Browse > Article
http://dx.doi.org/10.14400/JDC.2017.15.10.411

Effect of background music of TV documentary on audience's recall memory, flow, arousal of interest, evaluation  

Park, Dug-Chun (Dept. of media Communication, Dongseo University)
Publication Information
Journal of Digital Convergence / v.15, no.10, 2017 , pp. 411-417 More about this Journal
Abstract
This experimental research explores the effect of background music of TV documentary which can be classified as channel factor in the field of media effect, on audience's recall memory, flow, arousal of interest, evaluation of documentary. Most previous researches of media effect focused on the effect of sender factor and message factor on audience's memory, understanding, acquirement of knowledge, attitude, action. However the number of researches on the effect of background music on audience's various dependent variables is extremely limited, especially it is very difficult to find studies on the effect of background music of TV documentary on audience. Therefore this research tries to find the effect of background music of TV documentary on audience's recall memory, flow, arousal of interest, evaluation. For this research of experiment, 2 groups of subjects composed of 101 university students were exposed to 2 different video clips of TV documentary, one with background music, the other without it, After this experiment, Questions which were designed to measure audience's recall memory, flow, arousal of interest, evaluation were asked and analysed. This research found that background music of TV documentary increased audience's flow, degree of interest and raised evaluation, However meaningful effect of background music on audience's recall memory was not found.
Keywords
TV documentary; Background music; Recall memory; Flow; Arousal of interest; Evaluation;
Citations & Related Records
연도 인용수 순위
  • Reference
1 Wolpe, S. "What is film music?" Contemporary Music Review, Vol. 27, No. 2, pp. 171-177, 2008.   DOI
2 Blancy, P. H. "Affect and memory: A review". Psychological Bulletin, Vol. 99, pp. 229-246, 1986.   DOI
3 Boltz, M., Schulkind, M., & Kantra, S. "Effects of background music on the remembering of filmed events". Memory & Cognition, Vol. 19, No. 6, pp. 593-606, 1991.   DOI
4 Cohen, A. J. "Music as a source of emotion in film". In P. N. Juslin & J. A. Sloboda (Eds.), Music and emotion: Theory and research (pp. 249-272). New York, NY: Oxford University Pres, 2001.
5 Cohen, A. J. "How music influences the interpretation of film and video: Approaches from experimental psychology". In R. A. Kendall & R. W. H. Savage (Eds.), "Perspectives in systematic musicology" (pp. 15-36). Los Angeles, CA: Ethnomusicology Publications, 2005.
6 Eonju, Park. "Study on gatekeeping of TV news: Focused on News9 of KBS", master's degree thesis of Jungang University, 2011.
7 Giyoung, Yeo. "Composition of Television sound: Focused on flow and concept of sound", master's degree thesis of Korea University, 2009.
8 Lang, A. "Using the limited capacity model of motivated mediated message processing to design effective cancer communication message". Journal of Communication, Vol 56, pp. 57-80, 2006.   DOI
9 Gyungsuk, Park. "Study on the Effect of Communicator and Gender on radio audience", Journal of Korean Broadcasting, Vol. 16, No 2, pp. 116-148, 2002.
10 Jaehyeong, Ryu.. "Narrative Progress of Insert Music: From background to foreground", Journal of Korean Broadcasting, Vol. 29, No 2, pp. 79-115, 2015.
11 Levinson, J. "Film music and narrative agency". In D. Bordwell & N. Carroll (Eds.), "Post-theory: Reconstructing film studies" (pp. 248-282). Madison, WI: The University of Wisconsin Press, 1996.
12 Petty, R. E., Cacioppo, J. T. "Attitudes and persuasion: Classic and contemporary approaches". Dubuque: Wm. C. Brown, 1981.
13 Provenzano, C. "Towards an aesthetic of film music: Musicology meets the film soundtrack". Music Reference Services Quarterly, Vol. 10, No. 3, pp. 79-94, 2008.   DOI
14 Taeyong, Park. "Scale of involvement for TV viewing environment", Journal of Korean Broadcasting, Vol. 28, No. 2, pp. 50-97, 2014.
15 Robinson, J. P., & Davis, D. K. "Comprehension of a single evening's news". In J. P. Robinson & M. R. Levy(Eds.). "The Main source: Learning fromtelevision news",(pp. 107-132). Beverly Hills: Sage, 1986.
16 Sinyung, Park.. "Effect of text and music on the response of audience", Journal of Korean Broadcasting, Vol. 24, No. 6, pp. 166-208, 2010.
17 Stewart. W., & H. Furse. "Effective television advertising: A study of 1000 commercials". Lexington. MA: Lexington Books, 1986.
18 Gorbman, C. "Narrative film music". Yale French Studies, 60, pp. 183-203, 1980.