Journal of Information Technology Services (한국IT서비스학회지)

Korea Society of IT Services (한국IT서비스학회)
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Empirical Analysis of Young Startup Project Digital Papers to Strengthen Entrepreneurship: Focusing on Readiness and Collaboration by Generation Z

기업가정신 강화를 위한 디지털 청년창업일지 실증분석: Z세대의 스타트업 준비와 협업을 중심으로

  • Yeryung Moon ;
  • Geonuk Nam ;
  • Hanjin Lee
  • 문예령 (한동대학교 ICT창업학부) ;
  • 남건욱 (한동대학교 ICT창업학부) ;
  • 이한진 (한동대학교 창의융합교육원)
  • Received : 2024.05.20
  • Accepted : 2024.06.25
  • Published : 2024.06.30
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Abstract

Based on the analysis of 174 Young Startups Project Papers from university students majoring in entrepreneurship, this study aimed to identify the thoughts and characteristics of prospective entrepreneurs and derive their main agendas. Detailed information was collected on their preparation and ambitions for entrepreneurship, market research in their fields of interest, analysis of potential target users, requirements, and team management. We refined, categorized, and interpreted 84,818 words across 396 digital pages on LMS, and visualized using word clouds program. Additionally, interviews about peer learning were conducted by Zoom. The analysis revealed unique differences in students' perspectives on entrepreneurship based on their major, academic year, and gender. Also we could find that they actively utilize AI tech with a strong spirit of challenge in the startups. Interestingly, they emphasized horizontal communication and collaboration capabilities to improve productivity. This suggests the need to consider diversity in the design of entrepreneurship incubating content and programs for generation Z technically and academically.

Keywords

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