Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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A Study on Cultural Appropriation of Fashion Design in the Era of Globalization - Focusing on Traditional Culture -

세계화 시대의 패션디자인 문화적 전유에 관한 연구 - 전통문화를 중심으로 -

  • Yu HE Chen (Dept. of Textile & Fashion Design, Graduate School of Kyung Hee University) ;
  • Chahyun Kim (Dept. of Textile & Fashion Design, College of Art & Design, Kyung Hee University)
  • 진우하 (경희대학교 일반대학원, 텍스타일.패션디자인학과) ;
  • 김차현 (경희대학교 예술디자인대학, 의류디자인학과 )
  • Received : 2024.05.20
  • Accepted : 2024.07.23
  • Published : 2024.07.30
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Abstract

In the era of globalization, cultural appropriation, stemming from the interaction and clash of diverse cultures, remains inadequately defined, leading to controversy in many designs. This study aims to provide a theoretical basis for understanding cultural appropriation by comparing similar concepts and examining specific cases. It proposes methods for the rational use of traditional cultures in apparel to minimize controversy. Firstly, the study investigates the concept of cultural appropriation by exploring differences among related terms. Secondly, it examines instances of cultural appropriation in fashion through form, color, pattern, and material, drawing from papers and Google searches over the past decade. Thirdly, it categorizes representative cases by domestic and foreign fashion brands, analyzing the underlying reasons. The goal is to establish a theoretical foundation for developing culturally sensitive clothing products. Based on the findings, several measures are proposed: understanding and respecting cultural backgrounds through in-depth research on the history and significance of elements; collaborating with cultural groups and consulting experts for feedback; explaining the source of design inspiration to help consumers understand the cultural elements' meanings; avoiding the reinforcement of stereotypes and respecting cultural diversity and complexity; respecting intellectual property and ensuring moral and legal appropriateness; and learning from case studies of other designers' and brands' successes and failures.

Keywords

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