융합경영연구 (The Journal of Economics, Marketing and Management)

국제융합경영학회 (International Convergence Management Association)
권호 표지
DOI QR코드

DOI QR Code

Influencing Factors of Chinese Tourists' Revisit Intentions to Japan and South Korea: The Roles of Destination Image, Digital Engagement, and Sustainability Practices

  • Yilixiati ALIMU (Solbridge International School of Business, Woosong University)
  • 투고 : 2024.06.07
  • 심사 : 2024.07.15
  • 발행 : 2024.08.30
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

Purpose: This research examines the elements that affect Chinese tourists' trip experiences and behaviors in Japan and South Korea, focusing on destination image, digital engagement, and sustainability practices awareness. Research design, data and methodology: Data were collected from 414 Chinese tourists through an online survey and analyzed conduct confirmatory factor analysis and structural equation modeling. Findings indicate a positive destination image significantly influences revisit intention but not travel satisfaction. Travel satisfaction positively affects revisit intention, while digital engagement and sustainability practices awareness both enhance travel satisfaction. Results: The results highlight the importance of leveraging digital engagement and promoting sustainability practices to boost satisfaction and repeat visits. Conclusions: The study provides practical insights for tourism stakeholders to develop targeted strategies, emphasizing customer service, sustainable practices.

키워드

참고문헌

  1. Sim, K.-W et al., (2013). An examination of visitors' satisfaction on revisiting intention and recommendations: A case study of the national natural recreation forests in Korea. Forest Science and Technology, 9(3), 126-130. https://doi.org/10.1080/21580103.2013.801162
  2. Chew, E. Y. T et al., (2014). Destination image as a mediator between perceived risks and revisit intention: A case of post-disaster Japan. Tourism Management, 40, 382-393. https://doi.org/10.1016/j.tourman.2013.07.008
  3. Chen, C.-F et al., (2013). A closer look at destination: Image, personality, relationship and loyalty. Tourism Management, 36, 269-278. https://doi.org/10.1016/j.tourman.2012.11.015
  4. Hultman, M et al., (2015). Achieving tourist loyalty through destination personality, satisfaction, and identification. Journal of Business Research, 68(11), 2227-2231. https://doi.org/10.1016/j.jbusres.2015.06.002
  5. Prayag, G et al., (2012). Antecedents of Tourists' Loyalty to Mauritius: The Role and Influence of Destination Image, Place Attachment, Personal Involvement, and Satisfaction. Journal of Travel Research, 51(3), 342-356. https://doi.org/10.1177/0047287511410321
  6. Hsieh, C.-M et al., (2016). Application of the Extended Theory of Planned Behavior to Intention to Travel to Japan Among Taiwanese Youth: Investigating the Moderating Effect of Past Visit Experience. Journal of Travel & Tourism Marketing, 33(5), 717-729. https://doi.org/10.1080/10548408.2016.1167387
  7. Nazir, M. U et al., (2021). Destination image's mediating role between perceived risks, perceived constraints, and behavioral intention. Heliyon, 7(7), e07613.
  8. Park, S. H et al., (2017). Examining Chinese College Students' Intention to Travel to Japan Using the Extended Theory of Planned Behavior: Testing Destination Image and the Mediating Role of Travel Constraints. Journal of Travel & Tourism Marketing, 34(1), 113-131. https://doi.org/10.1080/10548408.2016.1141154
  9. Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211. https://doi.org/10.1016/0749-5978(91)90020-T
  10. Baker, D. A et al., (2000). Quality, satisfaction and behavioral intentions. Annals of Tourism Research, 27(3), 785-804. https://doi.org/10.1016/S0160-7383(99)00108-5
  11. Baloglu, S et al., (1999). A model of destination image formation. Annals of Tourism Research, 26(4), 868-897. https://doi.org/10.1016/S0160-7383(99)00030-4
  12. Chen, C. F et al., (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism Management, 31(1), 29-35. https://doi.org/10.1016/j.tourman.2009.02.008
  13. Chen, J. S et al., (2001). An investigation of tourists' destination loyalty and preferences. International Journal of Contemporary Hospitality Management, 13(2), 79-85. https://doi.org/10.1108/09596110110381870
  14. Chen, C. F et al., (2013). A closer look at destination: Image, personality, relationship and loyalty. Tourism Management, 36, 269-278. https://doi.org/10.1016/j.tourman.2012.11.015
  15. Chi, C. G et al., (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management, 29(4), 624-636. https://doi.org/10.1016/j.tourman.2007.06.007
  16. Echtner, C. M et al., (2003). The meaning and measurement of destination image. Journal of Tourism Studies, 14(1), 37-48.
  17. Fornell, C et al., (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50. https://doi.org/10.1177/002224378101800104
  18. Gursoy, D et al., (2018). Theoretical examination of destination loyalty formation. International Journal of Contemporary Hospitality Management, 30(3), 2078-2097.
  19. Hall, C. M et al., (2018). Tourism, recreation, and climate change. Channel View Publications.
  20. Han, H et al., (2010). Application of the theory of planned behavior to green hotel choice: Testing the effect of environmental friendly activities. Tourism Management, 31(3), 325-334. https://doi.org/10.1016/j.tourman.2009.03.013
  21. Kim, J et al., (2017). Sharing tourism experiences: The post-trip experience. Journal of Travel Research, 56(1), 28-40. https://doi.org/10.1177/0047287515620491
  22. Kim, J. H et al., (2017). The relationships among perceived value, satisfaction, and loyalty: The moderating effect of tourism type. Tourism Management, 63, 276-287.
  23. Kock, F et al., (2016). Advancing destination image: The destination content model. Annals of Tourism Research, 61, 28-44. https://doi.org/10.1016/j.annals.2016.07.003
  24. Lam, T et al., (2006). Predicting behavioral intention of choosing a travel destination. Tourism Management, 27(4), 589-599. https://doi.org/10.1016/j.tourman.2005.02.003
  25. Lee, T. H et al., (2011). The influence of recreation experiences and environmental attitudes on the environmentally responsible behavior of community-based tourists in Taiwan. Journal of Environmental Planning and Management, 58(10), 1789-1807.
  26. Liang, L. J et al., (2020). Investigating the moderating effects of environmental consciousness on the relationship between perceived risk and tourist behavior. Journal of Sustainable Tourism, 28(5), 721-740.
  27. Liu, A et al., (2020). Tourism's vulnerability and resilience to terrorism. Tourism Management, 84, 104288.
  28. Nunnally, J. C. (1978). Psychometric Theory (2nd ed.). McGraw-Hill.
  29. Park, E et al., (2022). Investigating factors influencing revisit intention: The case of Korean cultural tourists. Journal of Travel & Tourism Marketing, 39(1), 93-108.
  30. Prayag, G et al., (2017). Understanding the relationships between tourists' emotional experiences, perceived overall image, satisfaction, and intention to recommend. Journal of Travel Research, 56(1), 41-54. https://doi.org/10.1177/0047287515620567
  31. Stylos, N et al., (2016). Destination images, holistic images, and personal normative beliefs: Predictors of intention to revisit a destination. Tourism Management, 53, 40-60. https://doi.org/10.1016/j.tourman.2015.09.006
  32. Um, S et al., (2006). Antecedents of revisit intention. Annals of Tourism Research, 33(4), 1141-1158. https://doi.org/10.1016/j.annals.2006.06.003
  33. UNWTO. (2019). International tourism highlights. United Nations World Tourism Organization.
  34. Wang, Y et al., (2018). Examining the relationship between service quality and tourist satisfaction in the context of red tourism. Journal of Vacation Marketing, 24(2), 153-168.
  35. Weaver, D et al., (2021). Sustainable tourism: An evolving global approach. Journal of Travel Research, 60(1), 24-35.
  36. Xiang, Z et al., (2015). Adapting to the internet: Trends in travelers' use of the web for trip planning. Journal of Travel Research, 54(4), 511-527. https://doi.org/10.1177/0047287514522883
  37. Zhang, H et al., (2014). Destination image and tourist loyalty: A meta-analysis. Tourism Management, 40, 213-223. https://doi.org/10.1016/j.tourman.2013.06.006
  38. Zhang, Y et al., (2016). Travel satisfaction and revisit intention: A meta-analysis. Tourism Analysis, 21(3), 251-266. https://doi.org/10.3727/108354215X14400815080442
  39. Zhang, H et al., (2018). A model of perceived image, memorable tourism experiences and revisit intention. Journal of Destination Marketing & Management, 8, 326-336. https://doi.org/10.1016/j.jdmm.2017.06.004