KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY (한국포장학회지)

Korea Society of Packaging Science and Technology (한국포장학회)
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Correlation of Texture and Sensory Analysis on Film Surfaces for Implementing Emotional Design

감성디자인 구현을 위한 플라스틱 필름 표면의 거칠기와 감각 특성의 상관관계 도출

  • Received : 2024.07.15
  • Accepted : 2024.08.07
  • Published : 2024.08.31
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Abstract

One of the main functions of packaging is promoting the products. Competitive markets demand that products appeal more to consumers in many perspectives. Other than its original purpose, which is protection, packaging has been tasked with implementing the emotional appeal of a product through unique shapes, textures, and visual designs. Understanding emotional appeals to consumer is a potential marketing strategy so that research have been done about techniques to visualize the design and print the specific textures. Especially, paper-like films are known as eco-friendly or emotional design and they are able to protect the products from oxygen or water vapor better than papers. In this study, paper-like films, which is printed with inks to have rougher surfaces, are analysed in terms of roughness, friction, imaging and sensory evaluation of subjective softness from consumers. Also, the prediction model was established with the correlation of the measured results and sensory panel test (SPT) of consumer preferences by touch. The results showed that the prediction of subjective texture preference was contributed by 63.9% for surface roughness and 36.1% for friction profile parameters. It confirmed that surface roughness characteristics should be prioritized to improve tactile preference for paper-like films.

Keywords

Acknowledgement

본 연구는 산업통상자원부의 디자인산업기술개발사업 (과제번호 : 20018682)의 연구비 지원을 받아 수행되었음.

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