복식문화연구 (The Research Journal of the Costume Culture)

  • 제32권3호
  • /
  • Pages.381-397
  • /
  • 2024
  • /
  • 1226-0401(pISSN)
  • /
  • 2383-6334(eISSN)
복식문화학회 (The Costume Culture Association)
권호 표지
DOI QR코드

DOI QR Code

비건 음식과 비건 패션에서 나타난 비건포비아 현상에 대한 탐구

Exploring the phenomenon of veganphobia in vegan food and vegan fashion

  • 최영현 (국가녹색기술연구소 데이터정보센터) ;
  • 이상영 (국가녹색기술연구소 데이터정보센터)
  • Yeong-Hyeon Choi (Center for Data Information, National Institute of Green Technology) ;
  • Sangyung Lee (Center for Data Information, National Institute of Green Technology)
  • 투고 : 2024.05.21
  • 심사 : 2024.06.22
  • 발행 : 2024.06.30
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

This study investigates the negative perceptions (veganphobia) held by consumers toward vegan diets and fashion and aims to foster a genuine acceptance of ethical veganism in consumption. The textual data web-crawled Korean online posts, including news articles, blogs, forums, and tweets, containing keywords such as "contradiction," "dilemma," "conflict," "issues," "vegan food" and "vegan fashion" from 2013 to 2021. Data analysis was conducted through text mining, network analysis, and clustering analysis using Python and NodeXL programs. The analysis revealed distinct negative perceptions regarding vegan food. Key issues included the perception of hypocrisy among vegetarians, associations with specific political leanings, conflicts between environmental and animal rights, and contradictions between views on companion animals and livestock. Regarding the vegan fashion industry, the eco-friendliness of material selection and design processes were seen as the pivotal factors shaping negative attitudes. Furthermore, the study identified a shared negative perception regarding vegan food and vegan fashion. This negativity was characterized by confusion and conflicts between animal and environmental rights, biased perceptions linked to specific political affiliations, perceived self-righteousness among vegetarians, and general discomfort toward them. These factors collectively contributed to a broader negative perception of vegan consumption. In conclusion, this study is significant in understanding the complex perceptions and attitudes that con- sumers hold toward vegan food and fashion. The insights gained from this research can aid in the design of more effective campaign strategies aimed at promoting vegan consumerism, ultimately contributing to a more widespread acceptance of ethical veganism in society.

키워드

참고문헌

  1. Adams, C. J. (1990). An animal manifesto gender, identity, and vegan-feminism in the twenty-first century. Parallax, 12, 120-128. doi:10.1080/13534640500448791
  2. Bae, S. (2020). A review of the vegan fashion category and a practical plan for ethical consumption. Journal of Fashion Business, 24(2), 68-84. doi:10.12940/jfb.2020.24.2.68
  3. Benthall, J. (2007). Animal liberation and rights. Anthropology Today, 23(2), 1-3.
  4. Bresnahan, M., Zhuang, J., & Zhu, X. (2016). Why is the vegan line in the dining hall always the shortest? Understanding vegan stigma. Stigma and Health, 1(1), 3-15. doi:10.1037/sah0000011
  5. Cherry, E. (2006). Veganism as a cultural movement: A relational approach. Social Movement Studies, 5(2), 155-170. doi:10.1080/14742830600807543
  6. Choi, M.-H., & Yoh, E. (2013). Analysis on vegan fashion beauty products for development of brand strategies. Journal of Living Science Research, 39, 103-120.
  7. Choi, W. (2013, December 1). 하얀 토끼털이 따뜻하십니까 [Is the white rabbit fur warm?]. Hankyoreh, Retrieved April 1, 2024, from http://www.hani.co.kr/arti/society/environment/613377.html
  8. Choi, Y.-H. (2021). Vegan fashion and dilemma: Macroscopic approach using social big data. Unpublished doctoral dissertation, Hanyang University, Seoul, Korea.
  9. Choi, Y.-H., & Choi, M.-H. (2022). Intellectual structure and research trends of The Research Journal of the Costume Culture: Bibliometric quantitative and qualitative semantic network approaches. The Research Journal of the Costume Culture, 30(4), 608-630. doi:10.29049/rjcc.2022.30.4.608
  10. Choi, Y.-H., & Han, S. (2022). The moral dilemma in fashion: Using the prisoner's dilemma game on animals and the environment. Fashion Theory, 27(3), 443-472. doi:10.1080/1362704X.2022.2118671
  11. Choi, Y.-H., & Lee, K.-H. (2019). Diffusion of veganism in fashion and beauty: A semantic network analysis. Journal of the Korean Society of Costume, 69(6), 75-94. doi:10.7233/jksc.2019.69.6.075
  12. Choi, Y.-H., & Lee, K.-H. (2020). Consumer perception of halal cosmetics: Insights from Twitter text mining. The Korean Fashion and Textile Research Journal, 22(4), 481-494. doi:10.5805/SFTI.2020.22.4.481
  13. Choi, Y.-H., & Lee, S. (2024). Evaluation of communication effectiveness of cruelty-free fashion brands: A comparative study of brand-led and consumer-perceived images. The Research Journal of the Costume Culture, 32(2), 247-259. doi: 10.29049/rjcc.2024.32.2.247
  14. Choi, Y.-H., & Yeom, S. (2024). Awareness, attitude, and behavior of global and Korean consumers towards vegan fashion consumption: A social big data analysis. The Research Journal of the Costume Culture, 32(1), 38-57. doi:10.29049/rjcc.2024.32.1.38
  15. Clauset, A., Newman, M. E. J., & Moore, C. (2004). Finding community structure in very large networks. Physical Review E, 70(6), 066111. doi:10.1103/PhysRevE.70.066111
  16. Cole, M. (2008). Asceticism and hedonism in research discourses of veg*anism. British Food Journal, 110(7), 706-716. doi:10.1108/00070700810887176
  17. Cole, M., & Morgan, K. (2011). Vegaphobia: Derogatory discourses of veganism and the reproduction of speciesism in UK national newspapers. The British Journal of Sociology, 62(1), 134-153. doi:10.1111/j.1468-4446.2010.01348.x
  18. Corrin, T., & Papadopoulos, A. (2017). Understanding the attitudes and perceptions of vegetarian and plant-based diets to shape future health promotion programs. Appetite, 109, 40-47. doi:10.1016/j.appet.2016.11.018
  19. Costa, I., Gill, P. R., Morda, R., & Ali, L. (2019). "More than a diet": A qualitative investigation of young vegan Women's relationship to food. Appetite, 143, 104418.
  20. Crnic, A. (2013). Studying social aspects of vegetarianism: A research proposal on the basis of a survey among adult population of two Slovenian biggest cities. Collegium Antropologicum, 37(4), 1111-1120.
  21. Dodd, S. A., Cave, N. J., Adolphe, J. L., Shoveller, A. K., & Verbrugghe, A. (2019). Plant-based (vegan) diets for pets: A survey of pet owner attitudes and feeding practices. PloS One, 14(1), e0210806. doi:10.1371/journal.pone.0210806
  22. Ensaff, H., Coan, S., Sahota, P., Braybrook, D., Akter, H., & McLeod, H. (2015). Adolescents' food choice and the place of plant-based foods. Nutrients, 7, 4619-4637. doi:10.3390/nu7064619
  23. Foer, J. S. (2009). Eating animals. New York, NY: Hachette Book Group.
  24. Freeman, L. C. (1978). Centrality in social networks conceptual clarification. Social Networks, 1(3), 215-239. doi:10.1016/0378-8733(78)90021-7
  25. Greenebaum, J. (2012). Veganism, identity and the quest for authenticity. Food, Culture & Society, 15(1), 129-144. doi:10.2752/175174412X13190510222101
  26. Hirschler, C. A. (2011). "What pushed me over the edge was a deer hunter": Being vegan in North America. Society & Animals: Journal of Human Animal Studies, 19, 156-174. doi:10.1163/156853011X562999
  27. Jeong, J. W., & Kwon, H. J. (2018). Dilemma types in vegan fashion design. Journal of Fashion Design, 18(4), 71-91. doi:10.18652/2018.18.4.5
  28. Kang, S., Jang, H., & Jang, J. Y. (2023). Ten-year change in vegan fashion and beauty industries in Korean society: A corpus analysis. Journal of Korean Society of Clothing and Textiles, 47(4), 625-645. doi:10.5850/JKSCT.2023.47.4.625
  29. Kessler, C. S., Holler, S., Joy, S., Dhruva, A., Michalsen, A., Dobos, G., & Cramer, H. (2016). Personality profiles, values and empathy: Differences between lacto-ovo-vegetarians and vegans. Research in Complementary Medicine, 23(2), 95-102.
  30. Kwon, K. (2019). Network community detection as a method to delimitate functional regions. Journal of the Korean Geographical Society, 54(3), 405-420.
  31. Kwon, K. Y. (2024). Analyzing fashion item purchase patterns and channel transition patterns using association rules and brand loyalty in big data. The Research Journal of the Costume Culture, 32(2), 199-214. doi:10.29049/rjcc.2024.32.2.199
  32. Kymlicka, W., & Donaldson, S. (2014). Animal rights, multiculturalism, and the left. Journal of Social Philosophy, 45(1), 116-135. doi:10.1111/josp.12047
  33. Lea, E., Crawford, D., & Worsley, A. (2006). Consumers' readiness to eat a plant-based diet. European Journal of Clinical Nutrition, 60(3), 342-351. doi:10.1038/sj.ejcn.1602320
  34. Lea, E., & Worsley, A. (2001). Influences on meat consumption in Australia. Appetite, 36(2), 127-136. doi:10.1006/appe.2000.0386
  35. Leydesdorff, L. (2007). Betweenness centrality as an indicator of the interdisciplinarity of scientific journals. Journal of the American Society for Information Science and Technology, 58(9), 1303-1319. doi:10.1002/asi.20614
  36. Lund, T. B., McKeegan, D. E. F., Cribbin, C., & Sandoe, P. (2016). Animal ethics profiling of vegetarians, vegans and meat-eaters. Anthrozoos, 29(1), 89-106. doi:10.1080/08927936.2015.1083192
  37. Maclnnis, C. C., & Hodson, G. (2017). It ain't easy eating greens: Evidence of bias toward vegetarians and vegans from both source and target. Group Processes & Intergroup Relations, 20(6), 721-744. doi:10.1177/1368430215618253
  38. Merriman, B. (2010). Gender differences in family and peer reaction to the adoption of a vegetarian diet. Feminism & Psychology, 20(3), 420-427. doi:10.1177/0959353510368283
  39. Modlinska, K., Adamczyk, D., Maison, D., & Pisula, W. (2020). Gender differences in attitudes to vegans/vegetarians and their food preferences, and their implications for promoting sustainable dietary patterns -A systematic review. Sustainability, 12(16), 6292. doi:10.3390/su12166292
  40. Park, E.-J., Kim, Y., & Park, C. S. (2017). A comparison of hospice care research topics between Korea and other countries using text network analysis. Journal of Korean Academy of Nursing, 47(5), 600-612. doi:10.4040/jkan.2017.47.5.600
  41. Povey, R., Wellens, B., & Conner, M. (2001). Attitudes towards following meat, vegetarian and vegan diets: An examination of the role of ambivalence. Appetite, 37, 15-26. doi:10.1006/appe.2001.0406
  42. Raggiotto, F., Mason, M. C., & Moretti, A. (2018). Religiosity, materialism, consumer environmental predisposition. Some insights on vegan purchasing intentions in Italy. International Journal of Consumer Studies, 42(6), 613-626. doi:10.1111/ijcs.12478
  43. Rothgerber, H. (2014). Efforts to overcome vegetarian-induced dissonance among meat eaters. Appetite, 79, 32-41. doi:10.1016/j.appet.2014.04.003
  44. Ruby, M. B., & Heine, S. J. (2011). Meat, morals, and masculinity. Appetite, 56(2), 447-450. doi:10.1016/j.appet.2011.01.018
  45. Sabate, J. (2001). Vegetarian nutrition. Boca Raton, FL: CRC press.
  46. Salehi, G., Diaz, E. M., & Redondo, R. (2020, July). Consumers' switching to vegan, vegetarian, and plant-based (veg*an) diets: A systematic review of literature. IAPNM 19th conference, Leon.
  47. Seo, H.-J., Choi, Y.-H., Oh, S.-T., & Lee, K.-H. (2019). Keyword networks in RJCC research: A co-word analysis and clustering. Journal of the Korean Society of Costume, 27(3), 193-205. doi:10.29049/rjcc.2019.27.3.193
  48. Son, Y. J. (2018). An analysis of economic effects in Korea's FTAs using SNA: A focus on networks between contracting states. The e-Business Studies, 19(5), 285-296. doi:10.20462/TeBS.2018.10.19.5.285
  49. Tuncay, G. Y., & Bulut, M. (2019). A bioethical approach: Vegan and vegetarian experiences. Progress in Nutrition, 21(2), 375-381. doi:10.23751/pn.v21i2.6885
  50. Twigg, J. (1984). Vegetarianism and the meanings of meat. In A. Murcott (Ed.), The sociology of food and eating: Essays on the sociological significance of food (pp. 18-30). Aldershot, United Kingdom: Gower.
  51. Vandermoere, F., Geerts, R., De Backer, C., Erreygers, S., & Van Doorslaer, E. (2019). Meat consumption and vegaphobia: An exploration of the characteristics of meat eaters, vegaphobes, and their social environment. Sustainability, 11(14), 3936. doi:10.3390/su11143936