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http://dx.doi.org/10.5351/KJAS.2007.20.3.441

Application of Artificial Neural Network for Conjoint Analysis  

Pak, Ro-Jin (Division of Information and Computer Sciences, Dankook University)
Publication Information
The Korean Journal of Applied Statistics / v.20, no.3, 2007 , pp. 441-447 More about this Journal
Abstract
The conjoint analysis is widely accepted in the field of marketing as a way to understand and incorporate the structure of customer preferences into the new product design process. We apply the conjoint analysis for understanding preferences about after school computer courses in elementary schools. We show that the artificial neural network analysis in addition to the conjoint analysis is very useful to understand the needs of elementary school students about after school computer courses.
Keywords
Artificial neural network; conjoint analysis;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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