Asian Journal of Business Environment

  • 제14권3호
  • /
  • Pages.13-21
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  • 2024
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  • 2765-6934(pISSN)
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  • 2765-7027(eISSN)
한국유통과학회 (Korea Distribution Science Association)
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Economic Valuation of Food E-labels for Restaurant Offerings

  • Jinwook JEONG (Food and Resource Economics, Natural Resources and Life Science, Pusan National University) ;
  • Tongjoo SUH (Food and Resource Economics, Natural Resources and Life Science, Pusan National University)
  • 투고 : 2024.03.27
  • 심사 : 2025.07.05
  • 발행 : 2024.07.30
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초록

Purpose: This study explores the potential use of food e-labels for restaurants to solve the current inadequacies in food labeling within the restaurant sector. Additionally, the study examines the feasibility and scalability of implementing e-labels for food labeling purposes, investigates consumers' perceptions of e-labels for restaurant offerings, and assesses the value of implementing e-labels. Research design, data and methodology: The value of food e-labels was estimated using the contingent valuation method. Samples were selected from the survey, considering the distribution of population, using stratified sampling method. In the survey, respondents were provided with information explaining the food e-label and were asked whether they would accept the proposed amount for food e-labeling. Results: Estimation results revealed that the individual demographic factors of the respondents significantly influenced their willingness to pay (WTP), along with their food purchasing behavior and the degree of food labeling checking. Based on the estimated results, WTP was calculated to be 2,624 KRW. Conclusions: The study findings can serve as a reference for related businesses and policies, suggesting the need for further research and detailed discussions. To activate food e-labeling, promotion and education are essential complements to mere regulatory implementation.

키워드

과제정보

This work was supported by a New Faculty Research Grant of Pusan National University, 2023.

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