Browse > Article
http://dx.doi.org/10.12940/jfb.2020.24.6.1

Use of 3D Printing Technology to Create Personal Fashion: UTAUT and Need for Uniqueness  

Popov, Darinka (Konkuk University, Dept. of Apparel Design)
Koo, Sumin (Konkuk University, Dept. of Apparel Design)
Publication Information
Journal of Fashion Business / v.24, no.6, 2020 , pp. 1-17 More about this Journal
Abstract
This study investigated the perceptions, attitudes, and behaviors of potential consumers toward using 3D printers to create their personal clothes. An online survey and a series of Welch's t-tests and ANOVA were conducted to investigate the differences in demographic characteristics, prior experiences in 3D printing, and levels of need for uniqueness among the sub-groups. A multiple linear regression analysis was performed to test the relationships among variables of the modified Unified Theory of Acceptance and Use of Technology (UTAUT). There were significant differences in gender and prior experiences regarding the UTAUT of personal 3D printing. The need for uniqueness has a positive effect on consumers' intention to use 3D printing technology for designing personal clothes and perception of the price of the 3D printer used to create individual clothes is important. Positive relationships were found between UTAUT variables as well as the use and purchase intentions. This study analyzed the potential for popularization of 3D printing technology to create fashion items and explore consumer willingness to embrace and use personal fashion designs. The results of this study are expected to assist consumers, designers, retailers and marketers, and experts in 3D printing technology by providing insight into consumer awareness and acceptance of personalized 3D-printed fashion and products.
Keywords
3D printing; fashion; UTAUT; need for uniqueness;
Citations & Related Records
Times Cited By KSCI : 8  (Citation Analysis)
연도 인용수 순위
1 Brown, S. A., & Venkatesh, V. (2005). Model of adoption of technology in the households: A baseline model test and extension incorporating household life cycle. Management Information Systems Quarterly, 29(3), 399-426. doi:10.2307/25148690   DOI
2 Cat ring. (2013, November 7). Retrieved July 10, 2019, from https://www.thingiverse.com/thing:179254
3 Chainmail dress. (2018, May 13). Retrieved July 10, 2019, from https://www.thingiverse.com/thing:2907852
4 Chang, S. S., Lou, S. J., Cheng, S. R., & Lin, C. L. (2015). Exploration of usage behavioral model construction for university library electronic resources. The Electronic Library, 33(2), 292-307. doi:10.1108/EL-10-2013-0195   DOI
5 Chau, P. Y. K., & Hui, K. L. (1998). Identifying early adopters of new IT products: A case of Windows 95. Information & Management, 33(5), 225-230. doi:10.1016/S0378-7206(98)00031-7   DOI
6 Chiu, C. M., Huang, H. Y., & Yen, C. H. (2010a). Antecedents of trust in online auctions. Electronic Commerce Research and Applications, 9(2), 148-159. doi:10.1016/j.elerap.2009.04.003   DOI
7 Chiu, Y. T. H., Fang, S. C., & Tseng, C. C. (2010b). Early versus potential adopters: Exploring the antecedents of use intention in the context of retail service innovations. International Journal of Retail & Distribution Management, 38(6), 443-459. doi:10.1108/09590551011045357   DOI
8 Choi, K. (2017). A study on the characteristics of 3D printing jewelry design utilizing with fractal geometry. Journal of Fashion Business, 21(5), 136-150. doi:10.12940/jfb.2017.21.5.136   DOI
9 Clark, L., Calli, L., & Calli, F. (2014). 3D printing C C and co-creation of value. Proceedings of 2014 International Conference one-Society (pp. 251-254). Madrid: International Association for Development of the Information Society.
10 Demi-sphere flowerpot necklace. (2013, May 6). Retrieved July 10, 2019, from https://www.thingiverse.com/thing:84762
11 Freund, R. J., Wilson, W. J., & Sa, P. (2006). Regression analysis (2nd ed.). Burlington, MA: Elsevier.
12 Gao, S., Shi, J., Guo, H., Kuang, J., & Xu, Y. (2015). An empirical study on the adoption of online household e-waste collection services in China. Proceedings of 2015 Conference on e-Business, e-Service and e-Society (pp. 36-47). Cham, Switzerland: Springer.
13 Garrison, J. (2015). Social values and fashion innovativeness. Retrieved February 20, 2019, from https://shareok.org/bitstream/handle/11244/52314/oksd_garrison_HT_2015.pdf?sequence=1
14 Goldsmith, R. E., & Clark, R. A. (2008). An analysis of factors affecting fashion opinion leadership and fashion opinion seeking. Journal of Fashion Marketing and Management, 12(3), 308-322. doi:10.1108/13612020810889272   DOI
15 Grubb, E. L., & Grathwohl, H. L. (1967). Consumer self-concept, symbolism, and market behavior: A theoretical approach. Journal of Marketing, 31(4), 22-27. doi:10.2307/1249461   DOI
16 Venkatesh, V., & Morris, M. G. (2000). Why don't men ever stop to ask for directions? Gender, social influence, and their role in technology acceptance and usage behavior. MIS Quarterly, 24(1), 115-139. doi:10.2307/3250981   DOI
17 Slama, M. E., & Tashchian, A. (1985). Selected socioeconomic and demographic characteristics associated with purchasing involvement. Journal of Marketing, 49(1), 72-82. doi:10.2307/1251177   DOI
18 Snyder, C. R., & Fromkin, H. L. (1980). Uniqueness: The human pursuit of difference. New York, NY: Plenum.
19 Tian, K., & Bearden, W. O. (2001). Consumers' need for uniqueness: Scale development and validation. Journal of Consumer Research, (28)1, 50-66.   DOI
20 Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly, 27(3), 425-478. doi:10.2307/30036540   DOI
21 Venkatesh, V., Thong, J. Y., & Xu, X. (2012). Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology. MIS Quarterly, 36(1), 157-178. doi:10.2307/41410412   DOI
22 Westworld t-shirt logo. (2018, April 22). Retrieved July 10, 2019, from https://www.thingiverse.com/thing:2872953
23 Wohlers, T. T., & Caffrey, T. (2013). Wohlers report 2013 executive summary. Denver: Wohlers Associates, Inc.
24 Workman, J. E., & Kidd, L. K. (2000). Use of the need for uniqueness scale to characterize fashion consumer groups. Clothing and Textiles Research Journal, 18(4), 227-236. doi:10.1177/0887302X0001800402   DOI
25 Hartmann, T., & Vanpoucke, E. (2017). User acceptance of technologies in their infancy: The case of 3D printing business models. Journal of Organizational and End User Computing, 29(2), 1-24. doi:10.4018/978-1-5225-9624-0.ch006   DOI
26 Halassi, S., Semeijn, J., & Kiratli, N., (2019). From consumer to prosumer: A supply chain revolution in 3D printing. International Journal of Physical Distribution & Logistic Management, 49(2), 200-216. doi:10.1108/IJPDLM-03-2018-0139   DOI
27 Hall, D., & Mansfield, R. (1975). Relationships of age and seniority with career variables of engineers and scientists. Journal of Applied Psychology, 60(3), 201-210. doi:10.1037/h0076549   DOI
28 Hallberg, U. E., & Schaufeli, W. B. (2006). "Same same" but different? Can work engagement be discriminated from job involvement and organizational commitment? European Psychologist, 11(2), 119-127. doi:10.1027/1016-9040.11.2.119   DOI
29 Yap, Y. L., & Yeong, W. Y. (2014). Additive manufacture of fashion and jewelry products: A mini review. Virtual and Physical Prototyping, 9(3), 195-201. doi:10.1080/17452759.2014.938993   DOI
30 Han, Y., & Kim, J. (2018). A study on the mechanical properties of knit fabric using 3D printing-focused on PLA, TPU filament. Journal of Fashion Business, 22(4), 93-105. doi:10.12940/jfb.2018.22.4.93   DOI
31 Hennig, M., & Jardim, A. (1977). The managerial woman. Garden City, NY: Anchor Press/Doubleday.
32 Holzmann, P., Schwarz, E., & Audretsch, D. (2020). Understanding the determinants of novel technology adoption among teachers: The case of 3D printing. The Journal of Technology Transfer, 45(1), 259-275. doi:10.1007/s10961-018-9693-1   DOI
33 Kim, H., & Kim, S. (2018). Analysis of the type of 3D printing development linked with the textile structure principle. Journal of Fashion Business, 22(2), 1-13. doi:10.12940/jfb.2018.22.2.1   DOI
34 Kang, M., & Kim, S. (2019). Fabrication of 3D printed garments using flat patterns and motifs. International Journal of Clothing Science and Technology, 31(5), 653-662. doi:10.1108/ijcst-02-2019-0019   DOI
35 Karthik, M. (2020, February 25). Buy custom designed 3D printed products online. Retrieved February 28, 2020, from https://news.manikarthik.com/3d-printing-gifts/awesome-things
36 Kearney, A. T. (2018). 3D Printing: Ensuring manufacturing leadership in the 21st century. CA: HP Confidential.
37 Lee, G. H., & Choi, H. K. (2017). Preparatory research prior to the development of consumer-tailored 3D printing service platform. Korean Journal of Emotion and Sensibility, 20(1), 3-16. doi:10.14695/KJSOS.2017.20.1.3   DOI
38 Making clothes at home with your 3D clothing printer. (2013, March 15). Retrieved May 10, 2019, from https://www.3ders.org/articles/20130315-making-clothes-at-home-with-your-3d-clothing-printer.html
39 McCue, T. J. (2014). 3D printing in the home: 1 in 3 Americans ready for 3D printer. Forbes. Retrieved June 18, 2019, from https://www.forbes.com
40 Martins, C., Olivera, T., & Popovic, A. (2014). Understanding the internet banking adoption: A unified theory of acceptance and use of technology and perceived risk application. International Journal of Information Management, 34(1), 1-13. doi:10.1016/j.ijinfomgt.2013.06.002   DOI
41 Morris, M. G., Venkatesh, V., & Ackerman, P. L. (2005). Gender and age differences in employee decisions about new technology: An extension to the theory of planned behavior. IEEE Transactions on Engineering Management, 52(1), 69-84. doi:10.1109/TEM.2004.839967   DOI
42 Nistor, N., Baltes, B., Dascalu, M., Mihaila, D., Smeaton, G., TrausanMatu, S. (2014), Participation in virtual academic communities of practice under the influence of technology acceptance and community factors. A learning analytics application. Computers in Human Behavior, 34, 339-344. doi:10.1016/j.chb.2013.10.051   DOI
43 Notani, A. S. (1998). Moderators of perceived behavioral control's predictiveness in the theory of planned behavior: A meta-analysis. Journal of Consumer Psychology, 7(3), 247-271. doi: 10.1207/s15327663jcp0703_02   DOI
44 Paper clip - Umbrella. (2018, June 23). Retrieved July 10, 2019, from https://www.thingiverse.com/thing:2971912
45 8 benefits of 3D printing at home. (2016, March 1). Retrieved May 8, 2019, from https://www.gambody.com/blog/benefits-3d-printing-home
46 3D printing market by offering (printer, material, software, service), process (binder jetting, direct energy deposition, material extrusion, material jetting, powder bed fusion), application, vertical, technology, and geography - Global forecast to 2024. (2019). Markets and Markets. Retrieved May 3, 2019, from https://www.marketsandmarkets.com/Market-Reports/3d-printing-market-1276.html?gclid=EAIaIQobChMIk8H_-OzE4QIVmB6tBh3GxQISEAAYASAAEgLQ__D_BwE
47 10 advantages of 3D printing. (n.d). Retrieved August 14, 2019, from https://www.makerbot.com/stories/design/advantages-of-3d-printing
48 25+ interesting 3D printing statistics. (2019, April 4). Retrieved August 13, 2019, from https://3dprintergeeks.com/3d-printing-statistics
49 Abosag, I., Ramadan, Z. B., Baker, T., & Jin, Z. (2019). Customers need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites. Journal of Business Research. doi:10.1016/j.jbusres.2019.03.016   DOI
50 3D printing market - Growth, trends, and forecast (2020-2025). (n.d). Retrieved February 5, 2020, from https://www.mordorintelligence.com/industry-reports/3d-printing-market
51 Ajzen, I., & Fishbein, M. (1977). Attitude-behavior relations: A theoretical analysis and review of empirical research. Psychological Bulletin, 84(5), 888-918. doi:10.1037/0033-2909.84.5.888   DOI
52 Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice-Hall.
53 Alba, J. W., & Hutchinson, J. W. (1987). Dimensions of consumer expertise. Journal of Consumer Research, 13(4), 411-454. doi:10.1086/209080   DOI
54 Anderson, G. S. (2017, March 27). Sculpteo CEO on the state of 3D printing: The world is getting more serious. 3D Print. Retrieved May 17, 2019, from https://3dprint.com/176066/sculpteo-ceo-state-of-3dp
55 Rotter, G. S., & Portugal, S. M. (1969). Group and individual effects in problem solving. Journal of Applied Psychology, 53(4), 338-341. doi:10.1037/h0027771   DOI
56 Antolini dress. (2014, November 4). Retrieved July 10, 2019, from https://www.thingiverse.com/thing:528666
57 Bley, M. G. (2018, May 15). Print your own fashion: The future of 3D printing. Retrieved July 2, 2019, from https://www.globalfemaleleaders.com/blog/print-your-own-fashion-the-future-of-3d-printing
58 Perry, A. (2017). 3D-printed apparel and 3D-printer: exploring advantages, concerns, and purchases. International Journal of Fashion Design Technology and Education, 11(1), 95-103. doi:10.1080/17543266.2017.1306118   DOI
59 Petrick, I. J., & Simpson, T. W. (2013). 3D printing disrupts manufacturing: How economies of one create new rules of competition. Research-Technology Management, 56(6), 12-16. doi:10.5437/08956308X5606193   DOI