Asia-Pacific Journal of Business (아태비즈니스연구)

KNU The Institute of Management & Economy Research (강원대학교 경영경제연구소)
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Study on the Elder's Kiosk Usability Using Eye Tracking Technique

시선추적기법을 활용한 고령층의 키오스크 사용성 연구

  • Hyun-Min Kim (Department of Food and Food-Service Industry, Kyungpook National University) ;
  • Jang-Hyeon Nam (Department of Food and Food-Service Industry, Kyungpook National University)
  • 김현민 (경북대학교 식품외식산업학과) ;
  • 남장현 (경북대학교 식품외식산업학과)
  • Received : 2024.08.30
  • Accepted : 2024.09.25
  • Published : 2024.09.30
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Abstract

Purpose - This study evaluated the impact of digital literacy on the usability of kiosks among the elderly using eye-tracking technology. Participants were classified into high, medium, and low digital literacy groups, and their performance in usability metrics such as time to first fixation, fixation duration, and task completion time was compared. The goal was to uncover how digital literacy influenced elderly users' interactions with kiosks and to provide insights for targeted educational interventions. Design/methodology/approach - An experimental approach was employed, utilizing eye-tracking technology to assess the usability of a standardized kiosk interface among elderly participants. Participants were categorized into digital literacy groups based on a survey, and their performance across various usability metrics was recorded and analyzed. The study aimed to identify differences in visual attention and task performance that were linked to digital literacy levels. Findings - The study found that higher digital literacy levels were correlated with better performance in kiosk usability metrics. Participants with higher digital literacy had shorter times to first fixation, reduced fixation durations, and faster task completion times compared to those with lower literacy levels. These results emphasized the importance of digital literacy in facilitating more efficient use of kiosks by the elderly. Research implications or Originality - This study provided new insights into the importance of digital literacy in improving the usability of digital interfaces for older adults. By employing eye-tracking technology, it offered objective data on how digital literacy influenced visual attention and task performance. The findings suggested the need for comprehensive digital literacy programs tailored to the elderly, which could have helped bridge the digital divide and enhance their social inclusion.

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Acknowledgement

이 논문은 2021학년도 경북대학교 국립대학육성사업비에 의하여 연구되었음.

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