Browse > Article
http://dx.doi.org/10.5850/JKSCT.2015.39.4.529

Consumer's Fragrance Preference and Image, Color and TPO Associations with Fragrance  

Kim, Da Hye (Department of Materials Design Engineering, Kumoh National Institute of Technology)
Kim, Tae Yeon (Department of Materials Design Engineering, Kumoh National Institute of Technology)
Seo, Giyong (Department of Materials Design Engineering, Kumoh National Institute of Technology)
Lee, Seung Hyun (Department of Materials Design Engineering, Kumoh National Institute of Technology)
Chung, Ihn Hee (Department of Materials Design Engineering, Kumoh National Institute of Technology)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.39, no.4, 2015 , pp. 529-544 More about this Journal
Abstract
This study investigated consumer's fragrance preferences as well as image, color, and TPO associations with fragrance. Eight branded perfumes of four fragrance families were selected according to the top note (floral, fruity, green, and citrus) as stimuli; consequently, fragrance preferences and associations were measured. A survey that included a scent test was conducted; subsequently, 186 responses from male and female consumers in their twenties were analyzed using descriptive statistics, independent sample t-test, paired t-test, and chi-square analysis. The fruity fragrance was shown to be preferred the most. The perfume itself was associated with cool image, blue or pale tone colors, summer, and casual occasions in general, while a citrus fragrance was related to warm, winter, and deep tone colors in specific. Fragrance associations could be utilized in perfume marketing plans and activities such as advertising and packaging development.
Keywords
Perfume; Fragrance; Image association with fragrance; Color association with fragrance; TPO association with fragrance;
Citations & Related Records
Times Cited By KSCI : 5  (Citation Analysis)
연도 인용수 순위
1 Baik, E. J., Lee, Y. Y., Gim, W. S., & Lee, B. H. (1999). Subjective sensibility factors determining the preference of perfume. Korean Journal of the Science of Emotion & Sensibility, 2(2), 23-30.
2 Cambridge Dictionaries Online. (2015). Association. Cambridge Dictionaries Online. Retrieved April 5, 2015, from http://dictionary.cambridge.org/dictionary/british/association
3 Chung, I. H., & Rhee, E. Y. (1996). Clothing and self-image. Journal of the Korean Society of Clothing and Textiles, 20(1), 207-217.
4 Churchill, A., & Behan, J. (2010). Comparison of methods used to study consumer emotions associated with fragrance. Food Quality and Preference, 21(8), 1108-1113.   DOI   ScienceOn
5 Doopedia. (2015). Perfume. doopedia. Retrieved April 4, 2015, from http://www.doopedia.co.kr/doopedia/master/master.do?_method=view&MAS_IDX=101013000733416
6 Han, S. K., & Rang, M. J. (2004). Recent fragrance trends. Journal of the Society of Cosmetic Scientists of Korea, 30(4), 555-559.
7 Kim, M. K., Chung, I. H., & Sung, H. K. (2002). The brand image of apparel: A qualitative approach. Journal of the Korean Society of Clothing and Textiles, 26(11), 1558-1569.
8 Kim, Y. J. (2008). Cross-modal associations between colors and fragrances for commercial perfume. Korean Journal of the Science of Emotion & Sensibility, 11(3), 427-439.
9 Kim, Y. J. (2010). Degree-of-association judgments of fragrances with color hues and tones. Korean Journal of the Science of Emotion & Sensibility, 13(3), 559-572.
10 Kim, Y. J., & Kwon, E. S. (2001). The effect of food color on the association of flavor: With the association of flavor by chocolate's colors. Korean Journal of the Science of Emotion & Sensibility, 4(2), 25-32.
11 Kim, Y. S. (2009). A study on the perfume purchasing and using behavior according to men's fashion lifestyle. Korean Journal of Human Ecology, 18(4), 933-944.   DOI   ScienceOn
12 Kwon, G. Y. (2003). The study of body characteristics and fashion in fragrance advertising. Journal of the Korean Home Economics Association, 41(3), 35-48.
13 Lee, K. H. (2009). Basic arrangement of colors. Gumi: Spectrum.
14 Ryou, E. J., Kim, K. H., & Yi, K. H. (2000). A study on the perfume purchasing behaviors and fashion leadership. Journal of the Korean Home Economics Association, 38(12), 101-110.
15 Lindqvist, A. (2012), How is commercial gender categorization of perfumes related to consumers' preference of fragrances? Procedia-Social and Behavioral Sciences, 65(3), 370-374.   DOI
16 Moon, H. G., & Youn, C. R. (2011). Adolescents' perception of Korean traditional culture and the image association with fashion cultural products of Korean image. Journal of the Korean Society of Clothing and Textiles, 35(1), 51-62.   DOI   ScienceOn
17 Porcherot, C., Delplanque, S., Gaudreau, N., & Cayeux, I. (2013). Seeing, smelling, feeling! Is there an influence of color on subjective affective responses to perfumed fabric softners? Food Quality and Preference, 27(2), 161-169.   DOI   ScienceOn
18 Sephora. (2015). Perfume. Sephora. Retrieved February 14, 2015, from http://www.sephora.com/perfume?
19 Shin, S. Y., Baek, J. U., Lee, H. C., & Rhee, Y. W. (2010). Concrete association and abstract association in color. Proceedings of the Korean Institute of Information and Communication Sciences Conference, Fall Conference, Korea, 655-656.
20 Song, I. G. (2004). The story of perfume. Paju: Hangilsa.
21 Woo, H. R. (2005). An empirical study on the purchasing behaviors of perfume. Unpublished master's thesis, Sookmyung Women's University, Seoul.
22 Woo, S. J., & Cho, G. S. (2003). A study on compound sensibility of orders and colors for aromatic fabric design. Korean Journal of the Science of Emotion & Sensibility, 6(2), 37-47.
23 [신제품인사이드] 향수 매출 전년比 18% $\uparrow$ 신제품 출시 봇물 [[Inside new product] Sales volume of perfume increased 18% compared to last year, and launching new product is a boom]. (2014, November 16). Chosun Biz. Retrieved February 18, 2015, from http://biz.chosun.com/site/data/html_dir/2014/11/16/201411160 0670.html
24 Yi, K. H., Ryou, E, J., & Kim, K. H. (2000). Perfume consumption behaviors of female college students: Based on the frequency of perfume usage. Journal of the Korean Society of Costume, 50(6), 143-153.
25 Yoh, E. A. (2005). Effect of fragrance sensibility factors on attitude toward and buying intention of perfume products: Focusing on age and purchase level group comparisons. Journal of the Korean Society of Clothing and Textiles, 29(6), 772-782.
26 수입유통사.대기업, 니치향수로 불황 극복한다 [Retailers importing goods and conglomerates overcome the recession with niche perfume]. (2015, January 27). Etnews. Retrieved February 18, 2015, from http://www.etnews.com/20150127000054
27 향수, 백화점 매출 견인..."불황속 작은 사치 자극" [Perfume, leading the sales volume of department stores..."motivating small luxury during a recession"]. (2015, January 14). Newsis. Retrieved February 18, 2015, from http://www.newsis.com/ar_detail/view.html?ar_id=NISX20150114_0013414413&cID=10408&pID=10400