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Development of Measurement Scale for Clothing Shopping Orientation - Merchandise/store Related Measurement Scales Development -  

Kim Saehee (Dept. of Fashion Design, Busan Kyungsang College)
Rhee Eunyoung (Dept. of Clothing and Textiles, Seoul National University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.29, no.3_4, 2005 , pp. 491-501 More about this Journal
Abstract
The purpose of this study is to develop clothing shopping orientation(CSO) scales fer more specific clothing shopping aspects. The specific aspects were the merchandise-related aspect and the store-related aspect. The two specific scales were developed based on the conceptual structure model of CSO and the general CSO scale. 16 items were selected for merchandise-related CSO, and 16 items were far store-related CSO. In addition, construct validity and convergent validity of those two specific scales were verified using AMOS 4.0, and discriminant validity were verified using Pearson's correlation. This study has significance in offering an advanced approach to the measurement of CSO.
Keywords
Scale development; Clothing shopping orientation; Conceptual structure; Validity;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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