[KSCI] Korea Science Citation Index Service

http://dx.doi.org/10.9708/jksci.2021.26.08.221

Research On The Influence of We-Chat Applet On Improving User Experience

Liao, Kai (Dept. of Global Business, Graduate School, Kyonggi University)
Wang, Junlin (Dept. of Global Business, Graduate School, Kyonggi University)

Publication Information

Journal of the Korea Society of Computer and Information / v.26, no.8, 2021 , pp. 221-227 More about this Journal

Abstract

Since there are almost no scales for measuring the size of We-Chat applets, and most of the existing We-Chat applets are grafted through the original APP application, At present, the application scope of We-chat applets which is mainly in /shopping/life/food application. Thus, the purpose of this research is to focus on the iPhone app store, collect data on the top five of APP-STORE through users' comments and The high-frequency words will be obtained for statistics, and the variables of this study will be set up. Last, develop relevant Empirical research on the size and measurement scale of the We-Chat applet. Therefore, how to use We-Chat applets to improve user experience, we can create their own user private domain traffic for We-Chat applets and achieve long-term market competitiveness.

Keywords

We-chat applets; User experience; Convenient; APP-store;

Citations & Related Records

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