The purposes of this research were to investigate the influences of shopping value, brand awareness, and the types of sales promotion on the purchase of bundled cosmetics. In experiment, 1) shopping value 2) brand awareness 3) types of sales promotion were manipulated as independent variables, and consumer preference and purchasing intention of bundle of cosmetics were measured as dependent variables. This research was an experimental design which was $2{\times}2{\times}2$ mixed factorial design. For the data analysis, factor analysis, cluster analysis, three-way ANOVA were used by utilizing SAS program. The main results of the study were summarized as follows: First, the results indicated that the consumer of hedonic shopping value have a positive effect on preferring price-cut sales, especially if brand awareness is high. Second, the consumer of utilitarian shopping value preferred price-cut sales to special offer, irrespective of brand awareness. This result indicates that consumers who gets more involved in and enjoys shopping are likely to have more brand awareness than others. This. seems to be the important characteristics of shopping. Consumer who have utilitarian shopping value concerned in price. The result showed the 3-way interaction effects on the consumer preference of bundle of cosmetics.

The purposes of the present study were to investigate the impact of a apparel brand and an ingredient brand on evaluation(perceived quality, favorable attitude, purchase intention) of apparel products, and to examine the differences in evaluations toward apparel products allied with ingredient brands between groups divided by product knowledge and leisure involvement. The subjects were 235 men and women aged 20 to 40. Two-by-two factorial design were employed. A series of ANOVA were used to determine if significant differences existed in evaluations of apparel products. There was a significant interaction effect of an apparel brand and an ingredient brand on evaluations of apparel products. Empirical results showed that ingredient brands would improve the consumers' perceived quality, favorable attitude and purchase intention toward apparel products. In addition, the results indicated that the respondents that had high leisure involvement and high product knowledge were more likely to evaluate apparel products based on the ingredient brand of the products. However, the respondents that had low leisure involvement and product knowledge were more likely to evaluate apparel products based on the host brand of the products.

Using a data set drawn from 1419 college students, this study analyzes what implications clothing or fashion has on self-expression or image management in Korean society and who are more likely to use fashion as a image management tool in the process of interacting with others. Employing Pierre Bourdieu's concept of capital, we discuss three theories concerning correspondence between class and fashion: the theory focusing on economic capital in emphasizing the correspondence; the theory focusing on cultural capital in emphasizing the correspondence and the theory emphasizing relationships between fashion and other factors rather than class. Based on the theoretical examination, we select independent variables that can be grouped into status/class variables, or economic capital variables(such as subjective status, income, father's education, father's occupation) and socio-cultural variables, or cultural capital variables(such as possession of cultural capital, desire for upward mobility). Upon regressing strategic use of fashion on independent variables, we find that both status/class variables and socio-cultural variables are statistically significant in explaining the strategic mobilization of fashion for one's image production or social success. It shows that class as a form of economic capital has important effects on the strategic use of fashion, and cultural capital also has effects independent of economic capital.

The purpose of this study is to understand consumer needs through fashion sensibilities on Character T-shirts. This study suggests the basis of planning effective design of Character T-Shirts by categorizing. The results were summarized as follows: 1. Fashion sensibility factors such as aestheticism, visibility, cutesiness, flexibility occupied 57.2% of the total. 2. The types of the Character T-Shirts were classified into four groups. The four types showed significant differences in all fashion sensibility. Aestheticism had its highest and lowest values in types 3 and 4, respectively; visibility in types 4 and 1, respectively; cutesiness in types 2 and 4, respectively; and flexibility in types 2 and 1. respectively. 3. As for the relation of consumer sensibility to fashion sensibilities, impulse related to eight adjectives; buying to nine adjectives; and recommendation to twelve adjectives. Impulse, buying and recommendation related to aestheticism and visibility.4. In the demographical aspect of fashion sensibilities and consumer sensibilities, significant differences found in age, gender, job and academic level. Therefore, the results of this study can be used as criteria of improving fashion sensibility consumer sensibility of Character T-Shirts. Especially, enhanced comsumer sensibility is expected by the elimination of texts and the choice of preferred character actions and vivid warm colors.

The purpose of this research is to provide the fundamental data about knitwear laundering and care. A questionnaire was designed and survey data was colleted from male and female consumers. Descriptive statistics, Chi-squire and t-test were conducted for statistical analysis. Results indicated that female consumers were more susceptible with 'handle with care' or 'fragile label' than male consumers. Females preferred hand washing whereas males preferred dry cleaning. Marital status of respondents did not affect awareness of care labels. Consumers considered more about stability of product shape than stain removal. Although most respondents followed proper ways to knitwear care and laundering, they felt that technical knowledge or deep understanding about washing is needed. In order to increase consumer satisfaction with knitwear products, the importance of care labels should be acknowledged.

The purpose of this study is to find out the dimensions of kidult fashion emotion and identify the influence of socio-psychological characteristics(nostalgic orientation, change inclination, and self-esteem) on kidult fashion emotion. 'Kidult', composite of kid and adult is indicating a group of people who feel nostalgic for and feel attachment to the products that they have been used in their childhood. A questionnaire was prepared in the survey and a total of 474 women in their twenties and thirties who had purchased the kidult fashion products were selected. The research findings are as follows: 1. Kidult fashion emotion can be classified as 5 factors: pursuits of fashion emotion, seeking girlish image emotion, preference for character emotion, seeking fun emotion, and past oriented emotion. 2. Socio-psychological variable that affected kidult fashion emotion is turned out change inclination. 3. The higher the seeking girlish image and pursuit of fashion emotion tendencies, the more they purchase the kidult fashion products. Based on these results, kidult fashion emotions are not the attachment to the past but positive expression of self and individuality.

The purpose of this study was to investigate the factors of hairdo attitude and hairdo involvement, the differences in the hairdo involvement by hairdo attitude. The questionnaires were given to female residents in Seoul and Kyung-gi do during September to October 2006. 406 questionnaires were used for data analysis. The collected data were analyzed using SPSS 12.0 software such as factor analysis, Cronbach's alpha, ANOVA test and Duncan test. The results of this study were as follows: 1. The hairdo attitude factors were found to be 'leader's fashion conformity', 'distinct individuality', 'constancy', and 'consciousness of others' The hairdo involvement factors were found to be 'interests in hairdo', 'fashionableness', 'symbolic representation', 'risk awareness', and 'coordination of hairdo'. 2. As for the hairdo attitude, two groups were identified as the highly-oriented group and the lowly-oriented group. There were significant differences in all hairdo involvement factors depending on two groups. Highly-oriented groups of 'leader's fashion conformity' considered more about interests in hairdo, fashionableness, symbolic representation, and coordination of hairdo, except for risk awareness, signalling that the more people respond to leader's fashion, the higher they are involved with hairdo. Highly-oriented group of 'constancy' showed significant differences in fashionableness and risk awareness. Lower level of fashionableness but higher level of risk awareness than the lowly-oriented group. Highly-oriented group of 'consciousness of others' displayed high performance in all factors, implying that the more people respond to feedback and evaluation of others, the higher they are involved with hairdo.

The purpose of this study was to identify the effect of clothing involvement, store and brand loyalty orientation on the information search behavior. The study subjects comprised 298 females living in Seoul and Kyung-gi area. The data were analyzed with factor analysis, regression, cluster analysis, ANOVA and correlation analysis. Clothing involvement and information search behavior consisted of various factors. Clothing involvement, store and brand loyalty influenced information search behavior. Fashion and clothing involvement was the most important factor which influenced all loyalty and information search behavior(i.e. brand and store loyalty, personal and nonpersonal information search behavior). According to store and brand loyalty factors, female consumers classified into three groups : low loyalty, brand loyalty and store loyalty group. Three groups showed different clothing involvement, information search, clothing purchasing behavior and demographic variables. Therefore, loyalty orientation is the important factor which can describe the consumer behavior more effectively.

In Korea, to deal with the housing needs of the elderly, the government operates free nursing homes and residential homes. And to deal with the needs for daily necessities, imported products or products for the disabled have been supplied for the elderly. The government has recognized the importance of silver industry in this rapidly aging society and has established strategies to vitalize industries related to seniors to deal with the seniors' need for food, clothing, and shelter. This study examined the necessity of nursing home gowns, and the development of nursing home gowns that are environmentally friendly, beautiful and functional for the new silver generation. For this study, literature review and Internet search were conducted regarding the status of silver fashion, necessity of nursing home gowns, emergence of new silver generation and change in lifestyle, and value and utilization of natural dye and traditional patterns. To produce nursing home gowns, fabric was dyed using fermented indigo dying, and 3 styles of nursing home gowns for each gender were designed in consideration of seasons. Lastly, these gowns were evaluated by fashion experts, medical personnel, hospital gown and silver wear experts, and natural dye experts. The results showed that the traditional Korean designs developed in this study were excellent and the fermented indigo dye was appropriate for the nursing home gowns. The development of nursing home gowns in this study will be utilized as basic material for the development of silver wear and nursing home gowns to improve the quality of life for the seniors.

To strength global competitivenss and raise reputation in times of globalization, the practical use and development of traditional culture which must be discriminated against other countries wedging their ways. The purpose of this study is, 1. Make the mutual relationship between globalization of Korean traditional clothing(Hanbok) and the strean of the international fashion clear. 2. Deduce a common primary fact through commonness of international great products and a success of globalization in Asian nations 3. Suggest a scheme for globalization of Korean traditional clothing from the flank of a design and a policy on the basis of analysis. The consequence of this study is, 1. In the situation that modern international fashion focused Re-Orienting Fashion, Korean traditional clothing-Hanbok is considered as the most priceless value of application for an effective design sauce to differentiate.2. The common point between International leading fashion brands and success of globalization of each Asian nation is to pursuit an effective marketing strategy through a proper harmony with a differentiated 'uniqueness' which is motivated from their tradition, a sense of modern trend reading, and a 'generality' which fits in their lige styles. In consequence, we must develop typical design factors to be connected directly with Korean traditional image from the flank of design, For this, the typical design factors need to be applied with grafting tradition and modern ideas, simplicity, convenience, fleshly senses, and youth.

The purpose of this study was to examine the effect of attitudes toward fashion counterfeits on brand attachment and equity. Four hundred-eight female college students in Seoul and its suburb responded for this study. For data analysis, descriptive statistics, factor analysis, and multiple regression were used for this study. The results of this study were as follows. First, attitude toward fashion counterfeits was classified into three factors such as goodwill, approve of purchase, and counterfeit quality factors. Second, brand attachment was classified into four factors such as love, interest, perception and trust factors. Third, brand equity was classified into five factors such as loyalty, quality, image and recognition factors. Generally, attitudes toward fashion counterfeits factors were correlated with lower scores on brand attachment and brand equity. Finally, the results revealed that attitudes toward fashion counterfeits had a negative effect on brand attachment and equity. Brand attachment had a positive effect on brand equity, and also brand attachment and brand equity had a positive effect on purchasing intention. Based on these results, fashion brand marketing strategies would be suggested.

During 40 years, clothing industry which took a charge of a pivotal role to lead Korea's economy development falls in a harsh state to maintain an international competitiveness by means of low wage-based-export and tech-deficit-past competitive advantage. From January first 2005 when the World Trade Organization started that developed countries abolished import quota on textile and apparel products. Therefore, the purpose of this study is to analyze Korea's apparel international market share, grasp Korea's apparel international competitiveness position, and examine the export features to enhance international competitiveness. We targeted members of Korea Apparel Industry Association among the 500's exporters of textile and clothing items in 'The Import and Export Textile Product 2003' Total 70 sheets were used of final data analyzing. Also, the statistical data of WTO wereselected for inquiry about the position of international competitiveness of clothing products made in Korea. First, the comparative analysis of the amount of export and international market share of each country's clothing products to capture the position of Korea's international competitiveness of clothing industry under the statistical data of WTO showed that Korea's international market share has been decreasing since 1989, and ranked in the 19th showing 1.31% in 2004. Second, as concerned with Korea's clothing export features, the experience of clothing companies in Korea was uniformly distributed like less than 10 to 30 and more than 30 years and knitted and woven male and female wears which cost mid price were exported to U.S.A. and Europe and Japan. Export items wereusually manufactured by Original Equipment Manufacturing way and directly exported through an exclusive responsible part for export.

The purpose of this study is to examine the hand of spring/fall fabrics for 'Saenghwal Hanbok' on subjective hand, objective hand and the preference. In this study, 28 varieties of spring/fall fabrics such as cotton fabrics, synthetic fabrics, blended fabrics and a silk fabric for 'Saenghwal Hanbok' are used. To evaluate the subjective hand of fabrics, the holistic touch and preferences, 33 seven ranks' segmentic differential scale questions are developed with adjective pairs and are gathered by surveying experts on clothes. The mechanical properties, HV and THV of them are measured and calculated by KES-FB system. Through subjective hand, items could be classified into six hand expressions: 'bulky/extensibility', 'stiffness', 'feeling of weight', 'surface property', 'drapability' and 'moisture property'. Through mechanical properties, the results indicated that the character of cotton fabrics are slight flexible, tough, rough, uneven, a bit heavy, thick and low resilience on tensile and compression, and then those of synthetic fabrics, blended fabrics and a silk fabric are thin and light, smooth, flat and bulkless. In correlation on subjective evaluations and the preference for 'Saenghwal Hanbok', cotton fabrics mainly depend on 'surface property' and 'moisture property' and then synthetic fabrics, blended fabrics and a silk depend on 'bulky/extensibility' and 'surface property' In correlation on objective hand and the preference for 'Saenghwal Hanbok'. people aren't satisfied with low resilience. high stiffness and low drape.

We analyzed the effects of regular Jjimjilbang(Korean sauna) exposure on the heat tolerance in young and old females. Subjects were young(n=7) and old(n=7) females who never had a bath in Jjimjilbang for last year. Jjimjilbang training group took a bath in Jjimjilbang once a week 19 times. Jjimjibang expsure was limited three times per day, Jjimjil were taken free way. To prove the effects of the heat tolerance, Subjects were exposed to hot and humid air$(40.0{\pm}0.5^{\circ}C,\;60{\pm}5%RH)$. In the condition, subjects were taken a foot bathing$(40.0{\pm}0.5^{\circ}C)$ and simulated for 30 min., and rectal temperature, skin temperatures, clothing microclimate, blood pressure, total body weight loss, local sweat and subjective sensation were measured. The results are as follow: Rectal temperature, skin temperatures, clothing microclimate, total body weight and subjective thermal comfort sensation were decreased gradually(p<.001). Local sweat of upper arm was decreased(p<.01). In conclusion. the regular Jjimjilbang exposure has positive effects upon improvement in regulation of body temperature, especially in heat tolerance.

This study aims to develop knitted ware design to meet desire to express diversity in the modern fashion design so that we designed knitted ware by applying african geometric pattern and color to suggest new knitted ware design. We collect data about african texture pattern through technical books, publications, internet, and preceding research and visit and investigate the African museum. We investigate knitted Jacquard texture through preceding research and collect sample and data which is insufficient in the data source. The conclusions in this study are summarized as follows: First, African textile pattern is formulated with animism based on their religious view of art for a basis and African regards nature like animal and plant as a motive and interprets nature in the so that they can create symbolized geometric features that constitute African texture pattern. Those patterns is composed of extremely geometric figures so that they we fit to apply for color jacquad knit design. Second, color knitted jacquad can be distinguished by knitting method and status of knitting as 7 kinds of techniques such as Nomal, Bird'eye, Floating, Tubular, Ladder's back, Blister, Transfer Jacquard, and as a result of preceding research and knitting texture directly, jacquard technique makes different texture under same condition like consistent spinning rate and same crochet hook. Third, Bird'eye Jacquard used generally to make knitted ware and Ladder's back Jacquard, Tubular Jacquard used to make knitted ware light are fit to apply them to 7GG and 12GG machines. We design a cloak as a outer garment, a coat shaped like one-piece dress and a coat with hood by using Tubular Jacquard which can make thick texture and design a jacket, a skirt and a one-piece dress by using Bird'eye Jacquard. we make a light and flimsy one-piece dress by using Ladder's back Jacquard. Fourth, we apply the contrast of $4{\sim}6$ color and line and the contrast of texture and raw material to jacquard in order to emphasize texture property and visual property.