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http://dx.doi.org/10.14400/JDC.2016.14.5.137

A Comparative Study on Analytical Tools of Business Model  

Ryou, Hyo-Sang (Hospitality Business School, Sookmyung Women's University)
Lee, Dong-Hyun (Dept. of Business Administration, The Catholic University of Korea)
Publication Information
Journal of Digital Convergence / v.14, no.5, 2016 , pp. 137-147 More about this Journal
Abstract
The purpose of this paper is to highlight the importance of the use of two analytical tools to the business and the academic world. The 'business model canvas' originally developed by Osterwalder and Pigneur(2010) consists of 9 building blocks, and provides an overview of the business model in a single page. The '10 types of innovation model' presented in Keeley et al.(2013), shows the framework and cases for innovating business model. Two tools contain the whole components of business model from value proposition, value creation, value delivery to value capture. Two tools, however can not provide much new idea for managers to improve the existing business model. Developing various business model cases and innovative business model archetypes are needed.
Keywords
Business Model; Analytical Tools; Business Model Canvas; Ten Types of Innovation; Archetypes;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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