The Journal of the Convergence on Culture Technology (문화기술의 융합)

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
권호 표지
DOI QR코드

DOI QR Code

The Effect of long-stay Tourism Attributes on Regional Image and Visit Intention: Focused on the Second Baby Boomer Generation

체류형 관광 속성이 지역이미지와 방문의도에 미치는영향: 2차 베이비부머세대를 중심으로

  • 김명용 (경기대학교 관광전문대학원 관광사업경영) ;
  • 박은영 (경기대학교 관광전문대학원 관광사업경영) ;
  • 박나영 (경기대학교 관광전문대학원 관광사업경영)
  • Received : 2024.09.15
  • Accepted : 2024.11.01
  • Published : 2024.11.30
Download PDF
⟨ Previous Next ⟩

Abstract

As the issue of population decline in rural areas becomes more pressing, long stay tourism has emerged as a potential response, yet research on this topic remains limited. This study aims to examine the effects of long stay tourism attributes on regional image and visitation intention, focusing on the second baby boomer generation reaching the legal retirement age in Jeju Island. The long stay tourism attributes analyzed include natural environment, cultural environment, safety of living, convenience of living, and job environment. The findings indicate that the natural environment, cultural environment, and job environment positively influence the regional image and intention to visit as long stay tourist destinations. However, convenience of living was found to have a negative impact on visitation intention. Unlike existing research on long stay tourism, this study identifies the job environment as a unique characteristic of long stay tourism and confirms its significant influence on visitation intention. Therefore, local governments aiming to promote long stay tourism should focus on developing job opportunities in rural areas and enhancing accessibility to these jobs.

지방 인구 소멸에 대응방안으로 체류형 관광이 대두되고 있지만, 이에 관한 연구는 미비한 실정이다. 그러므로 우리는 본 연구를 통해 법정 은퇴 연령에 도달하는 2차 베이비부머 세대들을 대상으로 하여 제주도의 체류형 관광속성이 지역 이미지와 방문 의도에 미치는 영향을 파악하였다. 체류형 관광속성으로는 자연환경, 문화환경, 생활안전, 생활편의, 일자리 환경을 사용하였으며, 이를 통해 자연환경과 문화환경, 일자리 환경이 체류형 관광지로서 지역 이미지와 방문 의도에 긍정적인 영향을 미치는 것으로 나타났다. 또한, 생활편의는 방문 의도에 부정적인 영향을 미치는 것으로 확인되었다. 본 연구는 기존 체류형 관광 관련 연구들과는 달리 일자리 환경을 체류형 관광만의 고유한 속성으로 보고, 일자리 환경이 체류형 관광 방문 의도에 유의한 영향을 미치는 것을 확인하였다. 따라서 지방자치단체를 비롯한 체류형 관광을 활성화하고자 하는 지방정부는 이들이 지방에서 할 수 있는 일자리를 개발하고 이에 대한 접근성을 높일 필요가 있다.

Keywords

References

  1. Jaeho Lee, Youngkwan Kang and Yoonhae Joe, "Evaluation of the Economic Impact of Retirement Age of Second Baby Boomers", BOK Issue Note 7, Bank of Korea, 2024.
  2. Yoon Hyejin, "An Exploration Study of Tourism Activity and Happiness in Baby Boomers and Following Generations", Korean Journal of Gerontological Social Welfare vol. 73(4), pp. 333-359, 2018
  3. Korean Tourism Organization, "2023 tourism trend outlook Comprehensive Survey and Data Analysis Reports", 2024
  4. Kim Song-Yi, "A study on the concept and characteristics0 of long-stay tourism and its political issues", Korea Culture and Tourism Institute, 2019.
  5. Sang-Hoon Lee and Si-Young Ryu, "A Study on the Differences in Preference of Accommodation Attributes and Experience Activities by Long-stay Rural Visitors' Motivation, Journal of Tourism Sciences 40(10), 61-78. 2017.
  6. Jo Lock-Hawn, Chae Hye-Sung․Shon, Ho-Gi․ Lee and Jung-Eun" The Effect of Rural Tourism Experience on Long-Stay Tourism, Resident Choice of Tourist Satisfaction. Journal of MICE and Tourism Research, 17(3), 97-119, 2017.
  7. Kim GaRam, "Housing Preferences of the 2nd Generation Baby Boomers After Retirement in South Korea: Focusing on Residential Perception and Retirement Readiness", Ewha Womans University doctor's thesis, 2019.
  8. Phang Hanam, "Baby Boomers: Who are they?", labor review, 5-9, 2011.
  9. Kang So Rang and Choi Eun Young, "The Comparative Analysis between the Baby Boom Generation and its Previous and Next Generations - Focused on the Effects of the Household Asset and Income on Life Satisfaction", Korean Social Security Studies, 32(2), 1-30.
  10. Youn-hee Choi and Kyoung-mi Yoo, "A study on Korean tourism trends using social big data-Focusing on sentiment analysis", The Journal of the Convergence on Culture Technology (JCCT) 10.3. 97-109, 2024.
  11. Maowei Chen, Sanghyeon Ju and In Yang, "A Study on long-stay Tourism Revitalization Strategies for Local Government : Focusing on Iksan City", Korean Journal of Local Government and Administration Studies, 38.2 115-130, 2024.
  12. Kim Song-yi and Kang Sung-Eun, "Satisfaction from Tourism Experience and Impact on Quality of Life through Long-Stay Tourism - A Case Study on the Long-Stay Tourists of Jeju Island -", Journal of Tourism Sciences 44.3, 147-159, 2020.
  13. Kim Seil. "A study on long-term stay tourism behavior in Jeju for regional growth and development-Focusing on the expanded model of goal-directed behavior(EMGB) applying place attachment", Jeju National University doctor's thesis, 2024.
  14. Ryu, Si-Young, Baek, Kyung-Mi․Kim, So-Yun, "Management Strategies of Rural Tourism Business for Long-stay Tourism". Tourism Research 41(4) : 41-58, 2017.
  15. Sun, Zhijun, Han, Ju Hyoung(2024), "Interpretative Phenomenological Analysis of the Process of Long-term Silver Tourists Discovering Their Second Homes." Journal of Tourism Enhancement 12.1, 119-145, 2024.
  16. KOTLER, Philip. Kotler on marketing: How to create, win, and dominate markets. Simon and Schuster, 1999.
  17. Echtner, Charlotte M., and JR Brent Ritchie. "The meaning and measurement of destination image." Journal of tourism studies 2.2, 2-12, 1991.
  18. Kim, Hee-Sung, and Lee, Jae-Sub. "Influential Relationship among Island Travel Attributes, Local Brand Image, and Local Brand Loyalty in Visiting Jeju Island". Journal of Tourism and Leisure Research, 34(11), 39-56, 2022.
  19. Lee Jong, Hyun, and Lee Jae-Sub. "The Effects of Social Media Tourism Marketing on Local Image and Visit Intention". Journal of Tourism Management Research, 24(7), 781-800, 2020.
  20. Jaekon Leeᆞ and Juyeon We, "A study on the Behavioral intention of Local brand value and brand image by the Storytelling of Urban Regeneration Tourism Destination." Journal of Tourism Management Research, 90, 675-696, 2019.
  21. Zhou Wei, "The Influence of Destination Familiarity and Geographic and Cultural Distance Perception on Affective image and Visiting Intentions :Moderating Effect of Travel Motivation of Chinese Tourists", Kyonggi University doctor's thesis, 2022.
  22. Moon, Yong-chul, "The Effects of Firefly Ecotourism and Local Participation on the Regional Image and Loyalty", Research Institute for the Tamla Culture, 63, 183-223, 2020.
  23. Kim Myeongyong, Sim Juree and Kang Jungkoo(2024). "A study on the relationship between the organizational culture, generational conflict, and organizational commitment of Hotel companies : Focusing on M Generation and Z Generation Differences", The Journal of the Convergence on Culture Technology (JCCT) 10.3, 643-650.