
Abstract
This study aimed at finding the ways to improve competitiveness of Korean low cost carriers in the highly competitive air transport market by understanding the relation among the influence of prior knowledge, service quality on customer satisfaction and reuse intention. The result of the research is as the following. At first, the influence of prior knowledge on customer satisfaction and reuse intention was statistically significant. The result indicates that customers who have much prior knowledge are more likely to be satisfied and to reuse. Secondly, the test for finding out the influence of service quality on customer satisfaction and reuse intention was statistically significant also. Thirdly, the results revealed that customer satisfaction positively influenced reuse intension. The influence of service quality on customer satisfaction and reuse intention reached the same research result compared with the existing literature.
Keywords
Low Cost Carrier; Prior Knowledge; Service Quality; Customer Satisfaction; Reuse Intention;
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Times Cited By KSCI : 2  (Citation Analysis)
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