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http://dx.doi.org/10.5392/JKCA.2017.17.09.486

Alternative Policy on Attrition Propensities of Travel Voucher  

Han, Suk Young (세종사이버대학교 호텔관광경영학과)
Park, Sang Gon (한국문화관광연구원)
Jun, Minji (한국문화관광연구원)
Publication Information
The Journal of the Korea Contents Association / v.17, no.9, 2017 , pp. 486-497 More about this Journal
Abstract
Travel voucher for low-income or social disadvantaged groups forms a part of social policies in Korea. The policy can not only provide an opportunity of travel experiences for the socially weak, but also enhance their family capital and social capital. Thus, the travel voucher policy can be beneficial for the participants and their society. However, little research evidence of its evaluation and challenges/benefits exists. In practice, one of the biggest problems is an attrition of travel voucher winners which is to decrease a cost-effect of the travel voucher policy and to increase unnecessary waste of both the federal and human resources. Thus more research is needed to answer the questions why some of winners abandon to go to travel by the voucher, and who is the seceder? In this context, the study empirically examines the attrition propensity for the winners of 2011 Seoul travel voucher from 1,632 respondents and second data from Korea Tourism Organization. This research found that total education years of travel voucher winners have a significant effect on using their voucher. Implications and alternative policies for government policy makers and administrators are discussed by the analyzed results.
Keywords
Social Tourism; Travel Voucher; Attrition; Alternative Policy;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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