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http://dx.doi.org/10.5850/JKSCT.2019.43.5.666

A Study on the Color Trends in Men's Wear Collections -Focusing on 2007 S/S to 2016 F/W Seasons-  

Kang, Eun-Mi (Dept. of Fashion Design, Dong-A University)
Lee, Shin-Young (Dept. of Fashion Design, Dong-A University)
Suh, Chu-Yeon (Dept. of Fashion Design, Dong-A University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.43, no.5, 2019 , pp. 666-681 More about this Journal
Abstract
This study examined color trends per season and differences in color utilization between seasons with a focus on hue and tone, based on men's collections. Collected colors classified as hue and tone were subject to frequency and cross analyses according to the study subject. The study results as follows. The hues most frequently used for men's wear in S/S season were red and purple. The red hue was most frequently used even in F/W season. As for tone, blackish tone was found to be prominent, irrespective of season. The cross analysis revealed a significant difference in the main colors' hue and tone utilization between S/S and F/W seasons. In addition, more diverse tones were found to be used in S/S season than F/W season. The hue and tone trends seen in main colors of men's wear in S/S season were analyzed per year, blackish tone and light grayish tone accounted for the majority among all tones. In terms of men's wear in F/W season, blackish tone was frequently used as the main tone, while other tones were found to have a low usage frequency.
Keywords
Color trend; Hue; Men's collection; Main color; Tone;
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