DOI QR코드

DOI QR Code

Firm Technological Innovation, CSR Initiatives, and Corporate Value

기업의 기술혁신과 사회적 책임활동이 기업가치에 미치는 영향

  • Lamei Meng (Division of Accounting, Zhengzhou University of Industrial Technology) ;
  • Hae-Young Byun (Division of Business Administration and Accounting, Kangwon National University)
  • 맹납매 (정저우공업응용기술대학교 회계학과) ;
  • 변혜영 (강원대학교 경영회계학부)
  • Received : 2024.05.30
  • Accepted : 2024.06.27
  • Published : 2024.06.30

Abstract

Purpose - This study aims to examine the direct impact of corporate social responsibility initiatives on firm technological innovation and the moderating effect on the relationship between firm technological innovation and corporate value. Design/methodology/approach - This study collected 13,298 firm-year data by selecting A-share companies listed on the China Shenzhen Stock Exchange and Shanghai Stock Exchange from 2010-2017. This study runs the multivariate regression using random effect generalized least squares (GLS) regression model. Findings - The research results of this study are as follows. First, corporate social responsibility initiatives do not increase the firm technological innovation, but rather reduce it. Second, firm technological innovation generally improves corporate value, whether it is book value or market value. Third, corporate social responsibility initiatives reduce the positive influence of firm technological innovation on corporate value. Research implications or Originality - There may be discussions on whether Chinese patent application data is a good indicator of the innovation of Chinese companies, but previous studies prove that the number of patent applications has a significant correlation with R&D expenditures or financial performance. However, there is a clear limitation in that it is not possible to confirm the result of registration after a patent application, but it is expected that such limitations can be overcome by using patent registration information or detailed citation documents in the future.

Keywords

Acknowledgement

이 논문은 2022년도 강원대학교 대학회계의 지원을 받아 수행한 연구임.

References

  1. Anwar, M. (2018), "Business Model Innovation and SMEs Performance-Does Competitive Advantage Mediate?", International Journal of Innovation Management, 22(07), 1850057-1-1850057-31
  2. Balakrishnan, R., G. B. Sprinkle and M. G. Williamson (2011), "Contracting Benefits of Corporate Giving: An Experimental Investigation", The Accounting Review, 86(6), 1887-1907.
  3. Barney, J. (1991), "Firm Resources and Sustained Competitive Advantage", Journal of Management, 17(1), 99-120.
  4. Bhatt, P., A. J. Ahmad and M. A. Roomi (2016), "Social Innovation with Open Source Software: User Engagement and Development Challenges in India", Technovation, 52, 28-39.
  5. Byun, H. Y. (2018), "Impact of ESG Factors on Firm Value in Korea" The Journal of International Trade & Commerce, 14(5), 135-160.
  6. Coccia, M. (2017), "Sources of Technological Innovation: Radical and Incremental Innovation Problem-driven to Support Competitive Advantage of Firms", Technology Analysis & Strategic Management, 29(9), 1048-1061.
  7. Chae, H. C., C. E. Koh and K. O. Park (2018), "Information Technology Capability and Firm Performance: Role of Industry", Information & Management, 55(5), 525-546.
  8. Chen, Z. and J. Zhang (2019), "Types of Patents and Driving Forces behind the Patent Growth in China", Economic Modeling, 80, 294-302.
  9. Choi, S. and J. Yoo (2022), "The Impact of Technological Innovation and Strategic CSR on Firm Value: Implication for Social Open Innovation", Journal of Open Innovation: Technology, Market, and Complexity, 8(4), 188-208.
  10. Dang, J. and K. Motohashi (2015), "Patent Statistics: A Good Indicator for Innovation in China? Patent Subsidy Program Impacts on Patent Quality", China Economic Review, 35, 137-155.
  11. Dmytriyev, S. D., R. E. Freeman and J. Horisch (2021), "The Relationship between Stakeholder Theory and Corporate Social Responsibility: Differences, Similarities, and Implications for Social Issues in Management", Journal of Management Studies, 58(6), 1441-1470.
  12. Ehie, I. C. and K. Olibe (2010), "The Effect of R&D Investment on Firm Value: An Examination of US Manufacturing and Service Industries", International Journal of Production Economics, 128(1), 127-135.
  13. Fatma, M., Z. Rahman and I. Khan (2015), "Building Company Reputation and Brand Equity through CSR: the Mediating Role of Trust", International Journal of Bank Marketing, 33(6), 840-856.
  14. Gallego-Alvarez, I., J. Manuel Prado-Lorenzo and I. M. Garcia-Sanchez (2011), "Corporate Social Responsibility and Innovation: A Resource-based Theory", Management Decision, 49(10), 1709-1727.
  15. Greening, D. W. and D. B. Turban (2000), "Corporate Social Performance as a Competitive Advantage in Attracting a Quality Workforce", Business & Society, 39(3), 254-280.
  16. Hao, Y., D. Han, C. Ning and J. Liao (2021), "Culture from Overseas and Corporate Transparency: Evidence from China", International Journal of Finance & Economics, 26(2), 2491-2516.
  17. Harjoto, M. and I. Laksmana (2018), "The Impact of Corporate Social Responsibility on Rsk Taking and Firm Value", Journal of Business Ethics, 151(2), 353-373.
  18. Harjoto, M. A. and H. Jo (2015), "Legal vs. Normative CSR: Differential Impact on Analyst Dispersion, Stock Return Volatility, Cost of Capital, and Firm Value", Journal of Business Ethics, 128(1), 1-20.
  19. Hervas-Oliver, J. L., F. Sempere-Ripoll, C. Boronat-Moll and R. Rojas-Alvarado (2018), "On the Joint Effect of Technological and Management Innovations on Performance: Increasing or Diminishing Returns?", Technology Analysis & Strategic Management, 30(5), 569-581.
  20. Hobday, M. (2005), "Firm-level Innovation Models: Perspectives on Research in Developed and Developing Countries", Technology Analysis & Strategic Management, 17(2), 121-146.
  21. Hu, Y., S. Chen, Y. Shao and S. Gao (2018), "CSR and Firm value: Evidence from China", Sustainability, 10(12), 4597.
  22. Jensen, M. C. (2002), "Value Maximization, Stakeholder Theory, and the Corporate Objective Function", Business Ethics Quarterly, 235-256.
  23. Jia, Y., X. Gao and B. A. Billings (2022), "Corporate Social Responsibility and Technological Innovation", Journal of Management Accounting Research, 34(1), 163-186.
  24. Kim, S. and J. Kim (2009), "Innovation and the Default Risk of Firms", Journal of Business Research, 38(3), 773-797.
  25. Kim, S., J. Park and K. H. Bong (2023), "The Effects of ESG Pressures on Corporate Innovation Activities: Focusing on Regulative and Normative Pressures", Korean Management Review, 52(4), 885-911.
  26. Lee, K. H., B. C. Cin and E. Y. Lee (2016), "Environmental Responsibility and Firm Performance: The Application of an Environmental, Social and Governance Model", Business Strategy and the Environment, 25(1), 40-53.
  27. Lee, R. P. and R. Grewal (2004), "Strategic Responses to New Technologies and Their Impact on Firm Performance", Journal of Marketing, 68(4), 157-171.
  28. Lee, E. M., S. Y. Park and H. J. Lee (2013), "Employee Perception of CSR Activities: Its Antecedents and Consequences", Journal of Business Research, 66(10), 1716-1724.
  29. Li, Y., Y. Zhao and Y. Liu (2006), "The Relationship between HRM, Technology Innovation and Performance in China", International Journal of Manpower, 27(7), 679-697.
  30. Mao, C. X. and J. Weathers (2019), "Employee Treatment and Firm Innovation", Journal of Business Finance & Accounting, 46(7-8), 977-1002.
  31. Meng, L. M. and H. Y. Byun (2021), "Corporate Social Responsibility and Firm Performance: the Moderating Role of Top Management Team Characteristics and Heterogeneity", Asia Pacific Journal of Business, 12(2), 39-60.
  32. Meng, L. and H. Y. Byun (2022), "CSR Practices and Corporate Financial Performance: Evidence from China", Asia Pacific Journal of Business, 13(3), 73-92.
  33. Miller, D. J., M. J. Fern and L. B. Cardinal (2007), "The Use of Knowledge for Technological Innovation within Diversified Firms", Academy of Management Journal, 50(2), 307-325.
  34. Min, B. S. and R. Smyth (2016), "How Does Leverage Affect R&D Intensity and How Does R&D Intensity Impact on Firm Value in South Korea?", Applied Economics, 48(58), 5667-5675.
  35. Nekhili, M., H. Nagati, T. Chtioui and C. Rebolledo (2017), "Corporate Social Responsibility Disclosure and Market value: Family versus Nonfamily Frms", Journal of Business Research, 77, 41-52.
  36. Ng, P. M., T. M. Wut, K. K. Lit and C. T. Cheung (2022), "Drivers of Corporate Social Responsibility and Firm Performance for Sustainable Development-An Institutional Theory Approach", Corporate Social Responsibility and Environmental Management, 29(4), 871-886.
  37. Ordanini, A. and G. Rubera (2010), "How Does the Application of an IT Service Innovation Affect Firm Performance? A Theoretical Framework and Empirical Analysis on E-commerce", Information & Management, 47(1), 60-67.
  38. O'Sullivan, D. and J. McCallig (2012), "Customer Satisfaction, Earnings and Firm Value", European Journal of Marketing, 46(6), 827-843.
  39. Raza, A., M. I. Ilyas, R. Rauf and R. Qamar (2012), "Relationship between Corporate Social Responsibility (CSR) and Corporate Financial Performance (CFP): Literature Review Approach", Elixir Financial Management, 46, 8404-8409.
  40. Risi, D., L. Vigneau, S. Bohn and C. Wickert (2023), "Institutional Theory-based Research on Corporate Social Responsibility: Bringing Values Back in", International Journal of Management Reviews, 25(1), 3-23.
  41. Rong, Z. and S. Xiao (2017), "Innovation-related Diversification and Firm Value", European Financial Management, 23(3), 475-518.
  42. Ruf, B. M., K. Muralidhar, R. M. Brown, J. J. anney and K. Paul (2001), "An Empirical Investigation of the Relationship between Change in Corporate Social Performance and Financial Performance: A Stakeholder Theory Perspective", Journal of Business Ethics, 32, 143-156.
  43. Ryu, H. (2016), "The Relationship between Non-technological Innovation and Technological Innovation on Firm Performance", Adv. Sci. Technol. Lett, 135, 27-32.
  44. Scott, W. R. (2005), "Institutional Theory: Contributing to a Theoretical Research Program Great Minds in Management: The Process of Theory Development", 37(2), 460-484.
  45. Servaes, H. and A. Tamayo (2013), "The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness", Management Science, 59(5), 1045-1061.
  46. Singh, R., L. Mathiassen and A. Mishra (2015), "Organizational Path Constitution in Technological Innovation", Mis Quarterly, 39(3), 643-666.
  47. Suchman, M. C. (1995), "Managing Legitimacy: Strategic and Institutional Approaches", Academy of Management Review, 20(3), 571-610.
  48. Tetrault Sirsly, C. A. and E. Lvina (2019), "From Doing Good to Looking Even Better: The Dynamics of CSR and Reputation", Business & Society, 58(6), 1234-1266.
  49. Turban, D. B. and D. W. Greening (1997), "Corporate Social Performance and Organizational Attractiveness to Prospective Employees", Academy of Management Journal, 40(3), 658-672.
  50. Wen, W. and J. Song (2017). Can returnee managers promote CSR performance? Evidence from China. Frontiers of Business Research in China, 11, 1-26.
  51. Xie, Z. and X. Zhang (2015), "The Patterns of Patents in China", China Economic Journal, 8(2), 122-142.
  52. Yoon, T. and H. Byun (2020), "Corporate Legitimacy and Sustainability Communication: A Comparative Analysis on the Determinants of Sustainability Information Disclosure", Korean Journal of Journalism & Communication Studies, 64(6), 238-274.
  53. Yuan, W., Y. Bao and A. Verbeke (2011), "Integrating CSR initiatives in Business: An Organizing Framework", Journal of Business Ethics, 101, 75-92.
  54. Zerbini, F. (2017), "CSR Initiatives as Market Signals: A Review and Research Agenda", Journal of Business Ethics, 146(1), 1-23.
  55. Zhang, Y., U. Khan, S. Lee and M. Salik (2019), "The Influence of Management Innovation and Technological Innovation on Organization Performance. A Mediating Role of Ssustainability", Sustainability, 11(2), 495.
  56. Zhou, H., Q. Wang and X. Zhao (2020), "Corporate Social Responsibility and Innovation: A Comparative Study", Industrial Management & Data Systems, 120(5), 863-882.
  57. Zhou, G., L. Zhang and L. Zhang (2019), "Corporate Social Responsibility, the Atmospheric Environment, and Technological Innovation Investment", Sustainability, 11(2), 481-494.