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http://dx.doi.org/10.12985/ksaa.2013.21.4.071

The effect of technology readiness on the usage of Smart Entry Service  

Choi, Jin-Ho (한국항공대학교 대학원 항공경영학과)
Park, Jin-Woo (한국항공대학교 대학원 항공경영학과)
Publication Information
Journal of the Korean Society for Aviation and Aeronautics / v.21, no.4, 2013 , pp. 71-76 More about this Journal
Abstract
This paper seeks to investigate the effect of technology readiness on the usage of smart entry service. The questionnaires were distributed to passengers who were experience with smart entry service and structural equation modeling was utilized to analyze the data. The results revealed that optimism had a positive impact on perceived usefulness and insecurity had a negative effect on perceived enjoyment. Perceived ease of use had a positive impact on perceived enjoyment, perceived usefulness and intention to use. In addition, perceived usefulness had a positive impact on intention to use. The results from this paper can be used as basic knowledge for developing the smart entry service activation plan.
Keywords
Smart Entry Service; Technology Readiness; Technology adoption; Technology Acceptance Model;
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