International Journal of Internet, Broadcasting and Communication

The Institute of Internet, Broadcasting and Communication (한국인터넷방송통신학회)
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Auctions - Donation based culinary subscription platform

  • Dong-Yeon Lee (Department of Tourism and Food Industry, Graduate School of Smart Convergence, KwangWoon University) ;
  • Gi-Hwan Ryu (Department of Tourism and Food Industry, Graduate School of Smart Convergence, KwangWoon University)
  • Received : 2024.09.02
  • Accepted : 2024.09.12
  • Published : 2024.11.30
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Abstract

This platform is a platform that broadcasts the chef's cooking scenes live and teaches individual subscribers personalized cooking through auctions.The platform delivers the chef's hands-on cooking demonstration to customers in real time, and the auction-winning customers get the opportunity to participate in exclusive live broadcasts with the chef.This provides customers with an immersive learning experience, providing them with an opportunity to enhance not only culinary knowledge but also in-depth understanding and practical cooking skills.This platform places a lot of weight on social contributions beyond just commercial purposes The dishes created by the chef through live broadcasts are delivered directly to the socially underprivileged, especially the vulnerable in need of help, in collaboration with donor organizations. This demonstrates that cooking can be a means of embodying social values, not just commercial activities. In this way of operation, we want to realize a culture of sharing through cooking and combine the platform's existence value with social responsibility. Additionally, the platform provides customers with a variety of sales methods, with some popular content produced as meal kits based on clicks, subscriber reactions, and evaluation by restaurant experts. These meal kits are provided on a regular basis through the subscription system or sold in a way that the general consumer can also purchase individually. Some of the profits from meal kit sales lead to donations again, allowing the platform to have a virtuous cycle structure that continues to create social value. In conclusion, the platform redefines the modern culinary experience through a model that combines advanced culinary education with social sharing. It is creating a sustainable ecosystem that provides subscribers with special cooking experiences and in-depth academic opportunities, and at the same time provides practical help to the socially underprivileged through donations and sharing. Closely combined with culinary education, interaction, and social responsibility, the platform contains innovative attempts to incorporate the educational and social values of cooking to shed light on its new meaning and value.

Keywords

Acknowledgement

The present Research has been conducted by the Research Grant of Kwangwoon University in 2024.

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