International journal of advanced smart convergence

The Institute of Internet, Broadcasting and Communication (한국인터넷방송통신학회)
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Methodology for Visual Communication Design Based on Generative AI

  • Younjung Hwang (School of Design and Art, Hunan University) ;
  • Yi Wu (School of International Communication and Arts, Hainan University)
  • Received : 2024.07.22
  • Accepted : 2024.08.05
  • Published : 2024.09.30
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Abstract

The field of Generative AI(Artificial Intelligence) involves a technology that autonomously comprehends user intentions through commands and learns from provided data to generate new content, such as images or text. This capability, which allows autonomous creativity even with design keywords, is anticipated to play a significant role in the domain of visual communication design. This article delves into the tools of generative AI applicable to visual design and the methodology for design creation using these tools. Furthermore, it discusses how designers can interact visually with AI technology in the era of generative AI.

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