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http://dx.doi.org/10.5850/JKSCT.2008.32.8.1233

Return Policies of Retailers in Korea: A Review by Store Format  

Park, Kyung-Ae (School of Textiles, Yeungnam University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.32, no.8, 2008 , pp. 1233-1243 More about this Journal
Abstract
This study examined return policies of the Korean retailers and their differences by retail format. Return policies of 363 retailers including dept stores, discount stores, brand consignment stores, small shops, outlet stores, TV home shopping companies, and internet shopping malls were collected. Acceptance of refund or/and exchange, return grace period, and return requirements or restrictions of each retailer were analyzed. The results showed that most retail formats except small shops and internet shopping malls allowed refund. The seven day return grace period was most common though large retail chains allowed more generous time frames and small shops allowed shorter dates. Restrictions for return varied by retailers and retail formats. Generally retailers followed the guidelines of consumer protection laws. The study discussed implications of return policy analysis.
Keywords
Return policy; Refund; Product exchange; Consumer protection law; Retail format;
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