The Expectation Dilemma of Customer Satisfaction Model : A Unified Model of Expectancy Disconfirmation and Diffusion |
박상준
(전북대학교 상과대학 경영학부)
김현철 (전북대학교 경영학부) |
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A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
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Consumer Learning : Advertising and the Ambiguity of Product Experience
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Measurement and Evaluation of Satisfaction Process in Ratailing Setting
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The Role of Affect in Consumer Satisfaction Judgments of Credence-Basea Services
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서비스모호성이 소비자만족의 형성과정에 미치는 영향에 관한 연구
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소비자만족 형성과정에 대한 감정 반응의 역할
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고객만족 연구에 관한 종합적 고찰
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Customer Satisfaction, Mardet Share, and Profitability : Findings From Sweden
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Early Prediction of Early Success of New Grocery Products
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Value Percept Disparity : An Alternative to the Disconfirmation of Expectations Theory of Consumer Satisfaction
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고객만족형성과정의 제품과 서비스간 차이에 대한 연구
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Comparing Consumer's Recall of Prepurchase and Postpurchase Product Evaluation Experiences
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An Investigation into the Determinants of Consumer Satisfaction
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New Product Diffusion Models in Marketing: A Review and Directions for Research
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Consumer Preceptions of Interpersonal Equity and Satisfaction in Transactions : A Field Survey Approach
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Alternative Comparison Standards in the Formation of Comsumer Satisfaction/Dissatisfaction
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Satisfaction Related to Predictive vs. Desired Expectations
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소비자 만족 결정 요인들의 상대적 영향력에 관한 연구 - Spreng, Mackenzi와 Olshavsky모델의 직접효과검증을 중심으로
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A New Product Growth Model for Consumer Durables
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소비자만족 형성과정에 영향을 미치는 상황변수에 관한 연구 - 고관여시 제품평가용이성의 개념을 중심으로-
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The Antecedents and Consequences of Customer Satisfaction
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A Reexamination of the Determinants of Consumer Satisfaction
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Predictive and Normative Expectations in Consumer Satisfaction and Complaining Behavior
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A Longitudinal Assessment of Consumer Satisfaction/Dissaisfaction : The Dynamic Aspect of the Cognitve Process
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The Nature and Determinants of Customer Expectations of Services
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A Critical Review of Consumer Satisfaction
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Expectations and Norms in Models of Consumer Satisfaction
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Studying Satisfaction, Modifying Models, Eliciting Expectations,Posing Problems and Making Meaningful Measurements
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Product/Consumption Based Affective Response and Postpurchase Processes
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Judgment under Uncertainty : Heuristics and Biases
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What you Don't Know about Customer Perceived Quality : The Role of Customer Expectation Distribution
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의료서비스에 대한 소비자 만족에 관한 연구
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Models of Consumer Satisfaction Formation : An Extension
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The Role of Involvement in Satisfaction Processes
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Technical Change and the Rate of Imitation
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Response Determinants in Satisfaction Judgements
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Disconfirmation of Consumer Expectation through Product Trial
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A Dynamic Process Model of Service Quality : From Expectations to Behavioral Intentions
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Effects of Satisfaction and its Antecedents on Consumer Preference and Intention
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Some Determinants of Consumer Satisfaction and Complaint Reports
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