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http://dx.doi.org/10.14400/JDC.2022.20.4.617

Comparative analysis of metaverse platform according to function: focusing on industrial applicability  

Yu, Seung-Yeob (Dep. of Advertising and Public Relations, Namseoul University)
Publication Information
Journal of Digital Convergence / v.20, no.4, 2022 , pp. 617-625 More about this Journal
Abstract
This study attempted to compare and analyze metaverse platforms according to their functions. The five metaverse platform was selected and comparatively analyzed through in-depth interviews with experts. As a result of the research, first, Roblox allows you to create and customize your own avatar, provides studio functions for free, and allows you to enjoy private games with friends. Second, Zepeto can create an avatar with one selfie and provides a creative studio function. Third, in Fortnite, it is possible to create in-game characters, purchase and wear items provided in the game, and play games with friends in Creative Mode. Fourth, in Gather Town, networking with users in virtual space is possible, and your own avatar customization and desired virtual space template are provided. Finally, Facebook Horizon participates in the virtual world Horizon with its own avatar that you decorate yourself, and it can function as a world builder, and you can set up a billboard in virtual reality or a virtual store. The value of this study provided a theoretical basis that can be applied to the future industry through the characteristics of the metaverse platform.
Keywords
Metaverse platform; Roblox; Zepeto; Fortnite; Gathertown; Horizon;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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