식품보건융합연구 (The Korean Journal of Food & Health Convergence)

한국식품보건융합학회 (Korea Food & Health Convergence Association)
권호 표지
DOI QR코드

DOI QR Code

The Sociocultural Meaning of Zero-Calorie Beverage Consumption: A Qualitative Study on Health Perceptions and Beverage Choices Among Young Adults in South Korea

  • Jin Soo YOUK (Dept. of Food & Beverage Management, Hanyang Women's University) ;
  • Jin Hee KIM (Dept. of Food Science and Service, College of Bio-Convergence, Eulji University)
  • 투고 : 2024.09.05
  • 심사 : 2024.09.05
  • 발행 : 2024.09.30
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

The purpose of this study is to identify the sociocultural aspects of zero-calorie beverage consumption among young Koreans. Through an interview methodology, this study explores the perceptions of zero-calorie beverages, consumption behavior, and the important role of zero-calorie beverages in identity formation. The study uniquely integrates theories from health psychology, sociology, and cultural studies to analyze the complex interplay between individual health beliefs, social norms, and evolving cultural trends. The results show that the choice of zero-calorie beverages is heavily influenced by health consciousness, pervasive appearance culture, social media dynamics, and shifting workplace paradigms. Participants had a nuanced view of these drinks as both a "healthy alternative" and an "artificial product," reflecting the deep ambivalence that characterizes modern consumer society. Importantly, we found that the consumption of zero-calorie beverages serves as a means of sophisticated self-expression and impression management, acting as a form of cultural capital. This study makes a significant contribution to our understanding of health behavior in specific sociocultural contexts and provides important insights for health policy makers, marketing strategists. The study emphasizes that a multidisciplinary approach is essential in studying contemporary food and beverage consumption patterns, which have far-reaching implications for public health efforts and social epidemiology at home and abroad.

키워드

과제정보

This research was supported by 2024 eulji university University Innovation Support Project grant fundedwork was supported by in 2024.

참고문헌

  1. Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211. 
  2. Bourdieu, P. (1984). Distinction: A social critique of the judgement of taste. Harvard University Press. 
  3. Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77-101. 
  4. Brown, C., Davis, K., & Wilson, E. (2021). Cultural differences in diet soda consumption patterns: A comparison of US and European consumers. Journal of Consumer Research, 48(3), 380-398. 
  5. Charmaz, K. (2006). Constructing grounded theory: A practical guide through qualitative analysis. Sage Publications. 
  6. Choi, H., Park, J., & Lee, M. (2022). The zero-calorie beverage ecosystem in South Korea: A multi-stakeholder perspective. Journal of Business Research, 142, 248-259. 
  7. Choi, J., & Choi, A. (2019). Influence of beauty care, appearance satisfaction, and dietary behaviors on beverage consumption in female college students. Journal of Nutrition and Health, 52(4), 383-392. 
  8. Choi, S., & Park, J. (2022). Changing drinking culture in Korean workplaces: The rise of zero-calorie alternatives. Journal of Organizational Behavior, 43(5), 789-805. 
  9. Creswell, J. W., & Poth, C. N. (2018). Qualitative inquiry and research design: Choosing among five approaches (4th ed.). SAGE Publications. 
  10. Euromonitor International. (2023). Soft Drinks Global Industry Overview. 
  11. Foucault, M. (1988). Technologies of the self: A seminar with Michel Foucault. University of Massachusetts Press. 
  12. Furst, T., Connors, M., Bisogni, C. A., Sobal, J., & Falk, L. W. (1996). Food choice: A conceptual model of the process. Appetite, 26(3), 247-266. 
  13. Geertz, C. (1973). The interpretation of cultures. Basic Books. 
  14. Goffman, E. (1959). The presentation of self in everyday life. Doubleday. 
  15. Kang, M., & Kim, Y. (2023). Digital health practices and social media influence on health perceptions among Korean millennials and Gen Z. Health Communication, 38(5), 621-637. 
  16. Kim, H., Lee, M., & Yoon, J. (2023). Consuming health: Zero-calorie beverages as a marker of lifestyle among Korean young adults. Sociology of Health & Illness, 45(3), 412-428. 
  17. Kim, J., & Lee, S. (2022). The role of social media in shaping perceptions of zero-calorie beverages among Korean young adults. Journal of Consumer Behaviour, 21(3), 245-260. 
  18. Kim, S., & Kim, H. (2020). The impact of social media on beverage consumption patterns among Korean youth. Journal of Digital Convergence, 18(8), 459-465. 
  19. Kim, Y. C., & Choi, M. (2019). The role of social media on information diffusion concerning the use of fasting therapy for cancer treatment. Journal of Medical Internet Research, 21(1), e10648. 
  20. Lee, H. E., Taniguchi, E., Modica, A., & Park, H. (2020). Effects of witnessing fat talk on body satisfaction and intent to eat unhealthily: A cross-cultural comparison of Korea and the United States. Social Science & Medicine, 245, 112705. 
  21. Lee, J., & Kim, S. (2023). Longitudinal patterns of zero-calorie beverage consumption among Korean young adults: A five-year follow-up study. Appetite, 170, 106004. 
  22. Lee, J., Park, S., & Choi, H. (2022). The pursuit of health and happiness through daily consumption choices: A study on Korean young adults. Journal of Consumer Culture, 22(4), 412-430. 
  23. Lee, S., & Kim, J. (2022). Self-presentation through beverage choices on social media: A study of Korean young adults. New Media & Society, 24(6), 1328-1345. 
  24. Mordor Intelligence. (2023). Zero-Calorie Drink Market - Growth, Trends, Covid-19 Impact, And Forecasts (2023 - 2028). 
  25. Nutbeam, D. (2000). Health literacy as a public health goal: a challenge for contemporary health education and communication strategies into the 21st century. Health Promotion International, 15(3), 259-267. 
  26. Park, M., & Lee, S. (2021). Changing patterns of alcohol consumption in Korean corporate culture: A focus on the rise of zero-calorie alternatives. Asian Journal of Social Science, 49(3), 289-305. 
  27. Park, M., Choi, Y., & Kim, H. (2023). Zero-calorie drink consumption as a means of identity expression among Korean millennials. Asia Pacific Journal of Marketing and Logistics, 35(2), 178-195. 
  28. Park, Y., Choi, H., & Lee, M. (2023). Zero-calorie drink consumption and identity formation among Korean youth: An application of Goffman's impression management theory. Journal of Youth Studies, 26(4), 512-529. 
  29. Popkin, B. M., & Hawkes, C. (2016). Sweetening of the global diet, particularly beverages: patterns, trends, and policy responses. The Lancet Diabetes & Endocrinology, 4(2), 174-186. 
  30. Rogers, P. J., Hogenkamp, P. S., de Graaf, C., Higgs, S., Lluch, A., Ness, A. R., ... & Mela, D. J. (2016). Does low-energy sweetener consumption affect energy intake and body weight? A systematic review, including meta-analyses, of the evidence from human and animal studies. International Journal of Obesity, 40(3), 381-394. 
  31. Rosenstock, I. M. (1974). Historical origins of the health belief model. Health Education Monographs, 2(4), 328-335. 
  32. Sylvetsky, A. C., & Rother, K. I. (2018). Nonnutritive sweeteners in weight management and chronic disease: a review. Obesity, 26(4), 635-640. 
  33. World Health Organization. (2021). Obesity and overweight. https://www.who.int/news-room/fact-sheets/detail/obesity-and-overweight
  34. World Health Organization. (2022). Global action plan on physical activity 2018-2030: more active people for a healthier world. 
  35. Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2-22.