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http://dx.doi.org/10.5394/KINPR.2007.31.3.179

A Study on Marketing Analysis of Incheon Container Ports  

Choi, Sae-Kyung (Dept. of Transportation & Logistics, Incheon Development Institute)
Chung, Tae-Won (Dept. of Transportation & Logistics, Incheon Development Institute)
Publication Information
Journal of Navigation and Port Research / v.31, no.3, 2007 , pp. 179-186 More about this Journal
Abstract
Fierce competition to attract the increasing container cargoes of north China in competitive ports has make port marketing to be desperate necessity. In this situation, port marketing of Incheon container ports is requisite conditions to leap one step. Therefore, this study aims to propose core factors for marketing strategy by the feasible marketing analysis. The major shows as follows. Incheon is required to adjust port tariff and handling cost by incentive policy, enhance service coming alongside the berth, increase efficiency of port handling service and inland transportation system.
Keywords
Marketing strategy; 4P; Port marketing; Competitiveness; Incentive; Customer satisfaction;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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