The Journal of the Convergence on Culture Technology (문화기술의 융합)

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
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Cultural Influence on Product/Service Acceptance: Explorative Research Utilizing Hofstede's Dimensions

제품/서비스 수용에 대한 문화적 영향: Hofstede 지수를 활용한 탐색적 연구

  • 남성집 (한남대학교 경영학과) ;
  • 정지복 (공주대학교 산업유통학과)
  • Received : 2024.04.22
  • Accepted : 2024.06.12
  • Published : 2024.07.31
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Abstract

Understanding cultural diversity is tremendously important to academia and businesses. The Central Asia is strategically important to Korea specially for businesses. Of the about two million foreign residents living in Korea, Central Asians take fifth place and the region is a home of 300,000 Korean decedents called "Koryoin." With its increasingly recognized the potential and relevance, the former Soviet region has gained importance for businesses and academia in South Korea. This study uses the Hofstede's classifications to exploratorily analyze the relationship between Central Asian people's experience of Korean products and services and their loyalty to Korean products and services.

글로벌 환경에서 문화적 다양성을 이해하는 것은 학계와 기업에 매우 중요한 의미를 가진다. 중앙아시아는 한국에 전략적으로 중요한 지역이며, 한국에 거주하는 약 200만 명의 외국인 중 중앙 아시아인이 5위를 차지하고 있으며, 이 지역은 '고려인'이라 불리는 30만 명의 한국인이 거주하는 곳이다. 잠재력과 관련성이 점점 더 인식됨에 따라 구소련 지역은 한국의 기업과 학계에서 중요성이 커지고 있다. 본 연구는 호프스테드 지수를 활용하여 중앙아시아 지역민들이 한국 제품과 서비스를 경험하는 정도와 한국 제품과 서비스 충성도의 관계를 탐색적으로 분석하고자 한다.

Keywords

Acknowledgement

This research was supported by 2023 Hannam Research Fund.

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